6. Stimulus generalization
Family branding
Family branding refers to:
“ the group of brands that falls under the same
parent brand, marketed under the same parent
brand and carries the same set of values as the
parent brand”.
7.
8. Stimulus discrimination
The term refers to:
“the ability of a product to differentiate itself
from other products of the same brand”.
11. Instrumental conditioning
Toyota loyalty club
“You can enjoy unlimited rewards by joining Toyota
Loyalty Club. Our Loyalty Club membership is free
of cost and does not apply any charges”.
Eg.
• SEPARATE SERVICE COUNTER
• ROAD SIDE ASSISTANCE
• PICK & DROP FACILITY
• PRIORITY ON SERVICE
• PRIORITY ON SALES
• GIFTS & AWARDS