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Remember Denver 2010?
Positioning; not Marketing
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
1
Remember Tulsa 2011?
• A Vision for GSHP Technology:
– A rate based tariff for the ground heat exchanger 
for all public utilities, i.e., electric, gas, water, 
sewer (and maybe a new GeoUtility)
– A playbook for us to use for policymakers, 
regulators, and the public
– Create many NEW JOBS by greatly increasing our 
market share of space conditioning and water 
heating
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
2
Remember Indianapolis 2012?
• Strategies to implement the vision
– A fourth class of asset is available to utilities for 
thermal storage (yes, the ground heat exchanger)
– 20% renewables by 2020 under RPS (yes, ground 
heat exchangers are renewable)
– Addition of GHEX to RECs within the RPS 
(Maryland started it!)
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
3
What About the Future?
• Develop Tactics for the Strategies
– Whose job or is in charge? IGSHPA, GEO, NGWA?
– Are you in with the vision?
• No, well good luck; but keep in touch
• Yes, then:
– State by State process for the public
» Players:
• IGSHPA
• GEO
• NGWA
• Ground Water Protection Council
• Many Others
– Federal is ready
» EPACT
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
4
A VISION FOR GSHP
Without a vision the people perish; 
that is, to go their own way.
Without a vision the association 
members VANISH; that is, to go their 
own way.
Have you heard a member say “they 
don’t do anything for me”?
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
5
The Failures
Everyone went their own way!
To many to mention but perhaps we need to 
review the designs, energy, and ground load 
processes.
Perhaps we should stop chiding and start 
encouraging each other.
OUR FAILURES ARE NOT THE INSTALLS THAT DID 
NOT WORK WELL, OUR FAILURES ARE ALL THE 
OTHER SYSTEMS THAT WERE INSTALLED!
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
6
The History:
It (GSHP) costs to much!
{as Merlin the Wizard says}                  
‐‐Yes, that’s it……
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
7
The Successes
Worldwide usage of space conditioning. 
However, is there more?
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
8
Who is involved?
IGSHPA, GEO, and others
Members, yes us!
Owners
Utilities
• Gas
• Electric
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
9
WHAT IS VISION?
Definition of vision:
8. the stated aims and objectives of a 
business or other organization
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
10
WITH A VISION WHAT HAPPENS?
TO: 
1. IGSHPA
2. GEO
3. Members, yes us!
4. Owners
5. Utilities
• Gas
• Electric
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
11
IGSHPA’S VISION
IGSHPA
Section 2. Purpose
The purpose of the International Ground Source Heat Pump Association is to 
promote the growth of the ground source (also known as geothermal) industry 
by:
Promoting the efficient use of ground source heat pumps;
Developing and promoting sound industry‐related standards;
Supporting the effective marketing of ground source heat pumps;
Identifying and supporting sanctioned affiliate institutions for the purpose of IGSHPA 
training and industry research;
Developing and distributing internationally recognized training materials;
Enabling its members to have direct input into any published materials;
Providing a forum for information interchange;
Enabling association members to benefit from the advantage of large numbers;
Representing the association in matters of local, state, national, and international 
interest of members;
The International Ground Source Heat Pump Association is established as an integral 
part of Oklahoma State University.
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
12
GEO’S VISION
1. GEO
GEO Mission
The Geothermal Exchange Organization (GEO) is The Voice of the Geothermal 
Heat Pump Industry in the United States. As a non‐profit trade association, we 
promote the manufacture, design and installation of GeoExchange® systems—
the most energy efficient and environmentally friendly heating and cooling 
technology in the world.
Government affairs and public outreach strategies pursued by GEO are more 
important than ever to knocking down barriers to industry growth, maintaining 
progress already won, and securing new opportunities. GEO advocacy 
successfully increased tax credits for residential geothermal heat pump 
installations from $300 to 30% of system costs. And through our efforts, 
geothermal heat pumps are increasingly recognized as a renewable energy 
technology alongside wind and solar, ensuring an integral role in meeting future 
government energy and environmental goals.
Our mission is to support our members' business objectives while promoting 
maximum, sustainable growth of the geothermal heat pump industry through 
Advocacy, Partnerships, Public Outreach, and Promotion of Quality Standards.
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
13
UTILITIES’ VISION
MAYBE ASK THE PUBLIC UTILITIES 
COMMISION?
PROVIDE RELIABLE ENERGY AT A FAIR 
RATE OF RETURN ON APPROVED 
INVESTMENT(S)
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
14
MEMBER’S VISION
Membership: Make Money
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
15
What Are the Barriers to Widespread 
Adoption of GSHP?
• Geothermal (Ground‐Source) Heat Pumps:
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
16
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
17
Done, see OG+E Habitat Applied Research Project
Done, Delta‐
Montrose and 
WFEC
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
18
Carl Sagan: 
Pale Blue Dot
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
19
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
20
The “sweet spot”
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
21
To hit the “sweet spot” of 
sustainability consider:
1.Demand Reduction
2.Load Factor
3.Life
4.Sustainable and Renewable
Ground Source (GHEX) meets all 
the requirements
1) Demand Reduction
Ground heat exchangers (GHEX) coupled to HVAC/R systems, or ground 
source, reduces power plant demand by 1.1 kW/ton (ONRL Ft. Polk study) 
or 3753 BTUs per ton. 
Power plant fossil fuel input, generation output, and system transmission 
to consumer/meter losses are 3.23 BTU in at the plant to 1 BTU delivered 
to the meter (of consumers), or inefficiencies, are removed. (Source: 
http://aceee.org/press/2012/01/aceee‐report‐us‐better‐thinking‐big‐)
Therefore, for each ton of GHEX installed the U.S. reduces fossil fuel 
consumption by 3.23 times 1 at 1.1 kW/ton, yielding, 3.23 times 3753 
BTUs/ton, which equals 12,122 BTUs of fossil fuel eliminated per installed 
ton (12,000 BTUs) of ground source. This shift allows fossil fuels to be 
used for transportation, generation, and other uses.
Imagine‐‐ a GHEX‐‐ eliminates more then it delivers! 
Wind and solar PV avoid the use fossil fuels for generation yet increase 
capital expenses due to redundancy for when the wind is not blowing or 
the sun is not shining.
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
22
2) Load Factor
Heating, ventilation and air‐conditioning (HVAC) 
are critical to maintain productivity and required 
year round to produce wealth. 
The consumer use of ground heat exchangers 
produces the best of breed in load profiles. 
Power plant load factor is improved. 
Increases in peak demand and fuel switching are 
avoided.
As a rate based tariff for the GHEX utilities can:
• Electric utilities reduce summer demand and 
increase winter demand. 
• Gas utilities gain summer demand and reduce 
winter demand. 
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
23
3) Life
Ground Heat Exchangers (GHEX) last longer than facility. 
The GHEX increases in value with time at the IRR.
The GHEX has real salvage value. Competing HVAC/R systems 
the salvage is the weight of the units.
The GHEX lasts longer than the generation plant or gas fields.
The GHEX has no maintenance.
The GHEX has no power required.
The GHEX has no staff or service technicians required. 
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
24
4) Sustainable and RenewableThe GHEX hits the “sweet spot” as follows:
Longest life known
Secure and underground at the consumer premises
Future generations can use the GHEX at no additional cost
The GHEX is the only renewable available 24x7x365 and sustainable 
since a vertical ghex is geothermal energy
The GHEX does not need T&D build out
Solar and wind only available 46% of the time at best.
The other 54% requires full demand fossil fueled power plant; this 
increases the capital expenses (capex) since it requires both be 
funded. 
Cost to build per MW for coal plant $2.5 million (a). 
Cost to build per MW for solar plant is $2.5 million (b). Total capex is 5. 
Cost to build per MW for wind farm is $2.5 million (c).
Total capex is 5. 
Cost to build per MW for GHEX is $1 million and additionally 
reduces demand at 1.1 kW per ton of HVAC. Total capex is 1 
{M$/MW}‐((1.1kW/(12000Btu/3412 BTU/kW) which yields 0.313 
kW reduced per kW installed), therefore 0.313 x 2.5 (a of above) is 
0.78. So (1‐0.78), the reduction in demand, which is $0.22 
million/MW actual total cost of a GHEX connected to any fossil 
fueled electric utility. If the utility has both (a+b, a+c, or a+b+c) then 
0.313 x 5 yielding 1‐1.565; saving 0.565 million $ per MW of GHEX.
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
25
4) Sustainable and Renewable
The GHEX hits the “sweet spot” as 
follows:
• Longest life known
• Secure and underground at the 
consumer premises
• Future generations can use the 
GHEX at no additional cost
• The GHEX is the only renewable 
available 24x7x365 and 
sustainable since a vertical ghex is 
geothermal energy
• The GHEX does not need T&D 
build out
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
26
4) Sustainable and Renewable
Solar and wind only available 46% of the time at best.
The other 54% requires full demand fossil fueled 
power plant; this increases the capital expenses 
(capex) since it requires both be funded. 
Cost to build per MW for coal plant $2.5 million (a). 
Cost to build per MW for solar plant is $2.5 million (b). 
Total capex is 5. 
Cost to build per MW for wind farm is $2.5 million (c).
Total capex is 5. 
Cost to build per MW for GHEX is $1 million and 
additionally reduces demand at 1.1 kW per ton of 
HVAC. Total capex is 1 {M$/MW}‐
((1.1kW/(12000Btu/3412 BTU/kW) which yields 
0.313 kW reduced per kW installed), therefore 
0.313 x 2.5 (a of above) is 0.78. So (1‐0.78), the 
reduction in demand, which is $0.22 million/MW 
actual total cost of a GHEX connected to any fossil 
fueled electric utility. If the utility has both (a+b, 
a+c, or a+b+c) then 0.313 x 5 yielding 1‐1.565; 
saving 0.565 M$ per MW of GHEX.
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
27
Take a Look at a Real Life Example
• What is sustainable and renewable?
• A Day Care Facility in Goldsby, Oklahoma
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
28
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
29
In April of 2011 in the afternoon a tornado hit this 
day care center in Goldsby, Oklahoma
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
30
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
31
The slab was all that was left after the tornado; 
the children were underground and safe!
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
32
The slab was all that was left (the kids were 
underground and safe!
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
33
The ground source HVAC unit in the debris
Okay, let’s talk about systems that 
are sustainable and renewable
Everything, including the slab, except 
the GHEX was removed to rebuild on 
the land.
The GHEX was reconnected and went 
back in service! 
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
34
Did the GHEX hit the sweet spot?
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
35
Thanks
Garen N. Ewbank
Ewbank Geo Testing LLC
121 E. Broadway, STE 401
Fairview, Oklahoma 73737
gewbank@geotctest.com
www.geotctest.com
10/10/2012
Ewbank Geo Testing, LLC & Garen N. 
Ewbank ©2012
36

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