GND Launches Soleil Brand

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ROUNDBREAKING… Gold N Diamond has just launched its Soleil brand, the company’s first foray into
the world of luxury branding. Retailers carrying the dazzling new line will benefit from the brand recogni-
tion, increased traffic, stronger sell-through and higher profitability. With the new Soleil line, jewelers will
earn triple key on their sales.
The new branding strategy incorporates a beautiful in-store display, social media support, lifestyle photography,
website program and much, much more.
RADIATES LIKE THE SUN
Soleil means “sun” in French, and name reflects how the jewelry in this line radiates like the sun. The brilliance
comes from four invisibly set princess-cut stones encircled by a halo of round micro-pavé diamonds. The configura-
tion looks remarkably like a single solitaire stone — but at a fraction of the price.
A 1-carat total weight pair of Soleil earrings, for example, presents the look of a 3-carat pair of solitaire diamond
earrings. Pricewise, the Soleil earrings at triple key would retail for $2,399, while a pair of 3-carat total weight
earrings with a similar look could list for as much as $15,000. That’s a selling proposition that will excite your staff
and your customers.
The Soleil line includes rings, earring sets, pendants, bangles and necklaces. Retail prices at triple key start at
$399 for a basic ring and range to $17,999 for a red-carpet-worthy necklace.
COHESIVE BRANDING MESSAGE
A gorgeous custom display by award-winning designer Leslie McGwire features the top-
20 sellers of the Soleil line — all grouped together in a cohesive branding message.
Fabricated in luxurious grey ultra-suede with a metallic platform and grey leather trim, the
display is free with a qualifying order.
Soleil will be supported by a progressive social media program that will target the users
of Facebook, Pinterest, Instagram, Twitter and YouTube. A regularly content stream will be
available for our participating jewelers to use in the own social media.
The social media campaign will look great, thanks to a comprehensive collection of prod-
uct and lifestyle photography. Also supporting the brand will be a new Soleil consumer-fac-
ing website that will tell the brand story and include a retailer finder to point potential cus-
tomers to your store. The site will also include a portal, where jewelers can scoop up art-
work, photography and videos to support their own
websites and social media.
A special version of the consumer-facing website
will be available to our participating jewelers. These
mini sites will be offered as free-standing subdomains or i-frames to be incor-
porated into an existing site.
It’s all part of GND’s Soleil branding strategy to help you build more traffic,
generate more sales, earn higher profit margins, and in the end, delight more
customers. Call your Gold N Diamond sales rep today to order your FREE
display and to select from the hottest-selling Soleil items.
GND Launches Soleil BrandLine delivers a big look, high margins and is supported by custom display,
website program, social media, lifestyle photography and much more…
GND Inc
250 Spring Street NW, Ste#6N 315 Atlanta GA