2. What is the Marketing Seminar about?
It is for our Kodak customers and prospects to invite their customers
(marketing and communication departments) to a seminar where
we will share effective marketing/communication tips, ideas and strategies.
Who should attend the event?
Marketing professionals who are looking for effective ways
to communicate with their customers and prospects.
When?
19, 20, 21* October 2010
*21 October: Optional Technology Demo
Where?
Kodak • Rue Générale de Gaulle, 62 • B-1310 La Hulpe • Belgium
3. Marketing
Seminar Having a good product is not enough. You have to
October 19th - 21th 2010 communicate it better than your competitors do!
Communication today is getting faster and more complex.
The only lasting competitive advantage comes from utilising
customer information. We need to create better relevant
customer experiences than our competitors do. We need to
take advantage of the variety of channels available in the
market today. Today is all about helping customers which is
why we have invested in this marketing seminar. We will
provide you with tips and strategies which can be quickly
executed. We believe this investment will help you sell more
and better.
“We will share with you real cases with huge ROMI”
Register now !
by e-mailing at maryse.goater@kodak.com
before October 8th
4. Seminar Program
October 19th October 20th
8 : 30 to
9 : 00 am Welcome! 9 : 15 am Effective ways of marketing your business online
Charles Crouch
9 : 15 to
9:45 am Direct Marketing Challenges and Opportunities
Alaister Tempest Break from 9 : 15 to 9 : 30 am
9 : 45 to Never mind the fancy theory. How do you get people to BUY? 9 : 30 to Effective ways of marketing your business online Part II
11 : 00 am 10 : 15 am
With over 80 practical real-life examples
Drayton Bird
Charles Crouch
10 : 15 to
Break from 11 : 00 to 11 : 15 am 11 : 00 pm Marketing Services 2.0 (W2P)
Peter Lancaster
11 : 15 to What I learned in the past 15 years using direct marketing Break from 11 : 00 to 11 : 15 am
12 : 15 pm Lisac
Ales 11 : 15 to
12 : 00 am Marketing Services 2.0 (W2P)
Peter Lancaster
Lunch from 12 : 15 to 1 : 00 pm
Lunch from 12 : 00 to 12 : 45 pm
1 : 00 to
2 : 00 pm Good Products do not sell themselves
German Sacristan 12 : 45 to
1 : 30 pm Business Sustainability
Martin Eustace
Break from 2 : 00 to 2 :15 pm 1 : 30 to
2 : 15 to 2 : 00 pm The power of print Jelluma
Ulbe
3 : 00 pm Strategy and Campaign Planning
Thomas Wimmer
Break from 2 : 00 to 2 : 15 pm
3 :00 to
3 : 30 pm Insite Campaign Manager
Matthieu Bossan 2 : 15 to
3: 15 pm “ProsperOUS” Direct Marketing
Erwin Busselot
Break from 3 : 30 to 3 : 45 pm
Break from 3 : 15 to 3 : 30 pm
3:45 to Transpromo – turning a cost center into a profit generating
4 : 30 pm communication strategy
Thomas Wimmer 3:30 to Substrates – A vital element in getting the message across
4: 15 pm Sies
Ad
4 : 30 to
5 : 30 pm Open discussion and Departure 4:15 to
5: 00 pm Open discussion and Departure
7:00 pm Dinner
October 21st - Optional Technology Demo
Seeing the Technology at work***
9 : 00 to Personalisation Tools
1 : 00 pm
Web-to-Print
Kodak Insite Campaign Manager
Kodak Nexpress Digital Production Color Press
Lunch from 1 : 00 to 2 : 00 pm
Departures
5. Alaister Tempest • Federation European Direct Marketing Association Charles Crouch • On-line Marketing Professor Boston University
He was appointed Director General of FEDMA in September 1999, having Charles is a Lecturer in e-Business, Boston University Brussels, Online
been Director General of FEDIM from February 1992, and of the European Business Consulting. He works with organisations to improve their online
Advertising Tripartite since 1989. From 1992-94 he was Director European performance through workshops, seminars and direct collaboration, including
Affairs, Readers’ Digest, and from 1980 to 1989 he was also Director of Exter- online business strategy, Web marketing, and website design to support
nal Affairs for the European Association of Advertising Agencies business operations.
Drayton Bird • European Academy Direct and Interactive Marketing Peter Lancaster • European Pioneer of Marketing Services 2.0
He makes you laugh, makes you think – and tells you exactly what to do His Peter, provides both strategic and operational expertise for today’s rapidly
ideas work no matter how large or small your business Want to see him in changing market. He has helped clients deploy marketing services 2.0 sy-
action? Go to www.draytonbirdcommonsense.com. The Chartered Institute stems for some household name clients in the retail, financial, healthcare and
of Marketing named him one of the 50 individuals who have shaped modern leisure markets. Lancaster served as MD of St Ives Graphic Media, a leading
marketing, with others such as Tom Peters, Ted Levitt and Philip Kotler provider of one-to-one marketing communications and e-procurement
Ales Lisac solutions. He was also MD of GDI, which hosted Europe’s first web-to-print
Ales is an inspiring, highly entertaining teacher, having been named “Best system for stationery products. His clients included Freeserve, BT, AOL, Sky
Slovenian Speaker of the Year” and Best Professor of the Year” twice. Ran Sports, Barclays Bank and Boots.
the first private American MBA programme in Slovenia and organises the Martin Eustace • “two sides” UK
Slovenian Direct Marketing Championship. The profit improvements he has Responsibility to role out the UK Two Sides initiative across Europe as part of
consistently produced for clients in many fields are quite remarkable – as is the wider Print Power initiative which promotes the sustainability and effecti-
his ability to explain how he does it. He has written three books. veness of Print Media in a multi media world. Two Sides will tell the story that
German Sacristan • Kodak Regional Business Development Manager Print and Paper is one of the most natural materials we can use; originating
He has a wealth of sales and marketing experience in multinational corporati- form a renewable and recyclable resource.
ons in Europe and USA. Run his own business and executed a direct marke- Ulbe Jelluma • “Marketing Manager Print Power”
ting campaign with a 50% response rate. Awarded MVP in (New York) one Ulbe has 20+ years experience in major international advertising agencies
of the most competitive markets in the world. serving blue chip FMCG clients as Unilever, Shell, American Express, Sea-
Thomas Wimmer • Kodak Regional Business Development Manager grams. In b-t-b category has/is working for clients such as Sappi Europe, Ca-
Thomas has more than 14 years business experience in the areas of dialogue non Europe, Ansell Europe, Creo/Scitex Europe, DuPont Europe and others.
marketing, imaging and publishing. His main focus is on identifying and reali- Erwin Busselot • Marketing Director Digital Printing Solutions
sing smart marketing communications, along with creating and implementing Erwin, holds a Masters Degree in Industrial Engineering from Group T,
automated and efficient processes. Louvain, as well as a B-t-B Sales & Marketing certificate from EHSAL/INSTI-
Matthieu Bossan • Regional Enterprise Solutions Category Manager MA, Belgium. He has more than 20 years experience in marketing. Being as
Matthieu primary responsibilities are the introduction of new software seasoned marketer in a fast changing business environment, he continuously
solutions and the execution of Kodak’s Enterprise strategy to maximise the explores the opportunities for marketing that can be achieved by the synergy
business opportunity in the European, Africa and Middle-East markets. between the Internet, Digital printing and Direct Marketing techniques.
Working in close collaboration with the software R&D teams in Vancouver, Ad Sies • Regional Business Development Manager
Canada, he ensures that high value solutions are delivered to the market with Ad has 20 years experience in print and paper. In this period the knowledge
the right channels. Matthieu has over 10 years of experience in the graphics of document effectiveness and creativity is combined with thorough under-
arts and software industry, with a degree in engineering and a post-graduate standing of analog, hybrid and digital substrates. His focus is on stimulating
degree in business value chain cooperation, innovative print concepts and supporting the defini-
tion and development of fit for purpose substrates.
