This document discusses visions and strategies for promoting greater adoption of ground source heat pump (GSHP) technology. It addresses visions and roles of organizations like IGSHPA, GEO, utilities, and members. Barriers to widespread adoption are noted as high upfront costs. The document presents GSHPs as hitting a "sweet spot" of sustainability by reducing demand, improving load factors, having a long lifespan, and being truly renewable and sustainable since the ground provides energy 24/7/365.