The document provides details about Peter Gallagher's experience in strategic communications and public relations. It summarizes his work managing communications for Cushman & Wakefield, including developing strategies around leadership transitions, research, and crisis situations. It also outlines his role writing communications for Morgan Stanley, such as earnings releases, corporate actions, and values refresh projects. Contact information is provided at the end.

1. Content. Driven.
Peter Gallagher

2. Table of Contents
Strategic Communications & Public Relations
• 1. Raising Visibility: Cushman & Wakefield
• 2. Corporate Messaging: Morgan Stanley
A. Appendix: Academic Background
Contact Information

3. Strategic Communications
& Public Relations

4. 1. Raising Visibility
Cushman & Wakefield

5. 1.1 Raising Visibility
CUSHMAN & WAKEFIELD, NEW YORK
Managing Director, Global Corporate Communications
• Public Relations & Internal Communications Director supporting the Chief
Executive Officer and the Global Global Service Line Leadership
• Responsible for developing strategies for both Financial Communications in
coordination with the CFO and the majority shareholder as well as Crisis
Communications to protect the firm’s reputation
• Served as a Speechwriter for former CEO John Cushman III and developed a
Communications plan to support the launch of Risk Management Services under
former New York Police Department Commissioner Ray Kelly
• Publicized Research to enhance Thought Leadership and raise awareness of the
firm’s capabilities as well as increased employee engagement by promoting the
firm’s strategic priorities and significant wins

6. 1.2 PR Best Practices
Compelling content to highlight the firm's best ideas, capabilities and successes
Draft Press Release: Obtain client approval
Prepare Talking Points: Media-train subject matter experts
Offer Press Exclusives: Embargoed release and spokesperson availability
Distribute Release: Email press list, post on website and share on social media
Engage Employees: Advise via internal memo, intranet article, video or pop-up
Address negative feedback with crisis communications agency

7. 1.3 CEO Transition
Executing Leadership Transition communications strategy

8. 1.4 Executive Profiles
Executive Profiles of Interim CEO and Global Service Line Leadership

9. 1.5 Earnings Process
Developing a world class earnings due diligence and dissemination process

10. 1.6 Crisis Communications
Managing Crisis Communications to protect the firm’s reputation

11. 1.7 Speechwriter
Speechwriter for former CEO John Cushman III
LABJ Businessperson of the Year

12. 1.8 Communications Plan
Developing a Communications Plan to launch Risk Management Services

13. 1.9 Press Placements
Positioning the 1st comprehensive Risk Management offering by a CRE firm

14. 1.10 Speaking Opportunities
Positioning Commissioner Ray Kelly as having unparalleled expertise
Bloomberg The Year Ahead

15. 1.11 Television Appearances
Positioning Risk Management as a business imperative
Risks companies are facing

16. 1.12 Promoting Significant Wins
Promoting significant client wins to increase stakeholder engagement

17. 1.13 WSJ Deals of the Week
Pitching exclusive press coverage

18. 1.14 NYT Exclusive Column
A first look at New York City's most luxurious available real estate

19. 1.15 WSJ Property Reports
The latest and breaking Property Report news

20. 1.16 Publicizing Research
Publicizing Research to enhance Thought Leadership

21. 1.17 Distinguished Achievements
Commercial Property Executive Distinguished Achievement Awards

22. 1.18 Deals of the Year
Real Estate Forum Deals of the Year

23. 1.19 Social Media
Communications channels included blogs and Twitter

24. 1.20 Company Auction
Highlighting company history and managing press inquiries

25. 1.21 Positive Feedback
“Happy Journey Peter and my deep appreciation,” CEO
“I am ready to help you in the next chapter of your life”, former Chairman
“Peter. Thank you for everything. If I can be of help pls let me know,” Interim CEO

26. 2. Corporate Messaging
Morgan Stanley

27. 2.1 Corporate Messaging
MORGAN STANLEY, NEW YORK
Executive Director & Corporate Communications Financial Writer
• Financial Writer of executive communications including speeches, talking points,
internal memos, earnings releases, annual letter to shareholders and proxy
materials
• Participated in projects including earnings due diligence, the response to the
draft Volcker Rule, a corporate Twitter launch, and a refresh of the Firm’s values
• Series 24 Registered Principal compliance officer for communications with the
public by Corporate Communications, Philanthropy and Global Sustainable
Finance

28. 2.2 Writer Best Practices
Clarity, written simply in plain English, at times highly personalized for executives
Proficient: Ability to grasp complex financial issues and translate into a narrative
Seasoned: Articulate in working one on one with members of senior management
Collaborative: Collegial in working with IR on time sensitive or longer lead items
Consistent: Corporate voice and messaging in terms of content, style and format
Manage: Move projects forward in a complex environment
Address potential issues or concerns of multiple stakeholders

29. 2.3 Earnings Releases
Morgan Stanley Reports Third Quarter
• http://www.morganstanley.com/about/ir/shareholder/3q2011.pdf

30. 2.4 Corporate Actions
Morgan Stanley Reaches Comprehensive Settlement with MBIA
• http://www.morganstanley.com/about/press/articles/de933308-080f-47af-
b939-4e9cba3832b9.html

31. 2.5 Annual Shareholder Letter
Annual Letter To Shareholders
• http://www.morganstanley.com/2012ams/Letter-Shareholders.pdf

32. 2.6 Proxy CD&A
Proxy Statement Compensation Discussion and Analysis
• http://www.morganstanley.com/2012ams/303252_018.htm#tx303252_28

33. 2.7 Additional Soliciting Materials
Morgan Stanley Compensation and Governance Practices
• http://www.morganstanley.com/2012ams/ms-cgp.pdf?v=3

34. 2.8 @MorganStanley
Official Twitter account of Morgan Stanley
• http://twitter.com/morganstanley

35. 2.9 Firm Values Refresh
Refresh of Core Values
• http://www.morganstanley.com/2013ams/MS-Shareholder-Letter.pdf

36. 2.10 Series 24
Compliance for public communications by Philanthropy and Sustainable Finance
• http://www.fastcoexist.com/1679573/how-to-launch-a-skills-based-volunteering-
program-and-make-it-last

37. 2.11 Positive Feedback
Annual Letter To Shareholders
“Looks good” - James Gorman, CEO
“Overall I think it reads very well.” - COO
“I like it. A couple of comments:” - CFO
“Fine by me” - Co-President, Institutional Securities Group
MBIA Settlement Press Release
"Overall this looks very good to me and we have certainly struck the right tone.”
- Global Head of Corporate Communications
Firm Values
"Thanks for all your help. Couldn’t have gotten these speaking points on time
without you!!!!" - VP, Marketing

38. Appendix
Academic Background

39. A.1 Academic Background
BOSTON COLLEGE, CHESTNUT HILL
Bachelor of Arts Degrees in Economics & History
- Gasson Scholar: The 30 most distinguished members of Freshman class
- Ignatian Scholar: Cited for Academic Excellence
- Educational Policy Committee: One of 4 Student Representatives
- University Relations Office: Administrative Assistant writing fundraising speeches
REGIS HIGH SCHOOL, NEW YORK
Jesuit high school which all students attend on full scholarship
Chase Manhattan Bank Corporate Credit Training
Four month program of Financial Risk Analysis & Cash Flow Lending
Boeing Airplane Evaluation Seminar
Series 24, 7 & 63, passed Level II CFA

40. Contact Information
Peter Gallagher
(914) 391-0498 Cell
gallagher.peter@icloud.com
https://www.linkedin.com/in/gallagherpeter/