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Fifty Shades of the USA9 May 2013
@SoleberryLtdWhat we’ll cover• The pleasure• And the pain• What we love• And what we really don’t like• A primer
@SoleberryLtdThe pleasure…• It’s a big, developed market
@SoleberryLtdThe pleasure…• We spend a lotSource: Conlumino
@SoleberryLtdThe pleasure…
@SoleberryLtdThe pleasure… and the pain
@SoleberryLtdThe pain…• It’s a crowded market• 50 states, 50 sales taxes• Labeling (country of origin)• Customs and duties...
@SoleberryLtdThe pain…InStyle MagazineUS editionApril 2013• Marketing is expensive
@SoleberryLtdModels• Concessions,own stores,online
@SoleberryLtdWe love…• Anything English
@SoleberryLtdWe love…• Anything English• A bargain
@SoleberryLtdWe love…• Anything English• A bargain• Attention
@SoleberryLtdWe love…• Anything English• A bargain• Attention
@SoleberryLtdWe don’t like…• Extra letters and wrong words
@SoleberryLtdWe don’t like…• Extra letters and wrong words• Incorrect calendars
@SoleberryLtdWe don’t like…• Extra letters and wrong words• Wrong calendars• Your sense of humor
@SoleberryLtdA primer - HolidaysHoliday DateValentine’sDayFebruary 14Tax Day April 15Mother’s Day mid-MayMemorial Day End ...
@SoleberryLtdA primer - termsUK (wrong) term US (right) termDelivery ShippingNext – day Delivery Overnight ShippingPound a...
@SoleberryLtdGet crackin’!Gabrielle HaseSoleberry Advisory, Ltd.@SoleberryLtdgabrielle@soleberry.com
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E commerce UK - Fifty Shades of the USA

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A brief look at what it means to sell British things to Americans

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E commerce UK - Fifty Shades of the USA

  1. 1. Fifty Shades of the USA9 May 2013
  2. 2. @SoleberryLtdWhat we’ll cover• The pleasure• And the pain• What we love• And what we really don’t like• A primer
  3. 3. @SoleberryLtdThe pleasure…• It’s a big, developed market
  4. 4. @SoleberryLtdThe pleasure…• We spend a lotSource: Conlumino
  5. 5. @SoleberryLtdThe pleasure…
  6. 6. @SoleberryLtdThe pleasure… and the pain
  7. 7. @SoleberryLtdThe pain…• It’s a crowded market• 50 states, 50 sales taxes• Labeling (country of origin)• Customs and dutiesMickey Drexler, CEO of J.Crew, said:“There are too many retailers. There are toomany brands. There are too manydesigners. There are too many discountstores, and the predator online companiesare selling discount like crazy.”Source: Forbes.com
  8. 8. @SoleberryLtdThe pain…InStyle MagazineUS editionApril 2013• Marketing is expensive
  9. 9. @SoleberryLtdModels• Concessions,own stores,online
  10. 10. @SoleberryLtdWe love…• Anything English
  11. 11. @SoleberryLtdWe love…• Anything English• A bargain
  12. 12. @SoleberryLtdWe love…• Anything English• A bargain• Attention
  13. 13. @SoleberryLtdWe love…• Anything English• A bargain• Attention
  14. 14. @SoleberryLtdWe don’t like…• Extra letters and wrong words
  15. 15. @SoleberryLtdWe don’t like…• Extra letters and wrong words• Incorrect calendars
  16. 16. @SoleberryLtdWe don’t like…• Extra letters and wrong words• Wrong calendars• Your sense of humor
  17. 17. @SoleberryLtdA primer - HolidaysHoliday DateValentine’sDayFebruary 14Tax Day April 15Mother’s Day mid-MayMemorial Day End MayIndependenceDayJuly 4Labor Day Early SeptemberHalloween October 31Thanksgiving End NovemberChristmas That stays the same
  18. 18. @SoleberryLtdA primer - termsUK (wrong) term US (right) termDelivery ShippingNext – day Delivery Overnight ShippingPound and pence Dollar and cents9/5/2013 5/9/2013Post code Zip codeFree (phone call) Toll freeCentimetres InchesKnickers Underpants• Great blog post on advertising differenceswith videos from Curveball Media• Video on language differences• Eddie Izzard at his finest
  19. 19. @SoleberryLtdGet crackin’!Gabrielle HaseSoleberry Advisory, Ltd.@SoleberryLtdgabrielle@soleberry.com

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