Liz Gerstung discusses a "Grand Rounds Approach to Culture and Values" at her company. She outlines the company's focus on putting employees first through an affordable virtual healthcare program and philosophical tenets like putting patients first and acting with integrity. The presentation encourages embracing silliness, giving everyday employees airtime, and being transparent on Glassdoor to make values stick and attract the best talent.

1. A Grand Rounds Approach to
Culture and Values
Liz Gerstung, VP Corporate Relations

2. SKILLS BUILDINGCHARACTER BUILDING
cleaning
hotel rooms
waiting
tables
admin
asst
apt rental
sales
sales
support
market
dvlpmt
integrated
product mktg
corp mktg &
comms
washing
dishes
hauling
garbage
waiting +
legal asst
acct / ops
mgmt
direct
mktg
product
mgmt
prod / corp
brand strat
service fashion healthcare Not to chronological scale
INTERNAL RELATIONS FOCUS

3. An all-access pass
to the best in
American medicine

4. Employer pays
a few bucks
per employee
per month.
Employees engage with
Grand Rounds as the
first ally and last word in
their healthcare.
They pay $0 for
(virtual) expert help
and the “usual” for
local top doc care.
Each case
generates
thousands
in savings…
…and moves us closer
to eliminating the
$1 trillion+ in wasteful U.S.
healthcare spending.
Follow
the savings

5. Put patients
first.
Hang up on the CEO if
you need to.
Act with
integrity.
Do right, especially when
it’s most difficult.
Be
courageous.
Imagine what health care
can be, then fight for it.
Debate and
collaborate.
Debate ideas, not
people. Have confidence,
not attitude.
Deliver
results.
Maximize your
do:say ratio.

6. Three philosophical tenets

7. Put employees at the center.
(They know who keeps the lights on.)

8. Good employee relations =
good brand = good business.

9. Abandon “focus on fit.”
Instead, attend to amplification.

10. EXTRA CREDIT:
Claiming perfection is a sure way
to convince folks otherwise.

11. Three things to try
(tomorrow even!)

12. Get serious
about silly.

13. Give the
everyday employee airtime.

14. Glassdoor:
go for it.

15. EXTRA CREDIT:
Make your
values stick.

16. Customers will never love a
company until the employees
love it first.
Simon Sinek

17. Learn more / connect
Why Grand Rounds aims for
Best Places to Work
How a table changed my
perspective on hiring great talent
Why I joined the
Grand Rounds mission
Questions? Feedback?
|
liz.gerstung at grandrounds dot com
@raegerstung linkedin.com/in/egerstung

18. grandrounds.comgrandrounds.com