Bruce B. Barker<br />3785 Panthers Den Court<br />Concord, NC 28027<br />bbarker@od-fr.com<br />704.796.1818 <br />
Since 1986, I have developed a Sports and Event Marketing business model that best ensures aClient’s Return On Investment<...
Core competencies include:<br />Creating sponsorship and event activation programs that are measurable  and accountable<br...
Client Partners:<br />and how I helped them grow their business…<br />
Tide Racing:<br />20 year sponsorship in NASCAR, began as a sales based SE USA regional marketing/promotional tool. <br />...
Tide Soccer:<br /> Program Objective to leverage Tide’s association with the USYS and to generate incremental merchandisin...
Gain Racing:<br /> Program Objective to generate incremental volume and address key geographic distribution outages<br />I...
  Mobile exhibits – Showcars and Remote Control Racing Game (concept, execution, scheduling and accounting)
 Activation Management at Retail Level
 Direct communication with CBD Teams
  On-site hospitality for P&G and Customers
  Sales promotions
  Sweepstakes execution
  Point of Purchase materials
  Premiums and Race Tickets
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Bruce B. Barker Portfolio

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Bruce B. Barker Portfolio

  1. 1. Bruce B. Barker<br />3785 Panthers Den Court<br />Concord, NC 28027<br />bbarker@od-fr.com<br />704.796.1818 <br />
  2. 2. Since 1986, I have developed a Sports and Event Marketing business model that best ensures aClient’s Return On Investment<br /> Critical in today’s environment<br />Deliverables:<br />Success criteria and program objectives that ensure ROI<br />A strong, team oriented Partner with your sponsorship or event properties and outside agencies<br />Collaboration with all your relevant internal Company functions <br />A turnkey program execution resource for your sales teams, distributor networks, retail outlets, etc.<br />A cost effective, transparent, efficient program<br />Innovation, Leadership, Creativity<br />A proven Event Activation resource<br />
  3. 3. Core competencies include:<br />Creating sponsorship and event activation programs that are measurable and accountable<br /> Data Gathering and Analytics <br /> Mobile Marketing/Exhibit Management<br /> Hospitality/Entertainment<br /> Trade and Consumer Promotions <br /> Promotion Collateral Development and Fulfillment<br /> Trade Show Execution<br /> Sports Property Licensing<br />
  4. 4. Client Partners:<br />and how I helped them grow their business…<br />
  5. 5. Tide Racing:<br />20 year sponsorship in NASCAR, began as a sales based SE USA regional marketing/promotional tool. <br /> Program quickly became the benchmark sponsorship program in the world of motorsports.<br />I managed:<br /> Largest mobile exhibit fleet in motorsports (14 exhibits) with more display dates (over 3600 annually!) and with such innovations as interactive Showcars, cutaway Showcars, racing simulators and an interactive pit-box.<br /> Licensing program for Tide Racing increasing royalty revenue 198% and number of licensees by 155% over a two year period.<br />Team, driver and sanctioning body relations<br /> The Tide Racing Program began measuring incremental case volume in 1992 and delivered over 84 million incremental cases! <br />
  6. 6. Tide Soccer:<br /> Program Objective to leverage Tide’s association with the USYS and to generate incremental merchandising <br /> Program modeled on highly successful Tide Racing Program<br />I contributed by aligning several key components:<br /> Mobile exhibits (concept, execution, scheduling and accounting)<br /> Activation Management at Retail Level<br /> Direct communication with CBD Teams<br /> Sales promotions<br /> Sweepstakes execution<br /> Point of Purchase materials<br /> Premiums sourcing and distribution<br /> ROI Measurement and Reporting<br /> The Tide Soccer Program delivered over 2.2 million incremental cases in its 1st full year! <br />
  7. 7. Gain Racing:<br /> Program Objective to generate incremental volume and address key geographic distribution outages<br />I contributed by aligning several key components:<br /><ul><li> Team, driver and sanctioning body relations
  8. 8. Mobile exhibits – Showcars and Remote Control Racing Game (concept, execution, scheduling and accounting)
  9. 9. Activation Management at Retail Level
  10. 10. Direct communication with CBD Teams
  11. 11. On-site hospitality for P&G and Customers
  12. 12. Sales promotions
  13. 13. Sweepstakes execution
  14. 14. Point of Purchase materials
  15. 15. Premiums and Race Tickets
  16. 16. ROI Measurement and Reporting</li></ul> The Gain Racing Program delivered over 4.4 million incremental cases! <br />
  17. 17. Mr. Clean AutoDry Carwash Launch:<br />Procter and Gamble launched a “company first” initiative for the Automotive Care sector, Mr. Clean AutoDry Carwash. <br />Followed by the launch of the upgrade version, Mr. Clean AutoDry ProSeries.<br /> I contributed by aligning several key components:<br />design and execution of multiple SEMA show exhibits and participations<br />design, creation and execution of on-site retail demonstration program that successfully operated over a 3 year period at Mass, Grocery, Home Improvement and Auto Parts retailers, managing a staff of 17 demonstrators<br />conducted over 20,500 demos at over 3,300 locations<br />SEMA Trade Show Display Design and Execution<br /> Retail on-site demonstration<br />
  18. 18. IAMS Wal-Mart Vet Appreciation Days:<br /> Program Objective to leverage IAMS as #1 Vet Recommended Pet Food, bring veterinarians to Wal-Mart stores, and support merchandising and new product launches<br />I contributed by aligning several key components:<br />Mobile Exhibit Display<br /> Veterinarian at each event<br /> P.O.S. design, production and fulfillment<br />P&G Pet Care sales team video production to target Phase 1 Veterinarian Influencer group<br />PHASE 1<br />Achieved objective of establishing in-store event that brought Vet to Wal-Mart stores in support of incremental merchandising<br />Phase 2 Re-launch<br />Leveraged success of Phase 1 with increased SKU sampling and merchandising behind <br />Healthy Naturals (dog) <br />and Digestive Care (cat) <br />product launches<br />The program delivered:<br />over 100,000 samples to consumers<br /> over 4,800 “puppy and kitten” consumer kits<br /> incremental volume and display at 330 participating stores<br />
  19. 19. Weyerhaeuser Racing:<br />Launched as a Southeastern US regional promotion to strengthen existing and develop new customer relationships with dealers and end users<br />Program quickly generated $5,000,000 in incremental business<br />Weyerhaeuser corporately supported the program across multiple regions to introduce iLevel, a rebranding of engineered wood products line, distribution and support<br />I provided turn-key Hospitality and Event Management services, team, driver and sanctioning body relations<br />I also provided turn-key exhibit management and ROI measurement tools<br />
  20. 20. American Commercial Lines:<br /> Program began as employee recruitment tool, evolved into a business to business marketing platform<br /> I led team that:<br />designed, created and executed on-site mobile recruiting exhibit <br />managed numerous business to business and employee recruitment hospitality events<br /> also managed client entertainment logistics for ACL’s Kentucky Derby and Ryder Cup events<br /> managed hospitality and race entitlement logistics for the American Commercial Lines 200 NASCAR Truck Series races at Atlanta Motor Speedway<br />
  21. 21. Client Partner Program Analysis:<br />and how I helped them measure their success…<br />
  22. 22. I created client database system providing efficient and accurate ROI analysis.<br />Example of client specific form<br />Database was used for Tide Racing, Tide Soccer, Tide Sports, Gain Racing, Cheer NCAA Football, and Bounty Super Duty Racing in earlier versions<br />Example of client specific data entry form<br />Example of client specific reporting form<br />
  23. 23. Value Proposition<br />Companies of all sizes and business sectors use Event Marketing for a Competitive Advantage to Build Business<br />Let’s create your unique Marketing Platform to <br />Positively Impact your Bottom Line<br />
  24. 24. Please Contact:<br />Bruce B. Barker<br />3785 Panthers Den Court<br />Concord, NC 28027<br />bbarker@od-fr.com<br />704.796.1818 (c)<br />

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