2. The CEO of the company is everything in the company
but without dealers the company is nothing.
In this presentation we present what is the relationship
between the CEO and DSA’s
In this we present how the CEO of the company
coordinate with their dealers. And increase the
companies growth rate.
3. What are the reasons?
The main reason is the existence in this competitive world
is very difficult.
And for the existence it is necessary to increase the
growth of the company.
And for the growth it is necessary that all the
dealers are happy and loyal to the company because
they play very important role for the companies
growth.
4. Contribution of DSA’s
Contribution of DSA’s are so much in the enterprise that
they directly meet the costumers and sells the product.
DSA are an independent distribution channel set up by car
finance firms. Initially they help to push up sales, but soon
they started competition against each other, further eroding
their profits.
5. What the CEO do for their dealers?
There is so much loss in the market because of the
competition so the CEO of the company have to meet all
the dealers in every 15 days and try to find out the
weakness.
CEO of the company is on the road like an election
campaign.
Even he sanction the money to the dealers to hold a
party with their mechanics.
6. Long term goals
The long term goals of companies CEO’s are:
Firstly, he wins the confidence of the dealers. When any
dealers are out of the business then they donot get
replacement but allows existing one to open a new
showrooms.
Then he urges dealers to venture into Company’s
insurance, finance.
He have to go for more visits to the dealers and do
motivating talks with them.
7. Implications
The long term implication of the goals are :-
He will get 20% more profits for next
several years
The CEO of the company wants that the
dealers should make profit even if they do
not make a single rupee selling and now he
is totally convinced on this matter.
And now every dealers is in profit and
companies growth are also increased.
8. Conclusion
Finally the conclusion is that if the relationship between
the CEO and the Direct sales associates is good then the
companies growth rate increases day by day.
The dealers problems did not crop up overnight. The
problems arises because the dealers are increase so
much but when they not compete with only the other
brands also compelled to compete with other dealers of
the same company.
