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Transport and Investor 
Highlights 
Peter Gallagher
Table of Contents 
Introduction 
Corporate Communications & Journalism 
• 1. Corporate Messaging: Morgan Stanley, 2011 - 2012 
• 2. Generating Content: Dow Jones, 2010 - 2011 
Research, Sales & Trading 
• 3. Commercializing Research: UBS Investment Bank, 2003 - 2004 
• 4. Making Research Actionable: Lehman Brothers, 2004 - 2005 
• 5. Monetizing Content: Barclays Capital / Lehman Brothers, 2006 - 2008 
Conclusion 
A. Appendix: Professional, Educational & Personal Background 
Contact Information
Introduction 
Objective & Core Competencies 
What do Investors Want? 
What Research can Offer
Objective & Core Competencies 
I am pursuing opportunities in Investor Relations 
My greatest Strengths are being a good listener who can tease out high 
Conviction ideas on my own or with others due to my Analyst training and 
communicate them effectively 
My skill sets include generating Thematic Content and leveraging dissemination 
into Multi-Product outcomes 
Having been at the nexus of both Corporate Communications & Journalism as well 
as Research, Sales & Trading, I have well developed abilities which I can bring to 
bear on the Communications and Investment processes
What do Investors Want? 
Analysts must be willing to develop highly controversial, non-consensus positions 
on industries and stocks - and be right 
Help portfolio managers Outperform: A couple of great ideas a year will put an 
Analyst far ahead of peers 
Anticipating Change is worth a lot. Analyzing Change is worth much less 
Have enthusiasm and communicate that excitement to clients 
Being honest and admitting mistakes early increases credibility 
Cover exciting smaller cap companies 
Source: Morgan Stanley Equity Strategist Byron Wien, 4/26/93
What Research can Offer 
Good companies can be bad stocks and bad companies can be good stocks 
Analysts are valuable when helping determine the attractiveness of a stock by 
providing insight about future reality and the market’s likely reaction 
Analysts become indispensable because they provide the most insight, not because 
their stock picks are always right or their estimates are always perfect 
Analysts who provide the most insightful and most proactive Research to 
institutional clients are the most valuable to issuers looking to raise Capital 
Source: Piper Jaffray Director of Research Tom Schreier, 2000
Corporate Communications 
& Journalism
1. Corporate Messaging 
Morgan Stanley, 2011 - 2012
1.1 Corporate Messaging 
MORGAN STANLEY, NEW YORK 
Executive Director & Corporate Communications Financial Writer, 2011 - 2012 
• Financial Writer of executive communications including speeches, talking points, 
internal memos, earnings releases, annual letter to shareholders and proxy 
materials 
• Also participated in earnings due diligence, draft Volcker Rule response, 
corporate Twitter launch, Firm values refresh 
• Series 24 Registered Principal compliance officer for communications with the 
public by Corporate Communications, Philanthropy and Global Sustainable 
Finance
1.2 Writer Best Practices 
Clarity, written simply in plain English, at times highly personalized for executives 
Proficient: Ability to grasp complex financial issues and translate into a narrative 
Seasoned: Articulate in working one on one with members of senior management 
Collaborative: Collegial in working with IR on time sensitive or longer lead items 
Consistent: Corporate voice and messaging in terms of content, style and format 
Manage: Move projects forward in a complex environment 
Address potential issues or concerns of multiple stakeholders
1.3 Earnings Releases 
Morgan Stanley Reports Third Quarter 2011 
• http://www.morganstanley.com/about/ir/shareholder/3q2011.pdf
1.4 Corporate Actions 
Morgan Stanley Reaches Comprehensive Settlement with MBIA 
• http://www.morganstanley.com/about/press/articles/de933308-080f-47af-b939- 
4e9cba3832b9.html
1.5 Annual Shareholder Letter 
2012 Annual Letter To Shareholders 
• http://www.morganstanley.com/2012ams/Letter-Shareholders.pdf
1.6 Proxy CD&A 
2012 Proxy Statement Compensation Discussion and Analysis 
• http://www.morganstanley.com/2012ams/303252_018.htm#tx303252_28
2. Generating Content 
Dow Jones, 2010 - 2011
2.1 Generating Content 
DOW JONES & COMPANY, NEW YORK 
Columnist / Dow Jones Investment Banker, 2010 - 2011 
• Columnist primarily covering the TMT and Consumer/Retail sectors for a 
premium subscription service generating sophisticated financial and strategic 
commentary for an audience of investment bankers 
• Writing insightful, forward-looking columns and hard-hitting, in-depth analyses 
that are often accompanied by interactive spreadsheets covering topics such as 
M&A, capital raising, regulatory changes, venture capital and private equity 
• Coordinated production of the 2011 Deal Predictions representing the editorial 
team’s best ideas about which deals could shape or shake up the markets in 2011 
and participated in both a virtual press conference and a webinar 
• Hewlett-Packard article generated the 1st client subscription for djibanker.com
2.2 Columnist 
Idea Generation 
Product: A premium subscription service that leverages news and data with in-depth 
opinion and analysis 
Audience: Investment Bankers, Management Consultants 
Commentary: Exclusive analysis which is independent and forward-thinking 
Distribution: Proprietary portals, FactSet, djibanker.com, mobile, Twitter 
Recognition: Best Online Professional Financial Information Service at the 
Software and Information Industry Association’s 2010 Codie Awards
2.3 Column Best Practices 
Columnist, not a Reporter 
Entertaining, memorable 
The Lead: Opinion of opportunities and pitfalls, without numbers 
Nut Graf: Executive summary that sets the scene 
Arguments: Compelling commentary written with “swagger” 
Valuation: Comparable transactions, trading laterals 
Content: PowerPoints, spreadsheets, PDFs, videos and graphics 
Avoid unactionable think pieces
2.4 Valuation Spreadsheets 
Opodo Could Make A Good Fit ─ At The Right Price
2.5 Annotated Filings 
How High Will Spirit Fly? 
http://sec.gov/Archives/edgar/data/1498710/000119312510212371/ds1.htm
2.6 CEO Interviews 
Why Tupperware Is Buyback-Prone And M&A-Shy - March 29, 2011 
http://online.wsj.com/video/why-tupperware-is-buybackprone-and-mashy/ 
20802514-CC67-4846-9E42-15D7B1C81FEC.html
2.7 A View on GOOG Antitrust 
We Said: November 10, 2010 - Google Opponents Should Put Up Or Shut Up 
http://www.google.com/press/ita/saying.html 
“A competitive threat is not the same thing as an antitrust violation… It is difficult to 
make out FairSearch’s precise antitrust arguments. There are alternatives to ITA’s 
software: both the GDSs but also upstarts such as the U.K.’s Everbread Ltd., which 
has relationships with 60 low-cost carriers, and Vayant Travel Technologies LLC of 
New York. It isn’t clear, therefore, that competition would be reduced even if 
Googled didn’t honor ITA’s contracts with other travel companies.” - Peter Gallagher 
What Happened: April 8, 2011 - ITA Software acquisition cleared for takeoff 
http://googleblog.blogspot.com/2011/04/ita-software-acquisition-cleared-for.html 
“We're excited that the U.S. Department of Justice today approved our acquisition.”
3. Commercializing Research 
UBS Investment Bank, 2003 - 2004
3.1 Commercializing Research 
UBS INVESTMENT BANK, STAMFORD 
Director & Transportation / Aerospace Defense Equity Sales, 2003 - 2004 
• Stamford Trading floor based specialized Research Salesperson / Desk Analyst 
providing high Impact Research calls & Trading opportunities of Industrials stocks 
to 25 of the firm's top institutional clients with sectorized responsibilities 
• Marketing Differentiated Research platform with geographically distributed 
Analysts, Breadth of coverage and Global representation by working with Global 
Airlines, Transport and Aerospace & Defense Equity Analysts 
• Maximizing the intraday Flow between Analysts, Trading and clients while 
protecting against Facilitation Costs; Leveraging Research into Convertibles and 
Fixed Income to derive relative value across the Capital Structure 
• #1 Block Trading volume of Airline stocks in 1Q04 with a 9% market share
3.2 Specialist Sales 
Staying on Message 
Partners: A premium service that leverages geographically distributed Analysts as 
a Complementary overlay with Sales 
Depth: Provides industry insights to company specific Research calls and 
maintains an ongoing dialogue as Themes unfold 
Idea Generation: Draw upon Cash Equities, Derivatives, Converts, Fixed Income 
Transactional: Corporate Access to maximize Capital raising for issuers and 
Performance opportunities for investors 
Feedback: Timely, Consistent Feedback from non-deal roadshows, conferences 
Risk: Idea Generation that loses money for the firm through Facilitation Costs
3.3 Client Coverage 
A Complementary overlay to Generalist Equity Sales, client coverage included: 
• Andor • Alliance Capital • AmEx 
• Balyasny • Citigroup • DeAM 
• Fidelity • Galleon • GIC 
• GSAM • ING • Jennison 
• Lazard • Lord Abbett • Maverick 
• MLIM • MSIM • Pequot 
• Putnam • SAC • T Rowe Price 
• TIAA/CREF • Wellington • ZBI
3.4 Analyst Marketing 
US Transport & Aerospace / Defense Analyst Marketing 
NY: Andor, Balyasny, Chilton, Citigroup, DeAM, Galleon, GIC, GSAM, Jennison, 
JPMorgan, Maverick, MSIM, Pequot, SAC, Schroders, TCW, TIAA/CREF, ZBI 
Boston: AmEx, Babson, Brookside, Columbia, DeAM, Evergreen, Fidelity, John 
Hancock, MFS, Pioneer, Putnam, State Street, Tudor, Wellington, Westfield 
Atlantic: AmEx, Gartmore, Lord Abbett, MLIM, State of New Jersey, Sun America, 
T Rowe Price, Wellington 
London: ABN AMRO, DeAM, MLIM, O’Connor, Sarasin 
European Transport & Aerospace / Defense Analyst Marketing 
NY: Andor, Balyasny, Brown Brothers, GIC, Jennison, Mackay Shields, MSIM, SAC, 
Sierra Global, TIAA/CREF, Trident, ZBI 
Boston: Boston Co, Fidelity, Putnam 
Atlantic: Franklin, MLIM, T Rowe Price, Wellington
3.5 Morning Call Best Practices 
It’s a Sales pitch, not a speech 
Attention spans are short 
Preparation: Use a bullet point outline for Key selling points 
Practice: Speak out loud, so you don’t end up reading 
Express Conviction: Use your voice and body language to convey confidence in 
your recommendation; Speak slowly, enunciate and project your voice 
Don’t give Sales a reason not to make your call: Minimize maintenance material 
to Sales, reiterating Research to Sales Traders; Avoid unfocused, lengthy Content 
providers
3.6 Sales Commentary 
Recommendation Changes 
August 2003: All Aboard KSU Upgrade! 
- Operations 
- Transaction 
- Remaining Financing Issues 
- Valuation 
- Timing 
Global Laterals 
January 2004: Buy Long Haul, Sell Discount - and an Exception to the Rule 
- Ryanair Profit Warning / JBLU Earnings Preview 
- Buy Long Haul: US / Europe / Asia 
- Sell Discounters: US / Asia 
- An Exception to Every Rule: Europe / easyJet
3.7 Cross Product Dinner Ideas 
Airlines Cross Instrument Ideas Hedge Fund Dinner 
• Geared toward clients with a fundamental Equity role who were: long Airlines at a 
low cost basis, feared they had missed the move off the bottom looking for 
alternative ways to get long exposure and/or going back to shorting the group 
• Airline Analyst: Equity Fundamentals: 
Bankruptcies for this cycle are behind us 
• Head of Equity Derivatives: Best Idea 
AMR Stock Replacement: Sell stock and buy 1 x 2 Call Spread 
- Lock in gains while maintaining long exposure through the Call Spread position 
• Head of Credit Derivatives: Best Idea 
Buy Boeing Capital Protection / Sell Boeing Corp Protection 
- Capital will Underperform due to leases, more Liquid than Airline credits
3.8 Equity Origination 
West Japan Railway $2.3B Secondary Joint Global Coordinator & Book Runner 
- International Tranche 20x oversubscribed 
- Client received 100% of initial order, 2nd largest allocation 
- “Thanks again for JRWest” 
GOL Linhas Aéreas 
- CFO Stamford Trading Floor Visit 
- Specialist Sales IPO Pitch Letter 
XJT $137MM Convertible Underwriter 
- Deal Team Captain 
PACR $145MM Secondary Underwriter 
- Deal Team Captain
3.9 Research & Events 
I identified ways to leverage Research & events to Capitalize on Change, establish 
myself, Differentiate our platform and Drive relationships & Revenue 
• Originated Branded CEO Dinner Series with JBLU, DAL, NWAC, CAL, LUV; 
Arranged and/or Executed Corporate Access with AMR, ACAI, EZJ, UPS, CSX, 
UNP, RTN, LMT, GD, JOYG 
• Arranged cross instrument dinner with Airline & Aero Analysts and Equity 
Derivatives, Converts & Credit Default 
• Arranged Trader dinner with Airline Analyst, Block Traders & Equity Derivatives 
and buyside Analysts & Traders; Executed cross sector dinner with Airline, Rail & 
Auto Analysts and buyside Analysts 
• Supported Aircraft & Transport Conferences, China Transport Supply Chain & 
NBAA BizJet Field Trips
3.10 Events & Clients 
Dinners 
UBS Delta CEO Dinner Series: Andor, CSAM HY, Duquesne HY, Equinox, GLG, 
GSPS, Mackay Shields HY, Principaled, T Rowe Price, UBS Prop, Wellington, ZBI 
Airlines Cross Instrument Ideas Hedge Fund Dinner: Balyasny, Chilton, 
Derchin, Galleon, GSPS, Hunter Global, O’Connor, Pequot, Satellite, Soros 
Non-Deal Roadshows & Field Trips 
ACAI CEO Boston NDR: Boston Co, Fidelity, Highfields, Putnam, Wellington 
AMR New CEO Dallas Headquarters Field Trip: AmEx, Carlson, Fidelity, Lazard, 
Lord Abbett, Primecap, Tudor, Waddell & Reed 
AMR New CFO West Coast NDR: Brandes, Capital, Primecap 
CSX New CFO NY NDR: Jennison, MSIM, PIMCO, Seligman, TIAA/CREF 
GD CEO & LMT CEO designate Washington Headquarters Field Trip: AmEx, 
Bernstein, Citigroup, GE, Janus, JPMorgan, Maverick, Neuberger Berman, 
Principal, SAC, State Street, Wellington 
RTN CEO designate & CFO Boston NDR: Fidelity, Putnam
3.11 Events Drive Relationships 
I launched the Branded UBS CEO Dinner Series on an ad hoc basis. I solicited 
CEO participation either directly or through Investor Relations. Attendees would be 
primarily limited to ~10 sectorized Equity clients with large company holdings or 
large sector investors who could take/increase positions as well as 
~5 Convert/Fixed Income clients to maximize the Dinner Series’ value internally 
A highlight of the UBS CEO Dinner Series was held with DAL where board member 
Gerald Grinstein was making his first appearance to investors as the company's 
new CEO. Feedback from the event included the following email from Sales: "Kenn 
just called to tell me how much he enjoyed the dinner you hosted with DAL this 
week. He was impressed by your insights and is eager to be kept in the loop on 
your thinking. He was gushing really” 
In addition to building Strong client relationships, my Performance review 
acknowledged the CEO Dinner Series as being Innovative in sponsoring events 
and building internal relationships with Converts & Fixed Income
3.12 Change Drives Marketing 
In late April 2003, Railroad CSX named Oscar Munoz CFO. I impressed upon him 
the value non-deal roadshows provide to clients, managements and the sponsor 
firm. Munoz would benefit from exposure to clients who were unfamiliar with him 
due to his Changing industries. Clients would benefit from learning how Munoz's 
understanding of the digital Internet would apply to improving network returns from 
a poorly Performing physical Railroad. UBS would benefit as Corporate Access is 
one of the top three services clients value in paying firms 
Munoz agreed to have UBS conduct his first non-deal roadshow which was 
successfully Executed in early December visiting institutional accounts in New 
York. My relationship with the CFO later allowed me to market Commodity 
Derivatives as CSX began a fuel hedging program due to rising Crude Oil prices 
Beginning in April 2004, CSX reported the first of 16 quarters of yr/yr growth in 
earnings and Revenue combined with improved operational efficiency and safety 
costs. From $15.46 when named CFO, CSX increased >4x to $70.70 in May 2008
3.13 Deals Drive Roadshows 
In late April 2003, KSU announced plans to increase its initial minority stake in 
the privatization of TFM to majority control. However, there were significant 
uncertainties regarding potential leverage/dilution due to the Mexican Government's 
above FMV Put Option to sell its remaining position to KSU. Separate from the Put, 
the Government owed a VAT sales tax refund 
With the stock trading at $11.56 in early August, UBS Analyst Rick Paterson 
upgraded KSU to a Buy with a $14.50 price target based on operational benefits 
and a probability weighted scenario of the remaining financing issues and resulting 
Capital Structure. The base case assumed that KSU/TFM and the Mexican 
Government would offset their obligations, while downside risk of $10 compared to 
potential upside of $18 
Following the upgrade, KSU's CFO committed to doing their first NDR following the 
transaction's quiet period with UBS. The recommendation played out favorably as 
the parties later agreed to offset and KSU traded at $18.08 in December 2004
3.14 Controversy Drives Trading 
In late July, ACAI announced plans to Change its business model from being a 
contract carrier feeding legacy Airlines to being an independent low cost carrier. 
UBS Analyst Robert Ashcroft assumed coverage of ACAI in mid August with a 
Reduce rating due to his opinion that the company's existing assets where ill suited 
for their proposed Strategy. My relationship with the CFO resulted in the CEO 
agreeing to a non-deal roadshow visiting institutional accounts in Boston 
When MESA launched a bid with a 25% premium in early October to acquire ACAI 
and maintain the contract model, Ashcroft reiterated his Reduce rating and 
recommended that investors reverse the spread. Cash Trading captured first day 
volumes following the hostile offer of 50% for the acquirer and 25% for the target. 
When the CEO reiterated his Strategy on the NDR, holders exited the stock while 
the firm Dominated market share until the bid was terminated in late December 
ACAI launched its Strategy in June 2004. However, the controversial call proved 
correct when the carrier filed bankruptcy due to high costs in November 2005
3.15 Conviction Drives Deals 
In mid March with the invasion of Iraq underway and Cash Equity Trading volumes 
~50% of normal, UBS Analyst Sam Buttrick made a high Conviction call on the 
Airlines that they weren't all going bankrupt and to "buy the casket". AMR which 
was seeking labor concessions was his top pick after trading as low as $1.25 on 
March 12 
In late April following the fall of Baghdad, AMR promoted President Gerard Arpey to 
CEO after negotiations faltered ahead of a May 1 deadline. Buttrick stayed with his 
call based on his ongoing discussions with Arpey and his view that the CEO's 
investor focus would lead him to opt for bankruptcy only as the last resort. With a 
revamped proposal accepted by all unions within days, AMR proceeded to rally to 
$7.59 by May 7 
Afterwards, Arpey agreed to host a Headquarters Field Trip as the means to 
reintroduce himself to the investor community in his new role. UBS later acted as 
Lead Manager of AMR's next Secondary Offering
3.16 Client Penetration 
Fidelity Vote 
• Peter Gallagher: 5 votes total from 3 different voters 
- Transports Equity PM/Analyst (Oct ’03): “Great help on the Airlines. Thanks” 
- High Yield Analyst (Aug ’03): “Thanks for the special attention” 
- Transports/Defense Sector Analyst 
• US Airlines Analyst: 11 votes from 3 voters (incl new Transports Nov ’03) 
• US Transports Analyst: 8 votes from 4 voters (incl new Transports Oct ’03) 
• European Airlines Analyst: 2 votes from 1 voter (1st Fidelity Boston votes) 
• Asian Airlines Analyst: 2 votes from 1 voter (1st Fidelity Boston votes) 
• Australian Airlines Analyst: 2 votes from 1 voter (1st Fidelity Boston votes)
3.17 Management Accountability 
Weekly Highlights ending 6/13 
• Made client calls regarding GD’s acquisition of Veridian 
• Contacted clients and Hedge Fund Sales desk following lowered Rail estimates 
• Highlighted Sea/Air/Rail/Truck Data Points and risk of Global trade slowing 
• Highlighted initiation of Finmeccanica with Hedge Fund, Risk Arb & Prop desks 
• Spoke with Risk Arbs regarding GD/VNX, DP/DHL/ABF & KSU/TFM/TMM 
• Finalized Airlines Cross Instrument Ideas Hedge Fund Dinner 
• Marketed with US Airlines Analyst at MLIM in Princeton
3.18 January 2004 Review 
• Excellent knowledge of the industries. Able to leverage this Globally and across the 
Capital Structure 
• Very proactive in new role, especially internally. Built Strong internal relationships 
not only with Equity Analysts, but across many products (Cvts, Fixed Income, etc) 
• Successfully supported Stamford Trading. Received excellent Feedback 
• Working very well with various Global teams. Played an active role in European 
Analyst marketing in the US. Understands our Global mandate 
• Successfully supported Analysts in their Drive to get ranked. Helped 'coach' some 
'up and coming' Analysts 
• Innovative/Creative - Proactive in sponsoring cross-product events (hedge fund 
dinners, field trips, etc). Challenges the status quo, always looking for new and 
Innovative ways to do business 
• Teamplayer - He is unselfish in his pursuit of coordinating and communicating with 
many colleagues around the world. He has been very supportive of the Analysts, 
always working to improve their ranking. He has acted as a mentor and coach for 
some, pushing them to keep Visible
3.19 Recommendation 
Robert Ashcroft, former UBS Airline Equity Analyst 
“I was the Airline Equity Analyst -- Peter was Transportation Sector Sales, in which 
role he was excellent, as attested to not only by the sell-side Analysts he supported 
but also the buy-sider clients. He fully understood my calls and worked hard to 
understand buy-side client requirements and how to marry the two. Several 
prominent buy-siders told me Peter was the Best Salesperson who covered them. 
From my standpoint, Peter made my life significantly easier. He was also 
outstanding at understanding what I should be doing to effectively communicate my 
message and coaching me to do so”
3.20 Positive Feedback 
“Distribute this commentary out of London and include in tomorrow’s Daily” 
UBS Head of European Transportation Research 
“Making progress with [Institutional Investor Best of the Buy Side] Wellington PM” 
UBS US Regional Airline Analyst 
“Client originally said didn’t need Specialist Sales complimented you on DAL call” 
UBS Generalist Sales 
“You are Transportation”, UBS Generalist Sales 
“Thanks for arranging NDR & taking good care of us”, AMR Investor Relations 
“My Best sales guy buy a mile”, Fidelity PM/Analyst 
“Good on communication so give him my kudos”, T Rowe Price PM/Analyst
4. Making Research Actionable 
Lehman Brothers, 2004 - 2005
4.1 Making Research Actionable 
LEHMAN BROTHERS, NEW YORK 
VP & Product Manager, Industrials & Materials Equity Research 2004 - 2005 
• Responsible for management & distribution of Industrials, Materials & Services 
Research across Lehman’s Equity business and into buy side accounts. Present 
daily summary of Key ‘calls’ and breaking news to Sales Traders. Partner with 
Trading to quickly interpret Information for clients 
• Partner with Industrials, Materials & Services Equity Research Analysts - act as a 
sounding board in developing Impact calls; Drive Content creation; participate in 
Investment Policy Committee meetings for initiations & ratings Changes; provide 
Feedback to Analysts; provide Trading color; encourage quick response to events 
Industrials, Materials & Services represented 36% of 2004 US Equity and Equity 
related issuance, including $9.2B in IPO’s and $42B in follow-ons
4.2 Product Management 
Content is King: Trusted Advisor responsible for shaping more Actionable calls 
Foster Idea Generation and Drive Themes within & across sectors that can be 
Expressed across asset classes & product types 
Increase Consistency of high Conviction, Differentiated fundamental Research 
Commercialize Actionable Research, minimize maintenance noise 
Maximize Information Flow between Analysts, Sales, Trading, investors & issuers 
Develop Key franchise stocks with Dominant market shares 
Think Strategically, Act Tactically = Think Globally, Transact Locally 
Risk: Too closely Aligned with Research rather than independent judgement
4.3 Sector Coverage 
As the Industrials & Materials Product Manager, sector coverage included: 
• Aerospace & Defense 
• Airlines 
#3 ranked II Analyst 
#2 ranked II Analyst 
• Autos & Auto Parts 
R/U ranked II Analyst 
• Business Services • Chemicals/Commodity 
#2 ranked II Analyst 
• Chemicals/Specialty 
R/U ranked II Analyst 
• Diversified Industrials • Educational Services 
#2 ranked II Analyst 
• Environmental Services 
#3 ranked II Analyst 
• Homebuilders • Machinery 
#2 ranked II Analyst 
Metals & Mining 
#1 ranked II Analyst 
• Multi-Industry 
#2 ranked II Analyst 
• Paper & Packaging 
#3 ranked II Analyst 
• Small Cap Industrials
4.4 Daily Routine 
Lehman Brothers Before the Bell (“BTB”) 
- Sales Trader ‘talking points’ of 2-3 most Actionable Research calls by sector 
Lehman Industrials & Materials Catalist (“Catalist”) 
- Product Manager commentary 
- Technology solution aggregates bullets from Research notes published overnight 
- Calendar of Data Points, earnings, conferences and proprietary events 
Product Managers speak in Sales Trader Morning Call 
Product Management runs Research Morning Call 
Idea Generation Bloombergs 
Visit Analyst floors regarding Research pipeline
4.5 Research Morning Call 
Convince Sales why they NEED to actively call clients to Transact 
Recognize Sales may not have read your report or remember your prior stance 
Hook Sales: A headline to remember 
Lead with Conclusion: Ground Research with what to do with the stock 
Key Selling Points: ‘3 reasons’ in short, punchy sentences; Context with 
preexisting facts/view; Why call worthy and how Differentiated from consensus 
Be Brief: Don’t let your message get lost in too many details; “Less is More” allows 
Sales to follow up with questions when their interest is peaked
4.6 Event Commentary 
LMT Georgia Field Trip: Aero Facility Tour & F/A-22 Raptor Program Update 
Is there a case to shut the line building the F/A-22 Raptor fighter? 
• Judging from enthusiasm, threats and aircraft’s progress, there might be upside 
- Company Overview 
- Aircraft Operational Requirements 
- Current Contract 
- Investor Concerns 
- Alternatives 
- R&D Funding 
- Potential Enemy Threat Requirements 
- Upcoming Program Milestones/Catalysts 
- Sense of Growing Support for Production Increases
4.7 Trade Idea Performance 
Trading Ideas Performance Review 
Ticker Call Open Price Status Date Last Δ% SPX Last SPX Δ% Over/Under 
BA Long 5/11/05 $61.04 Closed 12/30/05 $70.24 15.1% 1166.22 1248.29 7.0% 8.0% 
CAT Long 5/11/05 $44.83 Closed 12/30/05 $57.77 28.9% 1166.22 1248.29 7.0% 21.8% 
TRW Long 5/11/05 $19.96 Closed 12/30/05 $26.35 32.0% 1166.22 1248.29 7.0% 25.0% 
GM Short 5/11/05 $31.53 Closed 12/30/05 $19.42 38.4% 1166.22 1248.29 7.0% 45.4% 
GM Short 10/6/05 $28.63 Closed 12/30/05 $19.42 32.2% 1196.39 1248.29 4.3% 36.5% 
BA Long 9/21/05 $63.45 Closed 12/30/05 $70.24 10.7% 1221.34 1248.29 2.2% 8.5% 
UTX Long 10/19/05 $49.95 Closed 12/30/05 $55.91 11.9% 1178.14 1248.29 6.0% 6.0% 
UTX Long 10/27/05 $50.90 Closed 12/30/05 $55.91 9.8% 1191.38 1248.29 4.8% 5.1% 
BA Long 10/27/05 $65.10 Closed 12/30/05 $70.24 7.9% 1191.38 1248.29 4.8% 3.1% 
LMT Short 10/27/05 $60.07 Closed 12/30/05 $63.63 (5.9%) 1191.38 1248.29 4.8% (1.1%) 
CD Short 10/24/05 $20.09 Closed 12/30/05 $17.25 14.1% 1179.59 1248.29 5.8% 20.0% 
PCAR Short 10/4/05 $68.34 Closed 12/30/05 $69.23 (1.3%) 1226.7 1248.29 1.8% 0.5% 
ARM Short 11/15/05 $17.28 Closed 12/30/05 $14.39 16.7% 1233.76 1248.29 1.2% 17.9% 
AMR Long 10/20/05 $12.40 Closed 12/30/05 $22.23 79.3% 1195.76 1248.29 4.4% 74.9% 
LUV Short 10/20/05 $15.58 Closed 12/30/05 $16.43 (5.5%) 1195.76 1248.29 4.4% (1.1%) 
PNR Short 10/25/05 $36.26 Closed 12/30/05 $34.52 4.8% 1199.38 1248.29 4.1% 8.9% 
BOW Short 10/4/05 $28.15 Closed 12/30/05 $30.72 (9.1%) 1226.7 1248.29 1.8% (7.4%) 
SBL Long 10/28/05 $8.20 Closed 12/30/05 $12.82 56.3% 1178.9 1248.29 5.9% 50.5% 
BXC Short 10/28/05 $12.10 Closed 12/30/05 $11.25 7.0% 1178.9 1248.29 5.9% 12.9%
4.8 Performance Review 
Peter has done a very good job at developing several Themes in conjunction with 
his sector Analysts 
Peter does an exceptional job Expressing himself verbally in the 7:05AM Sales 
Trader meeting 
Feedback on the GM Equity/Debt/Convert coordination was very Strong across 
the organization 
His thoughts are well organized and well written 
Peter has developed additional product industry knowledge by doing joint marketing 
with senior Analysts and senior management teams 
Global cross border Content has been managed effectively
5. Monetizing Content 
Barclays Capital / Lehman Brothers, 2006 - 2008
5.1 Monetizing Content 
BARCLAYS CAPITAL / LEHMAN BROTHERS, NEW YORK 
VP & Content Manager, Equity Trading Desk Analyst, 2006 - 2008 
• Manage market Driven morning Sales Trader meeting, seeking to generate 
Content Complementary to published Research based on breaking news and 
position Trader insights Expressed through Cash and non-Cash Equity products 
• Review Content for Prop opportunities, monitor Risk positions and track 
Performance as well as managing Thematic Investing process, evaluating Best 
Execution, recommending Trades and monitoring the FID JV portfolio 
• The success of Lehman's Desk Analytics model increased Commissions 
+8% ($50MM annualized), reduced Facilitation Costs from 30% to 15% 
($90MM annualized) and doubled Prop Revenues on the US Cash Trading desk 
($80MM annualized)
5.2 Desk Based Analytics 
Going to Market Together 
Content Driven Revenue model with greater mind/market share & Commissions 
Lowers Facilitation Costs through enhanced Risk Taking 
Monetizes Idea Generation through customer Trades & Prop positions 
Seeks Origination opportunities through Block Trades, Reverse Inquiries, 
Secondary Offerings and New Issuance 
“Star Alignment”: Shared Research and Trading high Conviction 
Risk: Overly focused on Trading P&L rather than selling ideas; Who you sit with is 
how you are Aligned and how you are compensated
5.3 Idea Generation 
A good Analyst has a top down approach that focuses on major fundamental 
Themes, identifies what's incremental to their thesis then selects outlier stocks that 
haven't moved yet ahead of specific Catalysts. This includes seeing Laterals 
across sub-sectors. Analysts also gain Conviction from sentiment, Flows and 
technicals 
While having a Strategic framework, a good Analyst is also willing to act Tactically 
in Changing his pecking order of top recommendations based on price 
movements, to Change ratings when a price target has been achieved and 
fundamentals are Unchanged and to move on when circumstances Change 
Underlying this top down approach is an Analyst's ability to generate a better 
Revenue forecast than consensus on a sector/company basis, as this involves the 
most guesswork by the sell side whereas costs are relatively predictable. An ability 
to add Alpha can also be enhanced by understanding what Options are pricing in 
ahead of events in order to the determine the best way to Express an idea
5.4 Trading Morning Call 
Flows have Themes, Beget more Flows 
Thresholds: High Conviction ideas, Block names, high volumes/market shares 
Axes/Flows: Focus on Naturals where they are axed and how they are set up; 
Why they are involved and what’s Driving the stock 
Themes/Differentiated Data Points: 1 or 2 Thematic reasons regarding a stock/ 
sector; Data Points that Impact a Global sector value chain; levels where Trading 
would provide Liquidity and Laterals which haven’t reacted 
Ahead of the Market: Proactive so clients can position ahead of Catalysts rather 
than reporting yesterday’s event Driven trade 
Broadened Sources: In addition to Research Driven Cash Equity Strategies, 
include Vol, Converts, Programs, Fixed Income as alternative ways to Express
5.5 JV Portfolio Performance 
LBO Candidates Thematic Investment JV Portfolio Performance 
Ticker Sector Call Open Basis Price Δ% Floor Risk Ceiling Return SPX Δ vs. SPX Comments Shares Cost P&L 
ABC Industrial Long 3/14/07 $29.78 $36.99 24.2% $27.00 -27.0% $40.00 8.1% 11.3% 12.9% Adding on Correction 150,000 $4,467,000 $1,081,500.00 
DEF TMT Long 3/15/07 $43.40 $49.70 14.5% $38.00 -23.5% $50.00 0.6% 10.6% 3.9% Scaling Out on Spin 95,000 $4,123,000 $598,500.00 
GHI Financial Long 4/10/07 $27.95 $30.25 8.2% $26.00 -14.0% $36.00 19.0% 6.2% 2.0% Built on Pullback 450,000 $12,577,500 $1,035,000.00 
JKL TMT Long 2/28/07 $5.24 $5.59 6.7% $5.00 -10.6% $8.00 43.1% 9.7% -3.0% Lower Cost on Fall 2,375,000 $12,445,000 $831,250.00 
MNO TMT Long 3/28/07 $36.29 $38.36 5.7% $33.25 -13.3% $42.50 10.8% 7.4% -1.7% Adding on Pullback 284,380 $10,320,150 $588,666.60 
PQR Industrial Long 5/3/07 $48.46 $50.05 3.3% $45.00 -10.1% $60.00 19.9% 2.5% 0.8% Built on EPS Decline 250,000 $12,115,000 $397,500.00 
STU Retail Long 5/10/07 $46.10 $47.58 3.2% $40.00 -15.9% $52.00 9.3% 1.4% 1.8% Profit Taking in CDS 100,000 $4,610,000 $148,000.00 
VWX Financial Long 2/5/07 $22.10 $22.45 1.6% $20.00 -10.9% $27.75 23.6% 5.9% -4.3% Lower Cost on Fall 805,000 $17,790,500 $281,750.00 
YZA Industrial Long 1/25/07 $33.14 $33.63 1.5% $30.00 -10.8% $40.00 18.9% 6.5% -5.0% Built on EPS Decline 375,000 $12,427,500 $183,750.00 
BCD Retail Long 5/25/07 $31.97 $32.10 0.4% $30.50 -5.0% $40.00 24.6% 1.8% -1.4% Adding before BTS 250,000 $7,992,500 $32,500.00 
EFG TMT Long 2/13/07 $15.70 $15.57 -0.8% $14.00 -10.1% $25.00 60.6% 7.0% -7.8% Lowered Basis 800,000 $12,560,000 ($104,000.00) 
HIJ Retail Long 3/12/07 $33.42 $31.96 -4.4% $29.00 -9.3% $38.00 18.9% 9.4% -13.8% Adding on Correction 350,000 $11,697,000 ($511,000.00) 
$123,125,150 $4,563,416.60 
Ticker Sector Maturity Open Basis Price Δ% FV + / - FV Horizon Return CDX.IG7 Δ vs. IG7 Comments Call Notional MTM 
ABC Retail 7 yr 2/12/07 94 bps 89 bps -5.3% 81 bps 8 bps 203 bps 128.1% 3 bps -7 bps >FV, Consider Equity Long $40,000,000 -$116,000.00 
DEF Retail 5 yr 1/29/07 24 bps 13 bps -46.4% 203 bps 1,461.5% 2 bps -13 bps Consider Steepener Long $55,000,000 -$266,062.50 
DEF Retail 7 yr 1/19/07 38 bps 20 bps -46.7% 39 bps -19 bps 203 bps 915.0% 1 bps -20 bps Consider Steepener Long $15,000,000 -$152,250.00 
DEF Retail 10 yr 1/29/07 47 bps 31 bps -33.3% 203 bps 554.8% 2 bps -18 bps Consider Steepener Long $13,000,000 -$151,125.00 
GHI Retail 10 yr 1/24/07 39 bps 41 bps 5.1% 36 bps 5 bps 203 bps 395.1% 2 bps 0 bps Consider Scale Out Long $50,000,000 $93,750.00 
JKL Health 10 yr 2/6/07 76 bps 72 bps -5.0% 56 bps 16 bps 203 bps 181.9% 3 bps -6 bps Maintain CDS Long $50,000,000 -$84,375.00 
MNO Retail 7 yr 2/8/07 52 bps 62 bps 19.2% 50 bps 12 bps 203 bps 227.4% 4 bps 8 bps Profit Taking in CDS Long $25,000,000 $145,000.00 
PQR Industrial 7 yr 1/31/07 82 bps 58 bps -29.5% 68 bps -10 bps 203 bps 250.0% 2 bps -26 bps Consider Steepener Long $40,000,000 -$533,600.00 
PQR Industrial 10 yr 2/5/07 105 bps 82 bps -21.9% 203 bps 147.6% 3 bps -25 bps Consider Steepener Long $10,000,000 -$172,500.00 
STU Retail 7 yr 2/5/07 83 bps 66 bps -20.0% 66 bps 0 bps 203 bps 207.6% 3 bps -19 bps Consider Exit on B/B Long $50,000,000 -$442,250.00 
$348,000,000 -$1,679,412.50
5.6 Performance Review 
You have taken both the Content captain and idea capture roles to a new and great 
level for the Trading and Desk Analyst teams 
Morning meeting Content has improved dramatically including topical speakers 
from off the floor. Continue to follow your gut on the structure 
You have owned the ideas, improved Execution and even raised the P&L Impact 
through better structuring 
Your role in organizing, filtering ideas and combing two organizations (FID and EQ) 
for ideas has been positively noted by members of FID management
Conclusion 
Themes 
Conviction, Conviction, Conviction! 
Quality, Innovation, Branding 
Dissemination, Alignment, Feedback
Appendix 
Professional, Educational & Personal Background
A.1 Professional Background 
Mr. Gallagher has an extensive Investment Banking career servicing both 
Corporate & Government entities including Global experience providing Equity 
Research & Offerings, Privatization Advisory, Debt Raising and Structured 
Products. He has been responsible for 1) making recommendations to institutional 
investors, 2) marketing Global Financial Services including Capital Markets, Risk 
Management & Credit Products and 3) structuring Corporate Finance solutions by 
combining industry expertise with geographic client coverage & product capabilities 
As an Equity Analyst, Mr. Gallagher’s insights & client service were recognized in 
Research votes by firms as diverse as Fidelity and Tiger Management. As a 
Corporate Finance Officer, he provided risk/return analysis for new transactions and 
negotiated Credit Facilities, Structured Financings and Derivative transactions. Mr. 
Gallagher also supervised junior staff and sought to identify potentially deteriorating 
situations in order to reduce holdings or improve collateral 
His activities have involved advising government entities or their applicants 
including the Republic of France, the Government of Sri Lanka, The Export-Import 
Bank of the United States and regulators from the Federal Reserve
A.2 Equity Research 
U.S. BANCORP PIPER JAFFRAY, NEW YORK 
Research Analyst, IT Services Technology Equity Research, 2000 - 2001 
• Forecast slowing IT spending as consulting engagement sales cycle lengthened 
• Developed long term IT Services valuation framework 
LAZARD FRERES & CO. LLC, NEW YORK 
Vice President & Research Analyst, Airline Equity Research, 1998 - 1999 
• Initiated coverage of domestic growth Airlines (“LCC’s”) in Fall 1998 
• Provided analysis of pilot contracts for Air France Advisory prior to 1999 IPO 
• Provided analytical support for #1 Institutional Investor Distressed Debt team 
PAINEWEBBER INCORPORATED, NEW YORK 
Associate Analyst, Airline Equity Research, 1996 - 1998 
• Associate Analyst to #1 Institutional Investor Airline Equity Research Analyst 
• Published notes, maintained earnings models and updated statistical databases 
• Conducted due diligence of China Southern Airlines prior to 1997 IPO
A.3 Corporate Finance 
THE CHASE MANHATTAN BANK, NEW YORK 
Associate, Global Aerospace Group/Global Transportation Group, 1992 - 1996 
• Corporate Finance Officer with Airline & Aerospace/Defense client relationships 
• Structured, negotiated, and documented Privatization Advisory, Aircraft Finance & 
Derivative transactions 
• Advised Air Lanka’s privatization, Mexican industrialist’s CAL Ch 11 investment 
• Financed aircraft for VARIG Brazil, Royal Air Maroc and Cathay Pacific 
• Restructured USAir credit in exchange for collateral after 1991 Gulf War 
Associate, US Corporate Markets, 1987 - 1991 
• Previously as a generalist, coverage included Airlines & Shipping, Real Estate & 
REITS, Retail, Home Builders & Building Products, Financials, Pharmaceuticals, 
Technology & Telecommunications and HLT’s/LBO’s 
• Completed credit training program, prepared new credit approvals and supervised 
annual reviews of existing loans
A.4 Equity Recommendations 
Reno Air 
Mr. Gallagher initiated coverage of Reno Air with a Speculative Buy 
recommendation just prior to the company’s acquisition by American Airlines. Mr. 
Gallagher had also been quoted in BusinessWeek and his firm named a share 
buyback participant
A.5 Advisory 
Republic of France/Air France 
Advisor to the Republic of France for the privatization of Air France and Underwriter 
of Air France’s IPO. Mr. Gallagher provided analysis of U.S. Airline concessionary 
contracts as a benchmark for seeking labor cost savings during a pilot strike prior to 
Air France’s partial privatization. Mr. Gallagher recommended methods of capital 
markets distribution and marketed the shares to investors 
Government of Sri Lanka/Air Lanka 
Advisor to the Government of Sri Lanka’s Public Enterprise Reform Commission to 
privatize the national carrier Air Lanka in the midst of an ongoing religious/ethnic 
civil war. Mr. Gallagher prepared the Technical Proposal and negotiated the 
Contract of assignment milestones & associated fee payments 
Continental Airlines/Houston Air 
Advisor to Houston Air’s bid for Continental during bankruptcy. Mr. Gallagher 
conducted due diligence and provided industry expertise to the M&A deal team
A.6 Ex-Im Bank 
VARIG Brazil 
As Arranger, underwrote Ex-Im Bank guaranteed notes to finance a VARIG Brazil 
McDonnell Douglas MD-11 aircraft. The transaction utilized a trust structure through 
which the loan notes were securitized and sold into the public capital markets to 
institutional investors. Mr. Gallagher’s analysis of VARIG’s credit risks led to 
obtaining credit enhancement from the export manufacturers McDonnell Douglas & 
General Electric in the form of a subordinated loan tranche to assure that the 
purchase obtained Ex-Im Bank’s guarantee commitment. The manufacturers’ 
subordinated notes were later sold to international banks 
Royal Air Maroc 
As Trustee, arranged the private placement of Ex-Im Bank guaranteed notes to 
finance two Royal Air Maroc Boeing 737-400 aircraft. Mr. Gallagher negotiated the 
mandate letter, term sheet & fee structure and proposed Ex-Im Bank guaranteed 
alternatives when the transaction was at risk of failing to close
A.7 Aircraft Finance 
Cathay Pacific Airways/Wilmington Trust as Trustee 
As Agent and Underwriter, provided financing for a U.S. Ownership Foreign Sales 
Corporation (FSC) lease financing of a Cathay Pacific Airways Boeing 747-400 
aircraft. The borrower was a special purpose grantor trust whose principal asset 
consisted of the stock of a foreign sales corporation (FSC lessor) which was 
pledged to the lenders as security for the loan. The FSC lessor invested the loan 
proceeds by purchasing the aircraft. The aircraft was leased to a special purpose 
Bermuda trust and subleased to Cathay Pacific. Mr. Gallagher conducted due 
diligence, prepared credit approvals & negotiated documentation and marketed the 
loan to international banks
A.8 Structured Products 
Cathay Pacific Airways 
Concurrent with the FSC financing, lenders entered into an interest rate swap to 
pay Cathay Pacific fixed payments and receive Libor based floating payments. Mr. 
Gallagher analyzed credit, cross default, intercreditor & indemnification risks / 
mitigants, prepared credit approvals and negotiated documentation 
HK Telecom 
Chase participated in the sale and leaseback of an aircraft portfolio that resulted in 
the acceleration of foreign source income and the utilization of associated tax 
credits. Mr. Gallagher provided industry expertise to accounting & tax deal team 
members, conducted due diligence on the structure & related cash flows and 
participated in preparing the transaction approval memo 
Interest Rate & Fuel Price Hybrid Hedging Strategies 
Mr. Gallagher marketed Strategies to lower costs up to 30% through the correlation 
benefits of hedging aggregate exposures
A.9 Credit 
Delta Air Lines 
As a Lead Bank, provided a commitment for a bank letter of credit after assessing 
that the risk profile would remain Unchanged under an existing credit agreement. 
The commitment was required to credit enhance outstanding ESOP notes 
guaranteed by Delta pursuant to a trust indenture upon Moody's action 
downgrading the credit rating of Delta's long-term senior unsecured debt. Mr. 
Gallagher evaluated intercreditor risks and negotiated the commitment letter, term 
sheet & credit agreement amendment for a $1 million fee 
USAir 
As Agent, advised management of the necessity to provide security for its revolving 
credit in order to gain covenant relief & financing flexibility in the aftermath of the 
1991 Gulf War. Mr. Gallagher modeled the financial covenants, evaluated collateral 
values & indemnification risks, negotiated the amendment & fleet mortgage and 
successfully sought the approval of a majority of bank participants for transaction 
fees totaling $1.2 million
A.10 Risk Management 
USAir / Shared National Credit Program 
As Agent, Mr. Gallagher met with Federal Reserve Bank examiners to assess 
USAir’s creditworthiness, probability of default, collateral as a secondary means of 
repayment and the risk of loss during the annual review of syndicated loans
A.11 Academic Background 
BOSTON COLLEGE, CHESTNUT HILL 
Bachelor of Arts Degrees in Economics & History, 1983 - 1987 
- Gasson Scholar: The 30 most distinguished members of Freshman class 
- Ignatian Scholar: Cited for Academic Excellence 
- Educational Policy Committee: One of 4 Student Representatives 
- University Relations Office: Administrative Assistant writing fundraising speeches 
REGIS HIGH SCHOOL, NEW YORK 
Jesuit high school which all students attend on full scholarship, 1979 - 1983 
Chase Manhattan Bank Corporate Credit Training 
Four month program of Financial Risk Analysis & Cash Flow Lending, 1987 - 1988 
Boeing Airplane Evaluation Seminar, July 1993 
Series 24, 7 & 63, passed Level II CFA
A.12 Personal Background 
Matrimony, 1993 
- Barbara (nee Bucher) 
- William born ‘98, Mary Anne born ’01 
Citizenship 
- US by Birth 
- EU via Marriage 
Volunteering 
- The Leukemia & Lymphoma Society Westchester/Hudson Valley Chapter 
Larchmont Shore Club, Member 
Tennis, Biking, Skiing
Contact Information 
Peter Gallagher 
(914) 833-1427 
(914) 391-0498 Cell 
gallagher.peter@verizon.net 
AOL IM: TopGunGallagher

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Peter gallagher ubs pitchbook

  • 1. Transport and Investor Highlights Peter Gallagher
  • 2. Table of Contents Introduction Corporate Communications & Journalism • 1. Corporate Messaging: Morgan Stanley, 2011 - 2012 • 2. Generating Content: Dow Jones, 2010 - 2011 Research, Sales & Trading • 3. Commercializing Research: UBS Investment Bank, 2003 - 2004 • 4. Making Research Actionable: Lehman Brothers, 2004 - 2005 • 5. Monetizing Content: Barclays Capital / Lehman Brothers, 2006 - 2008 Conclusion A. Appendix: Professional, Educational & Personal Background Contact Information
  • 3. Introduction Objective & Core Competencies What do Investors Want? What Research can Offer
  • 4. Objective & Core Competencies I am pursuing opportunities in Investor Relations My greatest Strengths are being a good listener who can tease out high Conviction ideas on my own or with others due to my Analyst training and communicate them effectively My skill sets include generating Thematic Content and leveraging dissemination into Multi-Product outcomes Having been at the nexus of both Corporate Communications & Journalism as well as Research, Sales & Trading, I have well developed abilities which I can bring to bear on the Communications and Investment processes
  • 5. What do Investors Want? Analysts must be willing to develop highly controversial, non-consensus positions on industries and stocks - and be right Help portfolio managers Outperform: A couple of great ideas a year will put an Analyst far ahead of peers Anticipating Change is worth a lot. Analyzing Change is worth much less Have enthusiasm and communicate that excitement to clients Being honest and admitting mistakes early increases credibility Cover exciting smaller cap companies Source: Morgan Stanley Equity Strategist Byron Wien, 4/26/93
  • 6. What Research can Offer Good companies can be bad stocks and bad companies can be good stocks Analysts are valuable when helping determine the attractiveness of a stock by providing insight about future reality and the market’s likely reaction Analysts become indispensable because they provide the most insight, not because their stock picks are always right or their estimates are always perfect Analysts who provide the most insightful and most proactive Research to institutional clients are the most valuable to issuers looking to raise Capital Source: Piper Jaffray Director of Research Tom Schreier, 2000
  • 8. 1. Corporate Messaging Morgan Stanley, 2011 - 2012
  • 9. 1.1 Corporate Messaging MORGAN STANLEY, NEW YORK Executive Director & Corporate Communications Financial Writer, 2011 - 2012 • Financial Writer of executive communications including speeches, talking points, internal memos, earnings releases, annual letter to shareholders and proxy materials • Also participated in earnings due diligence, draft Volcker Rule response, corporate Twitter launch, Firm values refresh • Series 24 Registered Principal compliance officer for communications with the public by Corporate Communications, Philanthropy and Global Sustainable Finance
  • 10. 1.2 Writer Best Practices Clarity, written simply in plain English, at times highly personalized for executives Proficient: Ability to grasp complex financial issues and translate into a narrative Seasoned: Articulate in working one on one with members of senior management Collaborative: Collegial in working with IR on time sensitive or longer lead items Consistent: Corporate voice and messaging in terms of content, style and format Manage: Move projects forward in a complex environment Address potential issues or concerns of multiple stakeholders
  • 11. 1.3 Earnings Releases Morgan Stanley Reports Third Quarter 2011 • http://www.morganstanley.com/about/ir/shareholder/3q2011.pdf
  • 12. 1.4 Corporate Actions Morgan Stanley Reaches Comprehensive Settlement with MBIA • http://www.morganstanley.com/about/press/articles/de933308-080f-47af-b939- 4e9cba3832b9.html
  • 13. 1.5 Annual Shareholder Letter 2012 Annual Letter To Shareholders • http://www.morganstanley.com/2012ams/Letter-Shareholders.pdf
  • 14. 1.6 Proxy CD&A 2012 Proxy Statement Compensation Discussion and Analysis • http://www.morganstanley.com/2012ams/303252_018.htm#tx303252_28
  • 15. 2. Generating Content Dow Jones, 2010 - 2011
  • 16. 2.1 Generating Content DOW JONES & COMPANY, NEW YORK Columnist / Dow Jones Investment Banker, 2010 - 2011 • Columnist primarily covering the TMT and Consumer/Retail sectors for a premium subscription service generating sophisticated financial and strategic commentary for an audience of investment bankers • Writing insightful, forward-looking columns and hard-hitting, in-depth analyses that are often accompanied by interactive spreadsheets covering topics such as M&A, capital raising, regulatory changes, venture capital and private equity • Coordinated production of the 2011 Deal Predictions representing the editorial team’s best ideas about which deals could shape or shake up the markets in 2011 and participated in both a virtual press conference and a webinar • Hewlett-Packard article generated the 1st client subscription for djibanker.com
  • 17. 2.2 Columnist Idea Generation Product: A premium subscription service that leverages news and data with in-depth opinion and analysis Audience: Investment Bankers, Management Consultants Commentary: Exclusive analysis which is independent and forward-thinking Distribution: Proprietary portals, FactSet, djibanker.com, mobile, Twitter Recognition: Best Online Professional Financial Information Service at the Software and Information Industry Association’s 2010 Codie Awards
  • 18. 2.3 Column Best Practices Columnist, not a Reporter Entertaining, memorable The Lead: Opinion of opportunities and pitfalls, without numbers Nut Graf: Executive summary that sets the scene Arguments: Compelling commentary written with “swagger” Valuation: Comparable transactions, trading laterals Content: PowerPoints, spreadsheets, PDFs, videos and graphics Avoid unactionable think pieces
  • 19. 2.4 Valuation Spreadsheets Opodo Could Make A Good Fit ─ At The Right Price
  • 20. 2.5 Annotated Filings How High Will Spirit Fly? http://sec.gov/Archives/edgar/data/1498710/000119312510212371/ds1.htm
  • 21. 2.6 CEO Interviews Why Tupperware Is Buyback-Prone And M&A-Shy - March 29, 2011 http://online.wsj.com/video/why-tupperware-is-buybackprone-and-mashy/ 20802514-CC67-4846-9E42-15D7B1C81FEC.html
  • 22. 2.7 A View on GOOG Antitrust We Said: November 10, 2010 - Google Opponents Should Put Up Or Shut Up http://www.google.com/press/ita/saying.html “A competitive threat is not the same thing as an antitrust violation… It is difficult to make out FairSearch’s precise antitrust arguments. There are alternatives to ITA’s software: both the GDSs but also upstarts such as the U.K.’s Everbread Ltd., which has relationships with 60 low-cost carriers, and Vayant Travel Technologies LLC of New York. It isn’t clear, therefore, that competition would be reduced even if Googled didn’t honor ITA’s contracts with other travel companies.” - Peter Gallagher What Happened: April 8, 2011 - ITA Software acquisition cleared for takeoff http://googleblog.blogspot.com/2011/04/ita-software-acquisition-cleared-for.html “We're excited that the U.S. Department of Justice today approved our acquisition.”
  • 23. 3. Commercializing Research UBS Investment Bank, 2003 - 2004
  • 24. 3.1 Commercializing Research UBS INVESTMENT BANK, STAMFORD Director & Transportation / Aerospace Defense Equity Sales, 2003 - 2004 • Stamford Trading floor based specialized Research Salesperson / Desk Analyst providing high Impact Research calls & Trading opportunities of Industrials stocks to 25 of the firm's top institutional clients with sectorized responsibilities • Marketing Differentiated Research platform with geographically distributed Analysts, Breadth of coverage and Global representation by working with Global Airlines, Transport and Aerospace & Defense Equity Analysts • Maximizing the intraday Flow between Analysts, Trading and clients while protecting against Facilitation Costs; Leveraging Research into Convertibles and Fixed Income to derive relative value across the Capital Structure • #1 Block Trading volume of Airline stocks in 1Q04 with a 9% market share
  • 25. 3.2 Specialist Sales Staying on Message Partners: A premium service that leverages geographically distributed Analysts as a Complementary overlay with Sales Depth: Provides industry insights to company specific Research calls and maintains an ongoing dialogue as Themes unfold Idea Generation: Draw upon Cash Equities, Derivatives, Converts, Fixed Income Transactional: Corporate Access to maximize Capital raising for issuers and Performance opportunities for investors Feedback: Timely, Consistent Feedback from non-deal roadshows, conferences Risk: Idea Generation that loses money for the firm through Facilitation Costs
  • 26. 3.3 Client Coverage A Complementary overlay to Generalist Equity Sales, client coverage included: • Andor • Alliance Capital • AmEx • Balyasny • Citigroup • DeAM • Fidelity • Galleon • GIC • GSAM • ING • Jennison • Lazard • Lord Abbett • Maverick • MLIM • MSIM • Pequot • Putnam • SAC • T Rowe Price • TIAA/CREF • Wellington • ZBI
  • 27. 3.4 Analyst Marketing US Transport & Aerospace / Defense Analyst Marketing NY: Andor, Balyasny, Chilton, Citigroup, DeAM, Galleon, GIC, GSAM, Jennison, JPMorgan, Maverick, MSIM, Pequot, SAC, Schroders, TCW, TIAA/CREF, ZBI Boston: AmEx, Babson, Brookside, Columbia, DeAM, Evergreen, Fidelity, John Hancock, MFS, Pioneer, Putnam, State Street, Tudor, Wellington, Westfield Atlantic: AmEx, Gartmore, Lord Abbett, MLIM, State of New Jersey, Sun America, T Rowe Price, Wellington London: ABN AMRO, DeAM, MLIM, O’Connor, Sarasin European Transport & Aerospace / Defense Analyst Marketing NY: Andor, Balyasny, Brown Brothers, GIC, Jennison, Mackay Shields, MSIM, SAC, Sierra Global, TIAA/CREF, Trident, ZBI Boston: Boston Co, Fidelity, Putnam Atlantic: Franklin, MLIM, T Rowe Price, Wellington
  • 28. 3.5 Morning Call Best Practices It’s a Sales pitch, not a speech Attention spans are short Preparation: Use a bullet point outline for Key selling points Practice: Speak out loud, so you don’t end up reading Express Conviction: Use your voice and body language to convey confidence in your recommendation; Speak slowly, enunciate and project your voice Don’t give Sales a reason not to make your call: Minimize maintenance material to Sales, reiterating Research to Sales Traders; Avoid unfocused, lengthy Content providers
  • 29. 3.6 Sales Commentary Recommendation Changes August 2003: All Aboard KSU Upgrade! - Operations - Transaction - Remaining Financing Issues - Valuation - Timing Global Laterals January 2004: Buy Long Haul, Sell Discount - and an Exception to the Rule - Ryanair Profit Warning / JBLU Earnings Preview - Buy Long Haul: US / Europe / Asia - Sell Discounters: US / Asia - An Exception to Every Rule: Europe / easyJet
  • 30. 3.7 Cross Product Dinner Ideas Airlines Cross Instrument Ideas Hedge Fund Dinner • Geared toward clients with a fundamental Equity role who were: long Airlines at a low cost basis, feared they had missed the move off the bottom looking for alternative ways to get long exposure and/or going back to shorting the group • Airline Analyst: Equity Fundamentals: Bankruptcies for this cycle are behind us • Head of Equity Derivatives: Best Idea AMR Stock Replacement: Sell stock and buy 1 x 2 Call Spread - Lock in gains while maintaining long exposure through the Call Spread position • Head of Credit Derivatives: Best Idea Buy Boeing Capital Protection / Sell Boeing Corp Protection - Capital will Underperform due to leases, more Liquid than Airline credits
  • 31. 3.8 Equity Origination West Japan Railway $2.3B Secondary Joint Global Coordinator & Book Runner - International Tranche 20x oversubscribed - Client received 100% of initial order, 2nd largest allocation - “Thanks again for JRWest” GOL Linhas Aéreas - CFO Stamford Trading Floor Visit - Specialist Sales IPO Pitch Letter XJT $137MM Convertible Underwriter - Deal Team Captain PACR $145MM Secondary Underwriter - Deal Team Captain
  • 32. 3.9 Research & Events I identified ways to leverage Research & events to Capitalize on Change, establish myself, Differentiate our platform and Drive relationships & Revenue • Originated Branded CEO Dinner Series with JBLU, DAL, NWAC, CAL, LUV; Arranged and/or Executed Corporate Access with AMR, ACAI, EZJ, UPS, CSX, UNP, RTN, LMT, GD, JOYG • Arranged cross instrument dinner with Airline & Aero Analysts and Equity Derivatives, Converts & Credit Default • Arranged Trader dinner with Airline Analyst, Block Traders & Equity Derivatives and buyside Analysts & Traders; Executed cross sector dinner with Airline, Rail & Auto Analysts and buyside Analysts • Supported Aircraft & Transport Conferences, China Transport Supply Chain & NBAA BizJet Field Trips
  • 33. 3.10 Events & Clients Dinners UBS Delta CEO Dinner Series: Andor, CSAM HY, Duquesne HY, Equinox, GLG, GSPS, Mackay Shields HY, Principaled, T Rowe Price, UBS Prop, Wellington, ZBI Airlines Cross Instrument Ideas Hedge Fund Dinner: Balyasny, Chilton, Derchin, Galleon, GSPS, Hunter Global, O’Connor, Pequot, Satellite, Soros Non-Deal Roadshows & Field Trips ACAI CEO Boston NDR: Boston Co, Fidelity, Highfields, Putnam, Wellington AMR New CEO Dallas Headquarters Field Trip: AmEx, Carlson, Fidelity, Lazard, Lord Abbett, Primecap, Tudor, Waddell & Reed AMR New CFO West Coast NDR: Brandes, Capital, Primecap CSX New CFO NY NDR: Jennison, MSIM, PIMCO, Seligman, TIAA/CREF GD CEO & LMT CEO designate Washington Headquarters Field Trip: AmEx, Bernstein, Citigroup, GE, Janus, JPMorgan, Maverick, Neuberger Berman, Principal, SAC, State Street, Wellington RTN CEO designate & CFO Boston NDR: Fidelity, Putnam
  • 34. 3.11 Events Drive Relationships I launched the Branded UBS CEO Dinner Series on an ad hoc basis. I solicited CEO participation either directly or through Investor Relations. Attendees would be primarily limited to ~10 sectorized Equity clients with large company holdings or large sector investors who could take/increase positions as well as ~5 Convert/Fixed Income clients to maximize the Dinner Series’ value internally A highlight of the UBS CEO Dinner Series was held with DAL where board member Gerald Grinstein was making his first appearance to investors as the company's new CEO. Feedback from the event included the following email from Sales: "Kenn just called to tell me how much he enjoyed the dinner you hosted with DAL this week. He was impressed by your insights and is eager to be kept in the loop on your thinking. He was gushing really” In addition to building Strong client relationships, my Performance review acknowledged the CEO Dinner Series as being Innovative in sponsoring events and building internal relationships with Converts & Fixed Income
  • 35. 3.12 Change Drives Marketing In late April 2003, Railroad CSX named Oscar Munoz CFO. I impressed upon him the value non-deal roadshows provide to clients, managements and the sponsor firm. Munoz would benefit from exposure to clients who were unfamiliar with him due to his Changing industries. Clients would benefit from learning how Munoz's understanding of the digital Internet would apply to improving network returns from a poorly Performing physical Railroad. UBS would benefit as Corporate Access is one of the top three services clients value in paying firms Munoz agreed to have UBS conduct his first non-deal roadshow which was successfully Executed in early December visiting institutional accounts in New York. My relationship with the CFO later allowed me to market Commodity Derivatives as CSX began a fuel hedging program due to rising Crude Oil prices Beginning in April 2004, CSX reported the first of 16 quarters of yr/yr growth in earnings and Revenue combined with improved operational efficiency and safety costs. From $15.46 when named CFO, CSX increased >4x to $70.70 in May 2008
  • 36. 3.13 Deals Drive Roadshows In late April 2003, KSU announced plans to increase its initial minority stake in the privatization of TFM to majority control. However, there were significant uncertainties regarding potential leverage/dilution due to the Mexican Government's above FMV Put Option to sell its remaining position to KSU. Separate from the Put, the Government owed a VAT sales tax refund With the stock trading at $11.56 in early August, UBS Analyst Rick Paterson upgraded KSU to a Buy with a $14.50 price target based on operational benefits and a probability weighted scenario of the remaining financing issues and resulting Capital Structure. The base case assumed that KSU/TFM and the Mexican Government would offset their obligations, while downside risk of $10 compared to potential upside of $18 Following the upgrade, KSU's CFO committed to doing their first NDR following the transaction's quiet period with UBS. The recommendation played out favorably as the parties later agreed to offset and KSU traded at $18.08 in December 2004
  • 37. 3.14 Controversy Drives Trading In late July, ACAI announced plans to Change its business model from being a contract carrier feeding legacy Airlines to being an independent low cost carrier. UBS Analyst Robert Ashcroft assumed coverage of ACAI in mid August with a Reduce rating due to his opinion that the company's existing assets where ill suited for their proposed Strategy. My relationship with the CFO resulted in the CEO agreeing to a non-deal roadshow visiting institutional accounts in Boston When MESA launched a bid with a 25% premium in early October to acquire ACAI and maintain the contract model, Ashcroft reiterated his Reduce rating and recommended that investors reverse the spread. Cash Trading captured first day volumes following the hostile offer of 50% for the acquirer and 25% for the target. When the CEO reiterated his Strategy on the NDR, holders exited the stock while the firm Dominated market share until the bid was terminated in late December ACAI launched its Strategy in June 2004. However, the controversial call proved correct when the carrier filed bankruptcy due to high costs in November 2005
  • 38. 3.15 Conviction Drives Deals In mid March with the invasion of Iraq underway and Cash Equity Trading volumes ~50% of normal, UBS Analyst Sam Buttrick made a high Conviction call on the Airlines that they weren't all going bankrupt and to "buy the casket". AMR which was seeking labor concessions was his top pick after trading as low as $1.25 on March 12 In late April following the fall of Baghdad, AMR promoted President Gerard Arpey to CEO after negotiations faltered ahead of a May 1 deadline. Buttrick stayed with his call based on his ongoing discussions with Arpey and his view that the CEO's investor focus would lead him to opt for bankruptcy only as the last resort. With a revamped proposal accepted by all unions within days, AMR proceeded to rally to $7.59 by May 7 Afterwards, Arpey agreed to host a Headquarters Field Trip as the means to reintroduce himself to the investor community in his new role. UBS later acted as Lead Manager of AMR's next Secondary Offering
  • 39. 3.16 Client Penetration Fidelity Vote • Peter Gallagher: 5 votes total from 3 different voters - Transports Equity PM/Analyst (Oct ’03): “Great help on the Airlines. Thanks” - High Yield Analyst (Aug ’03): “Thanks for the special attention” - Transports/Defense Sector Analyst • US Airlines Analyst: 11 votes from 3 voters (incl new Transports Nov ’03) • US Transports Analyst: 8 votes from 4 voters (incl new Transports Oct ’03) • European Airlines Analyst: 2 votes from 1 voter (1st Fidelity Boston votes) • Asian Airlines Analyst: 2 votes from 1 voter (1st Fidelity Boston votes) • Australian Airlines Analyst: 2 votes from 1 voter (1st Fidelity Boston votes)
  • 40. 3.17 Management Accountability Weekly Highlights ending 6/13 • Made client calls regarding GD’s acquisition of Veridian • Contacted clients and Hedge Fund Sales desk following lowered Rail estimates • Highlighted Sea/Air/Rail/Truck Data Points and risk of Global trade slowing • Highlighted initiation of Finmeccanica with Hedge Fund, Risk Arb & Prop desks • Spoke with Risk Arbs regarding GD/VNX, DP/DHL/ABF & KSU/TFM/TMM • Finalized Airlines Cross Instrument Ideas Hedge Fund Dinner • Marketed with US Airlines Analyst at MLIM in Princeton
  • 41. 3.18 January 2004 Review • Excellent knowledge of the industries. Able to leverage this Globally and across the Capital Structure • Very proactive in new role, especially internally. Built Strong internal relationships not only with Equity Analysts, but across many products (Cvts, Fixed Income, etc) • Successfully supported Stamford Trading. Received excellent Feedback • Working very well with various Global teams. Played an active role in European Analyst marketing in the US. Understands our Global mandate • Successfully supported Analysts in their Drive to get ranked. Helped 'coach' some 'up and coming' Analysts • Innovative/Creative - Proactive in sponsoring cross-product events (hedge fund dinners, field trips, etc). Challenges the status quo, always looking for new and Innovative ways to do business • Teamplayer - He is unselfish in his pursuit of coordinating and communicating with many colleagues around the world. He has been very supportive of the Analysts, always working to improve their ranking. He has acted as a mentor and coach for some, pushing them to keep Visible
  • 42. 3.19 Recommendation Robert Ashcroft, former UBS Airline Equity Analyst “I was the Airline Equity Analyst -- Peter was Transportation Sector Sales, in which role he was excellent, as attested to not only by the sell-side Analysts he supported but also the buy-sider clients. He fully understood my calls and worked hard to understand buy-side client requirements and how to marry the two. Several prominent buy-siders told me Peter was the Best Salesperson who covered them. From my standpoint, Peter made my life significantly easier. He was also outstanding at understanding what I should be doing to effectively communicate my message and coaching me to do so”
  • 43. 3.20 Positive Feedback “Distribute this commentary out of London and include in tomorrow’s Daily” UBS Head of European Transportation Research “Making progress with [Institutional Investor Best of the Buy Side] Wellington PM” UBS US Regional Airline Analyst “Client originally said didn’t need Specialist Sales complimented you on DAL call” UBS Generalist Sales “You are Transportation”, UBS Generalist Sales “Thanks for arranging NDR & taking good care of us”, AMR Investor Relations “My Best sales guy buy a mile”, Fidelity PM/Analyst “Good on communication so give him my kudos”, T Rowe Price PM/Analyst
  • 44. 4. Making Research Actionable Lehman Brothers, 2004 - 2005
  • 45. 4.1 Making Research Actionable LEHMAN BROTHERS, NEW YORK VP & Product Manager, Industrials & Materials Equity Research 2004 - 2005 • Responsible for management & distribution of Industrials, Materials & Services Research across Lehman’s Equity business and into buy side accounts. Present daily summary of Key ‘calls’ and breaking news to Sales Traders. Partner with Trading to quickly interpret Information for clients • Partner with Industrials, Materials & Services Equity Research Analysts - act as a sounding board in developing Impact calls; Drive Content creation; participate in Investment Policy Committee meetings for initiations & ratings Changes; provide Feedback to Analysts; provide Trading color; encourage quick response to events Industrials, Materials & Services represented 36% of 2004 US Equity and Equity related issuance, including $9.2B in IPO’s and $42B in follow-ons
  • 46. 4.2 Product Management Content is King: Trusted Advisor responsible for shaping more Actionable calls Foster Idea Generation and Drive Themes within & across sectors that can be Expressed across asset classes & product types Increase Consistency of high Conviction, Differentiated fundamental Research Commercialize Actionable Research, minimize maintenance noise Maximize Information Flow between Analysts, Sales, Trading, investors & issuers Develop Key franchise stocks with Dominant market shares Think Strategically, Act Tactically = Think Globally, Transact Locally Risk: Too closely Aligned with Research rather than independent judgement
  • 47. 4.3 Sector Coverage As the Industrials & Materials Product Manager, sector coverage included: • Aerospace & Defense • Airlines #3 ranked II Analyst #2 ranked II Analyst • Autos & Auto Parts R/U ranked II Analyst • Business Services • Chemicals/Commodity #2 ranked II Analyst • Chemicals/Specialty R/U ranked II Analyst • Diversified Industrials • Educational Services #2 ranked II Analyst • Environmental Services #3 ranked II Analyst • Homebuilders • Machinery #2 ranked II Analyst Metals & Mining #1 ranked II Analyst • Multi-Industry #2 ranked II Analyst • Paper & Packaging #3 ranked II Analyst • Small Cap Industrials
  • 48. 4.4 Daily Routine Lehman Brothers Before the Bell (“BTB”) - Sales Trader ‘talking points’ of 2-3 most Actionable Research calls by sector Lehman Industrials & Materials Catalist (“Catalist”) - Product Manager commentary - Technology solution aggregates bullets from Research notes published overnight - Calendar of Data Points, earnings, conferences and proprietary events Product Managers speak in Sales Trader Morning Call Product Management runs Research Morning Call Idea Generation Bloombergs Visit Analyst floors regarding Research pipeline
  • 49. 4.5 Research Morning Call Convince Sales why they NEED to actively call clients to Transact Recognize Sales may not have read your report or remember your prior stance Hook Sales: A headline to remember Lead with Conclusion: Ground Research with what to do with the stock Key Selling Points: ‘3 reasons’ in short, punchy sentences; Context with preexisting facts/view; Why call worthy and how Differentiated from consensus Be Brief: Don’t let your message get lost in too many details; “Less is More” allows Sales to follow up with questions when their interest is peaked
  • 50. 4.6 Event Commentary LMT Georgia Field Trip: Aero Facility Tour & F/A-22 Raptor Program Update Is there a case to shut the line building the F/A-22 Raptor fighter? • Judging from enthusiasm, threats and aircraft’s progress, there might be upside - Company Overview - Aircraft Operational Requirements - Current Contract - Investor Concerns - Alternatives - R&D Funding - Potential Enemy Threat Requirements - Upcoming Program Milestones/Catalysts - Sense of Growing Support for Production Increases
  • 51. 4.7 Trade Idea Performance Trading Ideas Performance Review Ticker Call Open Price Status Date Last Δ% SPX Last SPX Δ% Over/Under BA Long 5/11/05 $61.04 Closed 12/30/05 $70.24 15.1% 1166.22 1248.29 7.0% 8.0% CAT Long 5/11/05 $44.83 Closed 12/30/05 $57.77 28.9% 1166.22 1248.29 7.0% 21.8% TRW Long 5/11/05 $19.96 Closed 12/30/05 $26.35 32.0% 1166.22 1248.29 7.0% 25.0% GM Short 5/11/05 $31.53 Closed 12/30/05 $19.42 38.4% 1166.22 1248.29 7.0% 45.4% GM Short 10/6/05 $28.63 Closed 12/30/05 $19.42 32.2% 1196.39 1248.29 4.3% 36.5% BA Long 9/21/05 $63.45 Closed 12/30/05 $70.24 10.7% 1221.34 1248.29 2.2% 8.5% UTX Long 10/19/05 $49.95 Closed 12/30/05 $55.91 11.9% 1178.14 1248.29 6.0% 6.0% UTX Long 10/27/05 $50.90 Closed 12/30/05 $55.91 9.8% 1191.38 1248.29 4.8% 5.1% BA Long 10/27/05 $65.10 Closed 12/30/05 $70.24 7.9% 1191.38 1248.29 4.8% 3.1% LMT Short 10/27/05 $60.07 Closed 12/30/05 $63.63 (5.9%) 1191.38 1248.29 4.8% (1.1%) CD Short 10/24/05 $20.09 Closed 12/30/05 $17.25 14.1% 1179.59 1248.29 5.8% 20.0% PCAR Short 10/4/05 $68.34 Closed 12/30/05 $69.23 (1.3%) 1226.7 1248.29 1.8% 0.5% ARM Short 11/15/05 $17.28 Closed 12/30/05 $14.39 16.7% 1233.76 1248.29 1.2% 17.9% AMR Long 10/20/05 $12.40 Closed 12/30/05 $22.23 79.3% 1195.76 1248.29 4.4% 74.9% LUV Short 10/20/05 $15.58 Closed 12/30/05 $16.43 (5.5%) 1195.76 1248.29 4.4% (1.1%) PNR Short 10/25/05 $36.26 Closed 12/30/05 $34.52 4.8% 1199.38 1248.29 4.1% 8.9% BOW Short 10/4/05 $28.15 Closed 12/30/05 $30.72 (9.1%) 1226.7 1248.29 1.8% (7.4%) SBL Long 10/28/05 $8.20 Closed 12/30/05 $12.82 56.3% 1178.9 1248.29 5.9% 50.5% BXC Short 10/28/05 $12.10 Closed 12/30/05 $11.25 7.0% 1178.9 1248.29 5.9% 12.9%
  • 52. 4.8 Performance Review Peter has done a very good job at developing several Themes in conjunction with his sector Analysts Peter does an exceptional job Expressing himself verbally in the 7:05AM Sales Trader meeting Feedback on the GM Equity/Debt/Convert coordination was very Strong across the organization His thoughts are well organized and well written Peter has developed additional product industry knowledge by doing joint marketing with senior Analysts and senior management teams Global cross border Content has been managed effectively
  • 53. 5. Monetizing Content Barclays Capital / Lehman Brothers, 2006 - 2008
  • 54. 5.1 Monetizing Content BARCLAYS CAPITAL / LEHMAN BROTHERS, NEW YORK VP & Content Manager, Equity Trading Desk Analyst, 2006 - 2008 • Manage market Driven morning Sales Trader meeting, seeking to generate Content Complementary to published Research based on breaking news and position Trader insights Expressed through Cash and non-Cash Equity products • Review Content for Prop opportunities, monitor Risk positions and track Performance as well as managing Thematic Investing process, evaluating Best Execution, recommending Trades and monitoring the FID JV portfolio • The success of Lehman's Desk Analytics model increased Commissions +8% ($50MM annualized), reduced Facilitation Costs from 30% to 15% ($90MM annualized) and doubled Prop Revenues on the US Cash Trading desk ($80MM annualized)
  • 55. 5.2 Desk Based Analytics Going to Market Together Content Driven Revenue model with greater mind/market share & Commissions Lowers Facilitation Costs through enhanced Risk Taking Monetizes Idea Generation through customer Trades & Prop positions Seeks Origination opportunities through Block Trades, Reverse Inquiries, Secondary Offerings and New Issuance “Star Alignment”: Shared Research and Trading high Conviction Risk: Overly focused on Trading P&L rather than selling ideas; Who you sit with is how you are Aligned and how you are compensated
  • 56. 5.3 Idea Generation A good Analyst has a top down approach that focuses on major fundamental Themes, identifies what's incremental to their thesis then selects outlier stocks that haven't moved yet ahead of specific Catalysts. This includes seeing Laterals across sub-sectors. Analysts also gain Conviction from sentiment, Flows and technicals While having a Strategic framework, a good Analyst is also willing to act Tactically in Changing his pecking order of top recommendations based on price movements, to Change ratings when a price target has been achieved and fundamentals are Unchanged and to move on when circumstances Change Underlying this top down approach is an Analyst's ability to generate a better Revenue forecast than consensus on a sector/company basis, as this involves the most guesswork by the sell side whereas costs are relatively predictable. An ability to add Alpha can also be enhanced by understanding what Options are pricing in ahead of events in order to the determine the best way to Express an idea
  • 57. 5.4 Trading Morning Call Flows have Themes, Beget more Flows Thresholds: High Conviction ideas, Block names, high volumes/market shares Axes/Flows: Focus on Naturals where they are axed and how they are set up; Why they are involved and what’s Driving the stock Themes/Differentiated Data Points: 1 or 2 Thematic reasons regarding a stock/ sector; Data Points that Impact a Global sector value chain; levels where Trading would provide Liquidity and Laterals which haven’t reacted Ahead of the Market: Proactive so clients can position ahead of Catalysts rather than reporting yesterday’s event Driven trade Broadened Sources: In addition to Research Driven Cash Equity Strategies, include Vol, Converts, Programs, Fixed Income as alternative ways to Express
  • 58. 5.5 JV Portfolio Performance LBO Candidates Thematic Investment JV Portfolio Performance Ticker Sector Call Open Basis Price Δ% Floor Risk Ceiling Return SPX Δ vs. SPX Comments Shares Cost P&L ABC Industrial Long 3/14/07 $29.78 $36.99 24.2% $27.00 -27.0% $40.00 8.1% 11.3% 12.9% Adding on Correction 150,000 $4,467,000 $1,081,500.00 DEF TMT Long 3/15/07 $43.40 $49.70 14.5% $38.00 -23.5% $50.00 0.6% 10.6% 3.9% Scaling Out on Spin 95,000 $4,123,000 $598,500.00 GHI Financial Long 4/10/07 $27.95 $30.25 8.2% $26.00 -14.0% $36.00 19.0% 6.2% 2.0% Built on Pullback 450,000 $12,577,500 $1,035,000.00 JKL TMT Long 2/28/07 $5.24 $5.59 6.7% $5.00 -10.6% $8.00 43.1% 9.7% -3.0% Lower Cost on Fall 2,375,000 $12,445,000 $831,250.00 MNO TMT Long 3/28/07 $36.29 $38.36 5.7% $33.25 -13.3% $42.50 10.8% 7.4% -1.7% Adding on Pullback 284,380 $10,320,150 $588,666.60 PQR Industrial Long 5/3/07 $48.46 $50.05 3.3% $45.00 -10.1% $60.00 19.9% 2.5% 0.8% Built on EPS Decline 250,000 $12,115,000 $397,500.00 STU Retail Long 5/10/07 $46.10 $47.58 3.2% $40.00 -15.9% $52.00 9.3% 1.4% 1.8% Profit Taking in CDS 100,000 $4,610,000 $148,000.00 VWX Financial Long 2/5/07 $22.10 $22.45 1.6% $20.00 -10.9% $27.75 23.6% 5.9% -4.3% Lower Cost on Fall 805,000 $17,790,500 $281,750.00 YZA Industrial Long 1/25/07 $33.14 $33.63 1.5% $30.00 -10.8% $40.00 18.9% 6.5% -5.0% Built on EPS Decline 375,000 $12,427,500 $183,750.00 BCD Retail Long 5/25/07 $31.97 $32.10 0.4% $30.50 -5.0% $40.00 24.6% 1.8% -1.4% Adding before BTS 250,000 $7,992,500 $32,500.00 EFG TMT Long 2/13/07 $15.70 $15.57 -0.8% $14.00 -10.1% $25.00 60.6% 7.0% -7.8% Lowered Basis 800,000 $12,560,000 ($104,000.00) HIJ Retail Long 3/12/07 $33.42 $31.96 -4.4% $29.00 -9.3% $38.00 18.9% 9.4% -13.8% Adding on Correction 350,000 $11,697,000 ($511,000.00) $123,125,150 $4,563,416.60 Ticker Sector Maturity Open Basis Price Δ% FV + / - FV Horizon Return CDX.IG7 Δ vs. IG7 Comments Call Notional MTM ABC Retail 7 yr 2/12/07 94 bps 89 bps -5.3% 81 bps 8 bps 203 bps 128.1% 3 bps -7 bps >FV, Consider Equity Long $40,000,000 -$116,000.00 DEF Retail 5 yr 1/29/07 24 bps 13 bps -46.4% 203 bps 1,461.5% 2 bps -13 bps Consider Steepener Long $55,000,000 -$266,062.50 DEF Retail 7 yr 1/19/07 38 bps 20 bps -46.7% 39 bps -19 bps 203 bps 915.0% 1 bps -20 bps Consider Steepener Long $15,000,000 -$152,250.00 DEF Retail 10 yr 1/29/07 47 bps 31 bps -33.3% 203 bps 554.8% 2 bps -18 bps Consider Steepener Long $13,000,000 -$151,125.00 GHI Retail 10 yr 1/24/07 39 bps 41 bps 5.1% 36 bps 5 bps 203 bps 395.1% 2 bps 0 bps Consider Scale Out Long $50,000,000 $93,750.00 JKL Health 10 yr 2/6/07 76 bps 72 bps -5.0% 56 bps 16 bps 203 bps 181.9% 3 bps -6 bps Maintain CDS Long $50,000,000 -$84,375.00 MNO Retail 7 yr 2/8/07 52 bps 62 bps 19.2% 50 bps 12 bps 203 bps 227.4% 4 bps 8 bps Profit Taking in CDS Long $25,000,000 $145,000.00 PQR Industrial 7 yr 1/31/07 82 bps 58 bps -29.5% 68 bps -10 bps 203 bps 250.0% 2 bps -26 bps Consider Steepener Long $40,000,000 -$533,600.00 PQR Industrial 10 yr 2/5/07 105 bps 82 bps -21.9% 203 bps 147.6% 3 bps -25 bps Consider Steepener Long $10,000,000 -$172,500.00 STU Retail 7 yr 2/5/07 83 bps 66 bps -20.0% 66 bps 0 bps 203 bps 207.6% 3 bps -19 bps Consider Exit on B/B Long $50,000,000 -$442,250.00 $348,000,000 -$1,679,412.50
  • 59. 5.6 Performance Review You have taken both the Content captain and idea capture roles to a new and great level for the Trading and Desk Analyst teams Morning meeting Content has improved dramatically including topical speakers from off the floor. Continue to follow your gut on the structure You have owned the ideas, improved Execution and even raised the P&L Impact through better structuring Your role in organizing, filtering ideas and combing two organizations (FID and EQ) for ideas has been positively noted by members of FID management
  • 60. Conclusion Themes Conviction, Conviction, Conviction! Quality, Innovation, Branding Dissemination, Alignment, Feedback
  • 61. Appendix Professional, Educational & Personal Background
  • 62. A.1 Professional Background Mr. Gallagher has an extensive Investment Banking career servicing both Corporate & Government entities including Global experience providing Equity Research & Offerings, Privatization Advisory, Debt Raising and Structured Products. He has been responsible for 1) making recommendations to institutional investors, 2) marketing Global Financial Services including Capital Markets, Risk Management & Credit Products and 3) structuring Corporate Finance solutions by combining industry expertise with geographic client coverage & product capabilities As an Equity Analyst, Mr. Gallagher’s insights & client service were recognized in Research votes by firms as diverse as Fidelity and Tiger Management. As a Corporate Finance Officer, he provided risk/return analysis for new transactions and negotiated Credit Facilities, Structured Financings and Derivative transactions. Mr. Gallagher also supervised junior staff and sought to identify potentially deteriorating situations in order to reduce holdings or improve collateral His activities have involved advising government entities or their applicants including the Republic of France, the Government of Sri Lanka, The Export-Import Bank of the United States and regulators from the Federal Reserve
  • 63. A.2 Equity Research U.S. BANCORP PIPER JAFFRAY, NEW YORK Research Analyst, IT Services Technology Equity Research, 2000 - 2001 • Forecast slowing IT spending as consulting engagement sales cycle lengthened • Developed long term IT Services valuation framework LAZARD FRERES & CO. LLC, NEW YORK Vice President & Research Analyst, Airline Equity Research, 1998 - 1999 • Initiated coverage of domestic growth Airlines (“LCC’s”) in Fall 1998 • Provided analysis of pilot contracts for Air France Advisory prior to 1999 IPO • Provided analytical support for #1 Institutional Investor Distressed Debt team PAINEWEBBER INCORPORATED, NEW YORK Associate Analyst, Airline Equity Research, 1996 - 1998 • Associate Analyst to #1 Institutional Investor Airline Equity Research Analyst • Published notes, maintained earnings models and updated statistical databases • Conducted due diligence of China Southern Airlines prior to 1997 IPO
  • 64. A.3 Corporate Finance THE CHASE MANHATTAN BANK, NEW YORK Associate, Global Aerospace Group/Global Transportation Group, 1992 - 1996 • Corporate Finance Officer with Airline & Aerospace/Defense client relationships • Structured, negotiated, and documented Privatization Advisory, Aircraft Finance & Derivative transactions • Advised Air Lanka’s privatization, Mexican industrialist’s CAL Ch 11 investment • Financed aircraft for VARIG Brazil, Royal Air Maroc and Cathay Pacific • Restructured USAir credit in exchange for collateral after 1991 Gulf War Associate, US Corporate Markets, 1987 - 1991 • Previously as a generalist, coverage included Airlines & Shipping, Real Estate & REITS, Retail, Home Builders & Building Products, Financials, Pharmaceuticals, Technology & Telecommunications and HLT’s/LBO’s • Completed credit training program, prepared new credit approvals and supervised annual reviews of existing loans
  • 65. A.4 Equity Recommendations Reno Air Mr. Gallagher initiated coverage of Reno Air with a Speculative Buy recommendation just prior to the company’s acquisition by American Airlines. Mr. Gallagher had also been quoted in BusinessWeek and his firm named a share buyback participant
  • 66. A.5 Advisory Republic of France/Air France Advisor to the Republic of France for the privatization of Air France and Underwriter of Air France’s IPO. Mr. Gallagher provided analysis of U.S. Airline concessionary contracts as a benchmark for seeking labor cost savings during a pilot strike prior to Air France’s partial privatization. Mr. Gallagher recommended methods of capital markets distribution and marketed the shares to investors Government of Sri Lanka/Air Lanka Advisor to the Government of Sri Lanka’s Public Enterprise Reform Commission to privatize the national carrier Air Lanka in the midst of an ongoing religious/ethnic civil war. Mr. Gallagher prepared the Technical Proposal and negotiated the Contract of assignment milestones & associated fee payments Continental Airlines/Houston Air Advisor to Houston Air’s bid for Continental during bankruptcy. Mr. Gallagher conducted due diligence and provided industry expertise to the M&A deal team
  • 67. A.6 Ex-Im Bank VARIG Brazil As Arranger, underwrote Ex-Im Bank guaranteed notes to finance a VARIG Brazil McDonnell Douglas MD-11 aircraft. The transaction utilized a trust structure through which the loan notes were securitized and sold into the public capital markets to institutional investors. Mr. Gallagher’s analysis of VARIG’s credit risks led to obtaining credit enhancement from the export manufacturers McDonnell Douglas & General Electric in the form of a subordinated loan tranche to assure that the purchase obtained Ex-Im Bank’s guarantee commitment. The manufacturers’ subordinated notes were later sold to international banks Royal Air Maroc As Trustee, arranged the private placement of Ex-Im Bank guaranteed notes to finance two Royal Air Maroc Boeing 737-400 aircraft. Mr. Gallagher negotiated the mandate letter, term sheet & fee structure and proposed Ex-Im Bank guaranteed alternatives when the transaction was at risk of failing to close
  • 68. A.7 Aircraft Finance Cathay Pacific Airways/Wilmington Trust as Trustee As Agent and Underwriter, provided financing for a U.S. Ownership Foreign Sales Corporation (FSC) lease financing of a Cathay Pacific Airways Boeing 747-400 aircraft. The borrower was a special purpose grantor trust whose principal asset consisted of the stock of a foreign sales corporation (FSC lessor) which was pledged to the lenders as security for the loan. The FSC lessor invested the loan proceeds by purchasing the aircraft. The aircraft was leased to a special purpose Bermuda trust and subleased to Cathay Pacific. Mr. Gallagher conducted due diligence, prepared credit approvals & negotiated documentation and marketed the loan to international banks
  • 69. A.8 Structured Products Cathay Pacific Airways Concurrent with the FSC financing, lenders entered into an interest rate swap to pay Cathay Pacific fixed payments and receive Libor based floating payments. Mr. Gallagher analyzed credit, cross default, intercreditor & indemnification risks / mitigants, prepared credit approvals and negotiated documentation HK Telecom Chase participated in the sale and leaseback of an aircraft portfolio that resulted in the acceleration of foreign source income and the utilization of associated tax credits. Mr. Gallagher provided industry expertise to accounting & tax deal team members, conducted due diligence on the structure & related cash flows and participated in preparing the transaction approval memo Interest Rate & Fuel Price Hybrid Hedging Strategies Mr. Gallagher marketed Strategies to lower costs up to 30% through the correlation benefits of hedging aggregate exposures
  • 70. A.9 Credit Delta Air Lines As a Lead Bank, provided a commitment for a bank letter of credit after assessing that the risk profile would remain Unchanged under an existing credit agreement. The commitment was required to credit enhance outstanding ESOP notes guaranteed by Delta pursuant to a trust indenture upon Moody's action downgrading the credit rating of Delta's long-term senior unsecured debt. Mr. Gallagher evaluated intercreditor risks and negotiated the commitment letter, term sheet & credit agreement amendment for a $1 million fee USAir As Agent, advised management of the necessity to provide security for its revolving credit in order to gain covenant relief & financing flexibility in the aftermath of the 1991 Gulf War. Mr. Gallagher modeled the financial covenants, evaluated collateral values & indemnification risks, negotiated the amendment & fleet mortgage and successfully sought the approval of a majority of bank participants for transaction fees totaling $1.2 million
  • 71. A.10 Risk Management USAir / Shared National Credit Program As Agent, Mr. Gallagher met with Federal Reserve Bank examiners to assess USAir’s creditworthiness, probability of default, collateral as a secondary means of repayment and the risk of loss during the annual review of syndicated loans
  • 72. A.11 Academic Background BOSTON COLLEGE, CHESTNUT HILL Bachelor of Arts Degrees in Economics & History, 1983 - 1987 - Gasson Scholar: The 30 most distinguished members of Freshman class - Ignatian Scholar: Cited for Academic Excellence - Educational Policy Committee: One of 4 Student Representatives - University Relations Office: Administrative Assistant writing fundraising speeches REGIS HIGH SCHOOL, NEW YORK Jesuit high school which all students attend on full scholarship, 1979 - 1983 Chase Manhattan Bank Corporate Credit Training Four month program of Financial Risk Analysis & Cash Flow Lending, 1987 - 1988 Boeing Airplane Evaluation Seminar, July 1993 Series 24, 7 & 63, passed Level II CFA
  • 73. A.12 Personal Background Matrimony, 1993 - Barbara (nee Bucher) - William born ‘98, Mary Anne born ’01 Citizenship - US by Birth - EU via Marriage Volunteering - The Leukemia & Lymphoma Society Westchester/Hudson Valley Chapter Larchmont Shore Club, Member Tennis, Biking, Skiing
  • 74. Contact Information Peter Gallagher (914) 833-1427 (914) 391-0498 Cell gallagher.peter@verizon.net AOL IM: TopGunGallagher