A walk through the basics of Apple Search Ads Advanced from a perspective of a day to day working UA manager. Analyze of the possibilities we have to start running campaigns for our relevant audiences. Can Apple Search Ads be one of our pivotal marketing channels?

1. Apple Search Ads
Magdalena Sumowska, Search Media Buyer
How to bite the apple?

2. Apple Search Ads | App store
Find the apps you Love.
And the ones you’re about to

3. Apple Search Ads | Search

4. Apple Search Ads | How it looks

5. Campaign Settings Campaigns have budgets and ad groups that focus on a common theme or strategy for promoting your
app.
Ad Group Settings Ad Groups contain pricing goals and settings that determine who to show your ad to:
Key words
Bidding
Apple Search Ads | Create a campaign and ad group

6. Apple Search Ads | Audience
Match types
Exact
Broad
Search Match
Location
59 storefronts
+ bundles
Customer type
All users
New users
Returning
users
Users of my
other apps
Demographics
Gender
Age
Devices
iPhone
iPad

7. Apple Search Ads | for Gamming

8. Apple Search Ads | My Ads

9. Apple Search Ads…,
Benefit
The only media source on App Store
59 storefronts
Bundles
Fraud free traffic
Premium ad placement
Search based - high intent of a user ?

10. Magdalena Sumowska | Search Media Buyer magdalena.sumowska@huuugegames.com
magdalena.sumowska
magdalena.sumowska