Neuron Intellectual Property Management Presentation - October 2011

Intellectual Property Management
Identifying, Developing, Protecting and Commercialising Innovations

Presented by: George Rudman, October 2011

© 2011 Australis Comm (Pty) Limited

Summary of Presentation
• Introduction to Australis®
• Australis® IP Management Consulting
• Neuron® IP Management Solution
• Australis® Specialised Outsourced
Services
• Australis® Value Proposition


Modularity


Introduction to Australis®
• 16 Years of IP Management experience (Est. 1998)
• Specialised Resource Company in the area of:
• Intellectual Property Management
• Intellectual Property Management Software

IP Management initiatives involve a combination of both consulting and
software
• Associated Services include:
• Innovation Management Consulting
• Ideas Management
• New Product Development
• Programme & Project Management
• Contract Management
• Business Analysis & BPR
• Change Management
• Due Diligences
• Feasibility Studies


Australis® Introduction
• Public and Private Clients
• Agricultural Research Council (11 Institutes)
• Department of Correctional Services (436
Correctional & Community Correctional Centres)
• Innovation Fund
• Human Sciences Research Council
• Department of Science & Technology
• Steinhoff Africa
• Steinhoff International (17 countries)
• SA Institute of Chartered Accountants (SAICA)
• Other


AUSTRALIS® IP MANAGEMENT
CONSULTING
Specialist IP Management Resource Company


Intellectual Property
Lifecycle Management


• IP management functions include:
• Ideas Management/ New Product Development
• Research and Development Management
• Novelty, Patentability, IP Infringement, Invalidation, IP
Landscaping, White Space Analysis and IP Disclosure
Services
• Portfolio Analysis
• Identification of Existing Intellectual Property
• Assessment of Current Uses of Intellectual Property
• Intellectual Property Analysis
• Strategic alignment of IP with business
• Stakeholder Management


• IP Strategy Development and Alignment with Business Strategy
• Market and Industry Analysis incorporating Licensor and Licensee
Analysis
• Assistance with IP/ Technology Commercialisation and FTO
(Licensing-In and Licensing-Out)
• Risk Management
• Competitive Intelligence and Market Research
• Valuations
• Contract Management
• Revenue (License Fee and Royalty) Management
• Litigation Management
• Accounting, Reporting & Tax Strategies
• IP Training and Awareness


Assets requiring Management
• Registered & Unregistered Intellectual Property
• Patents, Trade mark, Design & Domain name Registrations, Copyright &
Plant Breeder Rights,
• Research & Development Projects, Third Party Proprietary and
Confidential (Trade Secrets) Information, Documents, Drawings,
Competitive Information & Presentations etc.
• Agreements
• NDA, Deed of Assignment, Licence Agreement, R&D Agreement,
Distribution Agreement, Employment Agreement, etc.
• Human Capital
• Employees, Key Personnel, Third Party Companies, Third Party
Individuals, Inventors, Applicants, etc.
• Other Intangible Assets
• Distribution networks


Assets requiring Management
• Commercial
• Products, Valuations, Litigation, R & D Costs, Budgeting, Investments,
Licence and Royalty Revenue etc.
• Strategies, Policies, Best Practices and Procedures, Gap
Analysis, Implementation and Training


NEURON® IP MANAGEMENT SOFTWARE


Neuron® IP Management Solution
• Neuron® is an enterprise software platform that assists,
automates and streamlines common intellectual property
management functions. It helps you to safeguard intellectual
property assets and make better decisions about those assets,
thereby deriving maximum value from your intellectual
property portfolio.
• Neuron® electronically manages an organisation’s registered
and unregistered intellectual property from ideas to
commercialisation.
• Neuron® comprises of a number of modules, toolkits and
product suites that when collectively and innovatively applied
to an organization delivers maximum return on its intellectual
assets


Neuron® IP Management Solution
• Neuron® uniquely manages information and documentation
relating to the IP Lifecycle within an organisation and provides a
collaborative environment wherein internal and external
stakeholders are able to securely interact with the information
in a controlled, productive and efficient manner.
Communication between the stakeholders and subsequent
auditing is critical and Neuron® provides multiple options in
communicating system information either in real time or based
on user defined reminders or alerts.


Information Management Module
• Information Storage
• Manual Upload
• Email
• Fax
• Fax Navigator™ (Optional)
• SmartIndex (Win XP & Win 7 32bit)
• Microsoft® Outlook (Win XP & Win 7 32bit)
• Microsoft® Office (Win XP & Win 7 32bit with Office 2007/ 2010 32 bit)
• Novell® GroupWise 8.0 (Win XP & Win 7 32bit)
• Integrated Document management with versioning
and archiving
• Customised document workflow (Optional)
• Information Retrieval
• Advanced Filtering & Grid Sorting
• Search Functionality
• 360º Relationship Linking Tool


Information Management Module
• Information Manipulation
• Export to Microsoft® Excel
• Information Messaging
• Email platform enabling the emailing of records to contact or
distribution lists internally within Neuron® or externally
• Alarms (Date and time)
• Reminders (Date, Field condition or customised)
• Task allocations with Document Attachments
• Meetings through the Neuron® Scheduling Module (Calendar interface)
• Automated system alerts (IP Assistant)
• Information Reporting
• Reports (Scheduled and ad hoc)
• Automated distribution of reports to distribution lists
• Digital Dashboard (Optional)


360º Relationship Linking Module
• Single View of data relationships (information and
documents)
• Information Linking
• Document Linking
• Party Linking
• Technology Linking
• Risk Limking
• Strategy Linking
• Analysis Linking


Administration Module
• Neuron® provides for a fully customisable hierarchical
structure of data
• Regions
• Countries
• Companies
• Divisions
• Other
• Security applied to Roles, Access Lists and Workspaces
• Access rights can be allocated down to document and
record level
• Deletion Management
• Full Audit Trails


Other Neuron® Modules
• Neuron® Ideas Management/ New Product Development
• Neuron® Strategy Module
• Neuron® Analysis Module
• Neuron® Risk Module
• Neuron® Intellectual Property Training Module
• Neuron® Integrator (Neuron® Integration Layer)


Neuron® Integration
• Neuron® can easily be integrated with existing
corporate/ legacy systems to ensure controlled access
is provided to all relevant information thereby realising
tangible returns on research and development
expenditure and reducing enterprise risks etc.


AUSTRALIS® SPECIALISED OUTSOURCED
SERVICES


Engagement Flexibility
• Australis provides consulting flexibility
• Australis provides technical competency
and systems (back office management
and support)
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Time

Australis® Intervention Methodology


Australis®’ Outsourced Services
• IP Management Consulting
• Migrate current and future IP related
information, documentation and systems to
Neuron®
• Populate, manage and structure
information, documentation and systems
• Update and maintain information,
documentation and systems
• Reporting
• Reminders and Alerts


• Email management in relation to IP
• Ongoing IP Management advice
• Ongoing IP Training
• Ongoing Neuron Training
• Providing and maintaining a collaborative
environment
• Providing IP related R&D services


• Assist in making informed decisions
• Assist in managing risks
• Assist with IP analysis
• Assist with strategy alignment
• Assist with high level Programme and
Project Management
• Assist with Licensing and Technology
Transfer


• Technical Services
• Neuron® Installation
• Neuron® Implementation
• Neuron® Maintenance
• Neuron® Hosting
• Neuron® Customisation as required


• IP Management Software Solution
• Implementation of the Neuron® Intellectual
Property Management solution to manage:
» Registered & Unregistered Intellectual
Property
» Agreements
» Human Capital
» Other Intangible Assets
» Commercialisation
» Budgeting and Finance
» Strategies, Policies, Best Practices and
Procedures


AUSTRALIS® VALUE PROPOSITION


Australis® Value Proposition
• Significant increase in invention disclosures
• Increased quality and strategic alignment of
disclosures
• Improved decision making (time saving) regarding
whether to disclose or protect
• Increase in patent filings from invention disclosures
and a reduction in non-strategic filings because of
quality research and analysis
• Improved and greater value R&D outcomes
• Identification of licensable versus non-licensable IP


• Improved strategic alignment of all intangible assets
with business
• Improved management and control of proprietary
and confidential information
• Improved retention and transfer of knowledge
• Reduction in litigation costs as a result of improved
risk management of intangible assets
• Reduced time to create IP valuation estimates
because income and expenditure are tracked
• Enhanced support for IP valuations


• Operational cost reductions as a result of improved
analysis of intangible assets (eg. Non-strategic
renewals etc.)
• Increased operational efficiencies as a result of
proactive messaging and tasking
• Increased licence revenue because of qualified
research support and targeted commercialisation
• Increased licence and royalty collection as a result of
improved contract management
• Reduction in IP budget as a result of improved
management and control of intangible assets


• Compliance with financial and operational
requirements through reporting
• Improved IP awareness and competency of human
resources reduces risk and improves operations
• Improved stakeholder relations because of
collaborative environment and transparency
• Provision and management of the Neuron®
Intangible Asset Management solution
• Provision of IP consulting services to ensure that
maximum value is derived from Neuron®


Questions


Neuron Intellectual Property Management Presentation - October 2011

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