1. Simple changes, Big results
Category leading brands, products, andservices requiremore evolvedresearch
and dynamic understanding
Being Customer Centric
More than ever, your business is looking for new ways to become more customer centric. But
being customer centric isn’t simply about knowing who your customer is and where they are.
It’s about understanding your customer, empathizing with them, and keeping up with their
changing needs and expectations. PhiPower’s advanced market research delivers new
approaches that are dynamic, custom designed to help category leaders adapt and align with
customers as they change.
Evolving Your Research
The rate of change in today’s fast moving business landscape is only accelerating. Consumers
are adopting new technologies that are shifting their behavior, attitudes, and tastes in new and
unpredictable ways. Subsequently, “Game Changing” business must embrace the reality that
their research must also evolve. We understand that change is difficult. As a full service firm
PhiPower offers complete solutions, and vetted experience that mitigate risk, earn trust, and
inspire confidence.
Risks of Static Research
Successfully engaging customers with fresh, relevant experiences requires businesses to
constantly gather new insights as consumers interact with brands, products, and services.
While most businesses invest in some level of market research every year, many execute the
same or very similar research strategies and programs as previous years. This practice can have
lasting and systemic negative effects on organizations. But it also produces more direct effects
that can be deeply detrimental and costly to businesses in today’s innovation driven economy…
• Static research can hinder a business’ ability to develop products and services that keep
pace with a dynamic consumer base
• Static research can produce tunnel vision, and increase risks of being blindsided by
unseen and unexpected change
• Static research can forfeit leading-edge understanding, the ability to anticipate customer
needs, and subsequent opportunities to innovate
Your Decisive Advantage
Driven by a unique philosophy that balances scientific rigor and creative innovation, PhiPower’s
proven process refines research as it progresses. This iterative approach is both responsive and
proactive, enabling PhiPower to produce superior quality data, richer insights, and clearer
guidance that keep game changers in sync with customers, and on the leading edge ahead of
competition.