3. Meet Ryan:
Surface Level Hard Facts:
■ 30 years old
■ Lives in Seattle, WA
■ Professional photographer,
specializing in weddings and
events
Computer, Internet, andTV Use:
■ Has desktop for professional work
to edit photos and laptop for
personal use
■ Has Netflix account and Roku to
watchTV in living room
4. Meet Ryan:
Surface Level Interests andValues:
■ Loves watching movies andTV
shows
■ Enjoys nature, avid hiker
■ Strong believer in climate change,
heavy recycler
Future Goals:
■ Wants to one day travel the world
and become a wildlife
photographer
■ Publish a photography book
Inner Level
5. Meet Ryan:
Typical Day:
■ 9AM –Wake up and get ready
■ 10AM – Meet with client to
discuss work
■ 1PM –Work on editing photos for
past event
■ 4PM – Grocery shopping and
other miscellaneous chores
■ 7PM – Photoshoot for
engagement party
■ 11PM – Come home and watch
Netflix
6. Ryan’s Dilemma
Motivation:
■ Ryan like shopping at physical stores like Best Buy often to explore, see
and test products before he buys them
Problem:
■ Ryan finds that it takes too much time and effort to find competing
prices and reviews for the products that he’s interested in at the store
7. Ryan’s Current Solution
■ Open phone and “Google” product that he finds interesting,
maintaining 10 tabs to keep track of different prices and reviews
■ Gets frustrated by too much info and hastily purchases product,
regretting later after seeing a cheaper price or being dissatisfied
8. Use Case
As a shopper who frequents physical stores to buy
the products I need and desire, I want to easily look
up products and evaluate them before making a
purchasing decision so I can save money and spend
more time on using my new products instead.
9. Mock Up Aw man, just remembered
that my Roku broke last
night. Reminder to go to Best
Buy after work.
10. Mock Up This Mi Box thing looks cool!
I wonder if I can find it
cheaper, and are reviews
actually good for this?
11. Mock Up
Let’s see what ShoppAR
says…Oh sweet! Same price
onAmazon and 4.0 stars.
Time to check out!
Mi Box
$59.99
Order
Buy on
Amazon4.0 (129)
$89.99
Order
Buy on GearBest
3.0 (186)
$59.99
Order
Buy on
Walmart4.0 (212)
12. Hypothesis
By using ShoppAR, I will be able to save time and
money purchasing various products at the store,
making my shopping experience more efficient and
enjoyable.
