Alexandra Vidali, the PR representative, writes a memo to CEO Loretta Lopez outlining how she will promote the positive image and success of the Foster Company clothing stores. She will present Lopez as key to the company's turnaround and improved finances. Vidali will update the press weekly on the company's rebuilt foundation and hold on popular brands. She will create an FAQ to answer anticipated questions from the press and keep news releases and social media constantly updated to publicize the company's hard work and success under Lopez's leadership.

1. To: Memo: CEO Ms. Loretta Lopez
Date 08/30/17
From: Alexandra Vidali
Ms. Loretta Lopez as you are now the new Manger of the Foster Company chain of clothing
stores I am proud to hear that you have made a drastic turn round in profits and the company is
now on its way to being a top producer once again.
As you know public appearance and representation is crucial for your company when talking to
press about how business is going. As a PR representative there are many tools that I can use to
maintain a positive appearance for you and your company. I can help you maintain the type of
face you want for your brand.
First and foremost, I will be presenting you as a key provider in the upkeep and turn around of
the Fosters Company. I will make it clear to the press that your hard work and managerial tactics
have utterly improved the financial state of the company.
As management and organization throughout the company has recently been upgraded the Foster
Company has rebuilt its foundation and now has a solid hold on their companies most popular
brands. I can update the press through memos and upgrade your website weekly so that your
information is current and correct.
I know that as the new CEO of the Fosters company you are under a lot of scrutiny from press
and other companies who were looking forward to the loss of competition in the marketing
industry. I am here to represent you as relentless in the efforts of the Fosters company and to
make it clear that you work hard to strive for excellence and are purely focused on customer
satisfaction.
As this turnaround has turned many heads in the product and marketing industry there will be a
lot of pressure on you to answer questions from the press. For these anticipated questions we can
create a FAQ. This will be an interview that will publically be available so that the broad
questions will be answered easily, correctly to all.
News releases and social media will be updated constantly so that your hard work and relentless
efforts towards your business will not go unnoticed. The public will be aware of your companies
turn around and your business flow should improve. I plan to do a lot of research on the
background of the company so I know what to expect from the press.
My goal overall is to continue a message of success for you and promote you as a successful
CEO for the Fosters Company. As your PR I will help you develop relationships among fellow
companies and represent you to the best of my abilities.