Researched How customers ' buying behaviors are likely changing due to the Covid-19 situation. You will find detailed insights into consumers' perceptions of this presentation.

1. RESEARCH
On Customer Buying Behavior

2. 4.5 4.7
3.1
2.3
0
1
2
3
4
5
2019-Q3 2019-Q4 2020-Q1 2020-Q2
GDP%
GDP%
It has been seen India
was one of the top most
growing country in the
world in terms of GDP%.
We can see the downfall
of GDP% because of
COVID-19 crisis as whole
country was under lock-
down.

3. There are 50% percentage points increase
in people who feel very or somewhat
confident about future Business in this
survey, compared to Three months ago. This
is an encouraging sign. However as many
sectors have taken cautious measures such
as job or salary cuts. This means the speed
of consumer confidence restoration will lag
behind the recovery of businesses. even
when the outbreak is being contained.
Given the current situation. we estimate. that
it will take at least another 4 months' time
for consumer confidence to go back its pre-
outbreak level.
At least another four months to see confidence back to pre-outbreak level
0
2
4
6
8
10
12
December March June
Confidence of Customers
Very Confident Somewhat confident
A little bit Confident Not Confident at all

4. Eating out, clothing and
other similar businesses
start to see slow recovery
while holidays and leisure
are still very much put on
hold (they were on
people's priority list
before the outbreak)
0 20 40 60 80 100
Feb
April
May
June
Sectors that consumers have spent more
Entertainment Tech & Communication Dininig out In home food
Food is the most resilient sector.
Discretionary spending starts to
recover slowly.

5. The slowdown in life has given consumers a chance to reflect and re-think about
life,
Family time, community spirit and mindful consumption have become more
important.
0
20
40
60
80
100
Home cooking is an
enjoyable Activity
Staying at home has given
people more time for self-
improvement
People become closer to their
local communities during the
outbreak
Life should be much less
materialistic
Technology has made
working from home just as
efficient as from an office
Feb-March April-May
Consumers are adapting,
looking more positively about
changes in their life

6. Rather than feel tired & Bored with Home cooking, Young consumers are
celebrating their new life skills on Social Media

7. Focus on long term
implications
Rather than focusing on
temporary, short term
changes (such as panic
buy). pay more attention
to shifts in values in the
long term future. The
social impact of the
outbreak will be more
long lasting than the
economic impact.
Be prepared for a
longer recovery
Rather than a quick V-
shape rebound,
businesses need to
prepare for a longer
period of economic
recovery as consumer
spending becomes more
prudent as a result of
increasing financial
stress.
Business need to
improvise
Businesses need to be
quick and flexible in
adapting to changes in
market conditions.
Many industries will
need to move beyond
their traditional
business model to
become less vulnerable
to risks.
Research’s Scenario

8. According to WHO tracking
survey on COVID-19 from March
to May 2020:
86% of Indian consumers were
worried about being exposed to
covid-19
However, 35-44 year old’s were
significantly more worried than
others.
Rising fear among consumers in India
0
10
20
30
40
50
Not worried at all Little bit worried No Idea Worried Extremely Worried
India: Extent of worry among Indian consumers by age
group, March–May 2020, % of Consumers
18-24 25-34 35-44 45+

9. India - Lifestyle changes owing to the
COVID-I9 outbreak
The key lifestyle changes for Indian consumers
are:
• High usage Of hygiene products- sanitizers
and household disinfectants among the
older groups.
• Very few are those who were selling dry Cakes &
Breads items even in lockdown.
• West and South India more cautious than
North India.
• Need to stay indoors led to stockpiling
among those responsible for home affairs.
• Online shopping becomes popular with the
9%
7%
4%
80%
HOW YOUR BUSINESS HAS BEEN
IMPACTED BY COVID-19?
Not Likely Less Likely Neutral Very Likely

10. So what has changed with the
consumer:
Back to Basics
• Minimalistic approach
• Localism
• Kirana stores
Digital Engagement
• Online shopping
• Exercise, entertainment
• live streaming
• Digital payments
Home-The New Universe
• Home Cooking
• Family Time
• Work from Home
70
10
5
3 8
4
Do you see any change in the buying behaviour
of the customers?
Constant Maybe
Shiftng Customer Shifted to HomeBakers
Online shopping Localism

11. 46.10%
52.50%
1.40%
What do you prefer most for selling goods?
Online Offline Both
Key Consumers drivers that
are reflecting currently
Health & hygiene have become
consumer focus::
• For keeping safe
• For immunity building
• For holistic well being
Online business are getting
more customers than offline.

12. 76
4
20
Do you see an increase in the footfall at the store Post
Lockdown?
Yes No Maybe
Value & Identity
• Consumers are looking for
safe & hygiene products.
• Brands can extend digital
media to showcase hygiene
steps.
• Extend the hygiene checks to
the services industry.
• Ensure safety of delivery
partners to continue
convenience of deliveries.

13. 30.90%
28.70%
18.60%
12.80%
9%
Region
West East U.P U.K M.P
5 regions customers have
been questioned in this
research.

14. Brand communication makes a shift to
address the COVID-19 crisis
• Brands across categories reach Out to
consumers to spread topical awareness -
helping community.
Extend this trend of 'social campaigns' to
talk to consumers on other societal issues
such as environment, ethics, gender
equality & more to engage them with
your Brand.
90
Business Type
Mom & Pop Bakery Chain Other

15. Insights:: U.P/U.K/M.P
 Total 571 respondents have been participated.
 We have asked for there current business situation, Health & Queries and feedbacks.
• Most of the customers don’t know how to overcome from this situation.
• They think we might have the solution to the problem.
• Many Stores are closed because of covid-19 cases nearby or because of losses.
• They are working with very less man power.
• Some Bakeries are just opening the store for the sake of there reputation in the market.
• Products are not Delivering to the customers on time. Some customers are switching to other
brands.
• In most of the cases business is growing day by day, they are happy to see this pattern.
• Customers think when all the cases of covid-19 will go off then they will have a stable business
like before.
• Maximum Customers are doing average business in this period.
• They are reviving themselves as a hygienic place to buy goods.
• Some customers trying to come up on E-platforms or making there website to sell the
products.
• Overall they are happy with the service of SR.

16. Insights:: EAST
• Pandemic situation badly affected the business as sale is very low as compared to pre
lockdown.
• Many Sellers are emphasising on Online Sale of products in this current Situation.
• There is still several barriers in market, Sellers are waiting for normal condition .
• Increased Footfalls can be seen post Lockdown.
• This pandemic situation didn’t change the purchasing preferences because sale is reviving
gradually.
• Now Many Sellers have come on social media platforms for their products promotion.
• Sellers are taking care of hygiene in Bakery and kitchen also.
• Some Sellers are providing offer for pulling the Customers.
• Sellers are facing some problems related to product delivery due to transportation in this
current situation but they are managing it tactfully.

17. Insights:: WEST
• Mumbai, Pune & Aurangabad area is under lockdown as there are highest number of
contaminated areas (maximum customers shop are closed)
• Nagpur is lowest contaminated area their customer business very less affected by it.
• Nagpur customers situation is much better than customers in other cities.
• Customers of Gujarat from Ahmedabad, Surat & Vadodara their situation is Averagely
running business.
• Most of the customer facing issue like lack of manpower.
• Most of the customer haven’t think about how the would overcome this crisis after
lockdown
• Some of the customer bought sales from dry bakery product during lockdown & after
unlock too. Cakes, pastry sales is quite low.
• Very few customers have thought to launch some offer on their product to get things

18. • Customer from Nagpur & Vapi have plan of expanding their bakery chain.
• Customers from cities in MH & Gujarat trying to sell online through
Swiggy & Zomato.
• Offline sales are majorly in rural areas customers. They are thinking to
focus on Home delivery & take away. But customer response in average.
• Some of customer find their customer response .
• Maximum Customer believe footfall may increase after complete unlock.
• Maximum customer things there may be change in customer response, it
may take bit long time to be normal even after complete unlock.
Insights:: WEST