3. 3
Mission
AEMMPlify is a student run music service provider (publishing, licensing,
supervision) that is focused on educating, facilitating, and creating situations for
students to learn the ins and outs of music business and the entertainment business.
Colors
Only acceptable background colors are black or white.
Creative Director: Gama Torres
Light R: 204 #cb90da C: 6.88% M: 33.94%
Wisteria G: 142 Y: 0.00% B: 14.51%
B: 220
R: 164 #a361b3 C: 8.94% M: 45.81%
Wisteria G: 94 Y: 0.00% B: 29.80%
B: 181
R: 112 #6f4786 C: 17.16% M: 47.01%
Affair G: 69 Y: 00.00% B: 47.45%
B: 135
4. 4
Shades of Purple
AEMMPlify is characterized by the different shades of purple that compose our
promotional materials.
The purples can be in various objects and locations.
It doesn’t necessarily have to be the center of the image, but it must be
somewhere on the image.
The purple should not hide the logo shade of purple.
Creative Director: Gama Torres
5. 5
Standard Logo
• Logo must always appear in its complete form.
• When typed, stylized as “AEMMPlify”.
• We have an account on a website called canva.com. Posters and designs can be
made there.
Swirl Logo
• The AEMMPlify Swirl can also be used in place of the Standard Logo.
• Swirl logo and Standard logo should NOT appear on the same promotional
material.
• Acceptable accent colors:
• White, Light Wisteria, and Wisteria
• Affair is too dark to show up on a black background
Creating the swirl
• Created by two “interlocking” circles composed of the “Transparent
AEMMPlify” logo.
• Each logo is angled at 10° more than the previous at a pivot
point.
• Each “new” logo in the swirl will be behind the
previous ones; imagine fanning out a deck of
cards.
• 0° will always be the front/top of the swirl, 10°
will always go right below and so on.
• There will be gaps; fill them in with more color
behind the shapes.
Creative Director: Gama Torres
30°
0°
20°
20°
30°
10°
0°
10°
6. 6
Circle Logo
• The Circle Logo is can be used in place of the Standard Logo.
• Cannot be used with other logos on the same promo material.
• Acceptable accent colors:
• White, Light Wisteria, and Wisteria
• Affair is too dark to show up on a black background
Creative Director: Gama Torres
7. 7
General Font
Fonts for promotional materials, announcements, poster designs.
Monserrat Hairline
Monserrat Light
Monserrat
Helvetica (5% character spacing)
Avenir Next (Regular)
All of these fonts are on Canva.
Creative Director: Gama Torres
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ
abcdefghij
klmnopqrst
uvwxyz
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ
abcdefghij
klmnopqrst
uvwxyz
8. 8
Logo Font
• Awesombrosa Rounded Alternate
• Found at for $35 at http://www.awesombroso.com/portfolio/awesombrosa-rounded/
• Also found in the iPhone app “Over”
• About $3 there, but must know how to transfer photos/designs (Google Drive,
phone->computer).
Creative Director: Gama Torres
Uppercase Lowercase
9. 9
Branded Merchendise
Stickers
• 2” x 6” rectangles.
• Stickers can be made at the on campus Xerox Center
• 619 S. Wabash Avenue, 1st floor.
• Printed on 8”x11” label paper.
Buttons
• Designed to be 1.5” diameter
• Buttons can be made in the Workroom on campus
• 916 S. Wabash, 3rd floor.
• Talk to the Workroom coordinator in order to make the buttons.
Creative Director: Gama Torres
2”
6”
10. 10
Business Cards
Paper
• 5cm x 10cm.
• Designed to stick out just a slight bit above regular business cards.
• Font of the card is “Avenir Next.”
• Cards can be made through the Xerox Center on campus.
• 20 cards fit on one 11”x17” poster card stock.
Plastic
• Plastic business cards are made in the CCC Library within the “Maker’s Lab”
• Contact the Reference Desk on the 2nd floor to schedule an appointment.
• Each card takes about 30 minutes to make;
• Someone must be in the Maker’s Lab while it prints.
Creative Director: Gama Torres
2”
3.5”
2”
3.5”
10 cm
5 cm
