2. Introduction
• Vodafone, with operations in 25 countries and a global
roaming coverage, is a leading international
telecommunication company. Over recent years the
company in Asia-Pacific has grown sharply in the number
of mobile customers. Vodafone's growth is the
product/service quality, customer service and innovation
that are the result of continuous focus. Vodafone has its
headquarters in the UK. In the other markets however,
there are a large number of its customers. In all countries,
India is the largest number of its mobile customers. For
both customers and companies, the company has brought
a wide range of products and services.
3. • The telecom industry has become highly competitive and
customers' technological needs have continued to grow.
As such, Vodafone invests enormous resources in R&D
each year to expand its range of services and operational
efficiency. As a core market for Vodafone, UK has grown
strategically. The company also has the largest NGN
footprint in Europe and is a rapidly growing provider of
broadband. Vodafone has also accelerated its momentum
in convergence. It is increasing its core advantage in
Europe strategically while also expanding its presence in
Asia Pacific. (Pratap, 2019)
4. Business of VODAFONE
• Vodafone products and services introduction Vodafone
Group Plc has a large presence in Europe, Middle East,
Africa, Asia Pacific and the United States via its
subsidiaries, joint ventures and associated companies
and investments, making it the global leader in mobile
telecommunications. It also holds a significant presence.
Under the name 'Vodafone,' the Group operates mobile
subsidiaries. The Group operates as Verizon Wireless in
the United States. (Projects Kart, 2017)
5. Organizational culture
• Culture is one thing that is difficult to tackle, as staff have different
backgrounds and values. Although corporate culture is a culture that
every worker in the team believes in (McIntyre, et al., 2015).
Vodafone has numerous employees around the world who know the
company's vision and seek to reframe a culture that is more in
keeping with its objective. Recently, the Vodafone Way was initiated
as an initiative to stimulate culture.
• Organizational culture of vodafone Communication is the key to every
issue and plays a vital role here in the improvement of culture. In
order to understand the culture of the individual and of the company,
team spirit and team connection are important. Proper links can
develop strong partnerships that help the company improve team
performance. Stronger relationships reduce conflict opportunities,
build trust and reliability (Harlow, 2016).
6. • The culture of the organization reflects the specific policy
that the employees are guided and guided. It's a complex
system that covers common beliefs, values and
assumptions and regulates the behavior of employees in
the company. These underlies contribute to a unique and
distinctive psychological and social environment. In this
paper, an analysis of the organizational culture of the
Vodafone takes account of the organizational culture
model of Hofsetede (Essay48, n.d.).
7. Internal Environment
• The company with its dedicated customer relationship
department has achieved a high degree of customer
satisfaction among current customers as well as good
brand equity among potential customers. Successful
history of the integration of complimentary companies
through fusions and acquisitions. In recent years, it has
successfully integrated numerous technology companies
to streamline its operations and to establish a trustworthy
supply chain.
• Highly qualified staff through successful education and
training programs. Vodafone invests huge resources in
training and employee development, which leads to not
only a highly qualified workforce, but also motivated to
improve its workforce (Fern Fort University, n.d.).
8. • Because of the volatility of its operations in many countries it is
exposed to monetary fluctuations, particularly in view of the
political climate that exists on many markets around the world.
• Because of the volatility of its operations in many countries it is
exposed to monetary fluctuations, particularly in view of the
political climate that exists on many markets around the world.
Secondly, the availability of new products is not regular and
consequently the number of sales over time has changed high
and low.Secondly, the availability of new products is not regular
and consequently the number of sales over time has changed
high and low.
• In addition, growing strengths in some markets pose a threat
as competition gives local distributors higher margins.
9. External Environment
• New consumer trends can open up a new Vodafone
market. It offers the organization a great opportunity to
build new revenue streams and diversify into new
categories of products as well.
• Economic upturn and increase in client expenditure after
years of recession and slow growth in the industries is an
opportunity for Vodafone to take over new clients and
increase market share (UKEssays.com, n.d.).
• The new tax policy has a major impact on the way
business is done and will open up a new opportunity for
establishment players like Vodafone to improve its
profitability.
10. PESTAnalysis
• Political forces:
• The political factors have always been a key player in the
revolution and inclusion of industry policies and frameworks.
They affect the ability of customers to spend
enormously. Trade Agreements established by government for
the country, national government reimbursement and fiscal
policies.
• Economic strengths:
• Consideration is given to the brutal domestic product,
consumer confidence and interest rate.
• There is fair notice of expenditure levels, savings and income.
It emphasizes inflation levels and vacancies. BOT and BOP
must also be taken into consideration, together with exchange
rates (Employment, 2010).
11. • Social factor:
• It is important to consider social values, religion, attitudes,
beliefs and culture.
• Population trends and household composition.
• Trends in marriage and divorce must be highlighted.
• Living, health and ethnic standards should be respected as
social care.
• Technological forces:
• these forces affect the changes in the technologies-related
industries and the competitiveness level within the industry.
• Reduction of costs through the use of new technologies, the
quality of the products used, innovations can be achieved with
the use of the new developments and the removal of obsolete
technologies (Vodafone.com, n.d.).
12. Bibliography
• Essay48. (n.d.). Organizational Culture of Vodafone. [online] Available at: https://www.essay48.com/13626-
Vodafone-Organizational-Culture [Accessed 29 Mar. 2021].
• Employment, S.B. and T. (2010). Home. [online] www.business.qld.gov.au. Available at:
http://www.business.qld.gov.au/ [Accessed 29 Mar. 2021].
• UKEssays.com. (n.d.). Vodafone Market Environment Analysis. [online] Available at:
https://www.ukessays.com/essays/economics/vodafone-market-environment-analysis-2223.php [Accessed 29 Mar.
2021].
• Harlow, H.D. (2016). Vodafone Egypt (B), managing corporate cultural change and organizational performance.
Emerald Emerging Markets Case Studies, 6(4), pp.1–17.
• Pratap, A. (2019). A Brief look at Vodafone’s Business Strategy. [online] notesmatic. Available at:
https://notesmatic.com/2019/05/a-brief-look-at-vodafones-business-strategy/ [Accessed 29 Mar. 2021].
• Projects Kart (2017). Industry analysis conducted at vodafone. [online] Available at:
https://www.slideshare.net/hemanthcrpatna/industry-analysis-conducted-at-vodafone-81956929 [Accessed 29 Mar.
2021].
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https://www.ukessays.com/essays/economics/vodafone-market-environment-analysis-2223.php [Accessed 29 Mar.
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• Vodafone.com. (n.d.). Home. [online] Available at: http://www.vodafone.com/ [Accessed 29 Mar. 2021].
