M Room Slush 2014 presentation PPoint, Gary Moore.

1. M Company Oy
M Room – Barber for men

2. Story
• Top of the hairdressing world
• Succesfull in business
• All gone…
• How do you make money from what you love to do,
when you can´t do what you love to do?

3. More than a barber!
Sense of community
n
and cooperatio
partnership.
s
.
Men’s own place. Pure and high quality
Provider of
experiences.
products produced
in Finland.
Personalized and
individual services
tailored for the customer.
Well-planned and
monitored service
concept and offerings
Neead bas,ed destint ion
with infin
a
t e up sell
oppertunitie
Best quality with the
most carefully
designed service offerings.
High quality and
passionately
produced products.
Strong team spirit,
constant training
and development.
High performance

4. Market
Mintel:- “U.K. market grew by 12%, from £512 million in 2007 to £574 million in 2012.
L’Oreal:- “Women stay with a salon on average 3.4 years; men stay 12 years for unisex salons and
HABIA: - “L6’6O%rHe ianAlcB:-rIeA“aM: s-ee“ ns3 e4ae%rne ominf ohmraeair lfe re ecsqtuausbteolnismth vemirssei tnfootrsrs e ntsoott as obaflloifsenhrsmi nwegi ntmhtsa 1 lte3h .at6rt e voaisftfimetsre pmnetars l”yee tarer,a tments”.
Euromonitor FashInvest:- InternaNtiDonPa:-“Retailers such l “:T- hTehree as Nordstrom g ilso ab ahlu hgaei ro and cpaproer Macy's mtuanriktye are tw, witho devoting rmthe n$7 f7o rb more silkliionnca, shelf rise ”expected space to to these
grow by
Jennifer Kovacs, national merchandise manager, Nordstrom's :- "Men are just more comfortable in
NDP for Proctor & Gamble: - “75% of clients without a permanent haircutting destination are men
Kline & Company: - “It is clear that brands cannot approach the men’s market as they do with the
Mintel, Mintel:- Mintel Euromoniter Xerfi:- Euromoniter Euromoniter:- “:-“ They P6r5o%“The Euromoniter:- Men’s ct oofr have International men’s International E&“toiletries u Men’s rGoapmeabnle still grooming not toiletries “m:- 30 will developed :- e":- per Tnh “Men’s “be market ceo Global cent nwshidoeler a is $set 3.2 grooming of specific has revenues to mtheetirr billion the boomed be real oaspepxeuaarla the communication market productbsy for value best in Men’s mncaen recent performing growth a 2re0 itmrepnodr grooming 1o6n,years strategies in e a thaanst o the $f1 category as t hbeil gaonnde products men’s increasing lbioena for a mlmaoinsst uintyc in grooming
men, are the rienadsues threaalfm amounts rising and future, tfrroy’ms (4."the 8%) by f2a0st0e6s”with
of sales
an
admit
men
t.
Furthermore, future market outlook is also positive, with sales expected to rise by 16% and 6% in
over 25 years for barbers”.
6.6 percent per year on average until 2018.
products, and many are creating separate sections solely dedicated to men”.
their own environment, away from makeup and pink”.
looking to connect with the right establishment or stylist”.
women’s one,”
growing segments”.
market to come worldwide from Europe, growth and of over a further $3bn 23 forecast per cent between to come 2011 from and the 2016”.
North America”.
universes are still very much women-oriented”.
look to products specifically targeted towards them to do the best job possible”.
average of 6% a year from 2006 – reaching almost $33 billion in 2011”
what they want most is to look attractive and well groomed”
compared to 8.1 for women”.
the U.S. and in the U.K., respectively, by 2017”.

5. Solution
TOTAL
SOLUTION

6. Business Model
It works so you
don´t have to!

7. Financing

8. Team
Petri:
• 7 times SM
• 6 times Fin team member in worlds, head of team
• 2nd in World Champs
• American Continental Champion
• Educating for 9 product companies
• Head of Coaching for world skills team Finland
• 1 Gold, 2 silver, 2 bronze, first medals since 15 years
• Both Winners of Pinni Golden Comb
Toni:
• Owner largest salon by 2m in Finland
• 1 time SM
• Educating internationally for Swartz
• Hair World's judge 2006-2008

9. Scale

10. • 700 M Roomʼs in 15
different countries by 2020
• 850 000 customer contacts
per month
• Possible exit by 2020
• Company buyback
Exit strategy