Most of the mobile games have only 3 minutes or less to shine. The users don’t care with the tiny details; they are not interested in innovative or creative solutions. They download the game, try it, and never look back. The users’ initial decision is guided by what are called schemas - frameworks for our knowledge about people, events, objects, and actions. The presentation is about the role of cognitive schema in game design, using it as an advantage, and surviving the first minutes