3. • 90% of Homes with hardwood floors sell faster and for
higher prices (Source: National Wood Flooring Assn)
• Prefinished hardwood lasts longer than on-site installation?
• 6-7 coats of finish…so up to 7x stronger/more scratch-resistant
• Factory applied contains Aluminum Oxide for even stronger wear
resistance and higher UV protection
Ceramic tile and natural stone are the oldest type of flooring
materials around.
• Perfected since prehistoric times
• A piece of granite has taken over 5 million years to form
• Infinite possibilities of colors, patterns and layouts
• Only 17% of customers are satisfied with the retail carpet
shopping experience? (Source: Stainmaster)
4. • A complete shop-at-home service that makes it easy and
convenient to get new flooring.
• Enjoyable
• Stress-free
• Design is a core principle
• A company of more than 100 franchisees across North
America.
• Corporate parent is The Franchise Company, owner of…
5. • More than 3,000 flooring options from the top brands
• Hardwood
• Carpet
• Natural Stone & Tile
• Laminates & Luxury Vinyl
• Area Rugs
• Competitive prices
• We’ll bring samples to view in the home and help the
homeowner select a great looking design that meets their
use requirements and complements their décor.
• We’ll schedule professional installation at the homeowner’s
convenience.
6. Proprietary program (FCI InspireNet)
Allows customers to visualize what their
home will look like
8. Is your home listing looking old?
Does the flooring need to be replaced but the homeowner
is reluctant?
Would new flooring help it sell?
9. Your home buyer just can’t find the right home…they can’t see
beyond the tired carpet in the homes they’ve looked at…
You’ve got a listing you know the buyer would love if it
had new floors or a fresh coat of paint.
10. Solution…
Floor Coverings International (FCI) has
partnered with EnerBank to offer your
clients new flooring with…
No payments 3 monthes, 6 monthes
or 12 monthes*
*based on Same as Cash Financing with approved credit
11. If you had a home valued at $200,000…
…And, you invested $10,000 in hardwood flooring
That could result in +10% increase in home value
$200,000 Original Value
x 10% Increased Value
$220,000 New Value
$20,000 Incremental Value
$10,000 Net Gain
Which means…they DOUBLED THEIR INVESTMENT
12. • Simple process – most
details handled by FCI
• No money down required
by homeowner
• FCI works around your
client’s busy schedule
• No additional complexity at
closing
and best of all…
Your listing gets new floors
and is made more appealing
to potential buyers
13. Overall
• Trend is towards hard surfaces, especially hardwood
• Desire for more natural/less finished look – celebrate the
unique characteristics of nature
• More decorative layouts & borders; mixtures of surfaces
• Green products are on the rise (but still small overall)
Hardwood
• Wider planks ( 5”+)
• Hand-scraped
• Exotic woods (e.g. Bamboo, Brazilian Cherry, Tigerwood)
• Radiant heat
• Engineered (driven by above + hides the gaps in the winter)
14. Tile: Ceramic/porcelain &
Natural Stone
• Natural Stone
• Less finished/more natural
look (rough edges, matte
finish)
• Larger tiles
• More intricate designs (e.g.
borders, mixture of tiles
(colors, sizes, shapes), listello
s, mixing textures)
• Rectangles
• Back splashes
• Radiant heat
15. Luxury Vinyl Tile & Plank
• Fastest growing segment
• Looks & feels like real wood
(or tile) w/ registered
embossing
• Unlike laminate, doesn’t have
tinny sound
• Great for basements –
antimicrobial & waterproof
• Very affordable
• Highly customizable
17. Carpet & Area Rugs
• One color patterned stitch
• Recyclable Nylon
• New Healthy Living line
• Kills bacteria
• Eliminates odors
• Over 1,000 area rugs
• Transitional patterns
growing fastest
18. • We can help you grow your business:
• Sell for a higher price
• Sell faster
• We will inspire your client, so they can dream & fall
in love with their floor.
• We’ll make you look like a hero
If you know of a listing in need of flooring…
discuss the FCI Real Estate Program with the homeowner…
…and give FCI a call.
