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Email is dead.long live email!     Gabrielle Hase  SheerLuxe Conference
What we’ll cover today •   Some basic truths •   Survey of interesting campaigns •   Best practice – what has changed? •  ...
Some basic truths • Email is still quite powerful • We’re sending – and receiving –   more than ever • People open emails ...
Survey of interesting campaigns                                  4
Survey of interesting campaigns                                  5
Survey of interesting campaigns                                  6
Best practice – what has changed? • Free Shipping still   works best                                    7
Best practice – what has changed? • Free Shipping   still works best • People open   on weekends                          ...
Best practice – what has changed? • Free Shipping still   works best • People open on   weekends • People expect   special...
Best practice – what has changed? • Free Shipping still   works best • People open on   weekends • People expect special  ...
Email is social • Sharing   emails isn’t   prevalent • Demonstrate   social   presence • Still evolving                   ...
Five ways to spice it up 1. Go mobile!   mail opens on mobile   devices increased by   34% from April 2011   through Septe...
Five ways to spice it up 1. Go mobile. 2. Go mobile but do    it RIGHT!                           13
Five ways to spice it up 1. Go mobile (x2). 3. Test channel    specific    behaviour.                           14
Five ways to spice it up 1. Go mobile. 3. Test channel specific    behaviour. 4. Nail the personal    factor.             ...
Five ways to spice it up 1. Go mobile. 3. Test channel specific    behaviour. 4. Nail the personal factor. 5. Make it ente...
Five ways to spice it up                           17
Thank you!gabrielle@soleberry.com@SoleberryLtdwww.soleberry.com+44 (0)7701 065174                          18
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Email is Dead. Long Live Email!

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A quick survey of some interesting email programs in online retail.

Published in: Business
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Email is Dead. Long Live Email!

  1. 1. Email is dead.long live email! Gabrielle Hase SheerLuxe Conference
  2. 2. What we’ll cover today • Some basic truths • Survey of interesting campaigns • Best practice – what has changed? • How email is social • Five ways to spice it up 2
  3. 3. Some basic truths • Email is still quite powerful • We’re sending – and receiving – more than ever • People open emails on their mobile phones • Emails last longer in people’s inboxes People view emails on their mobile phones • Bought lists don’t work Source: MarketingSherpa 3
  4. 4. Survey of interesting campaigns 4
  5. 5. Survey of interesting campaigns 5
  6. 6. Survey of interesting campaigns 6
  7. 7. Best practice – what has changed? • Free Shipping still works best 7
  8. 8. Best practice – what has changed? • Free Shipping still works best • People open on weekends Source: Hubspot 8
  9. 9. Best practice – what has changed? • Free Shipping still works best • People open on weekends • People expect special treatment 9
  10. 10. Best practice – what has changed? • Free Shipping still works best • People open on weekends • People expect special treatment • Frequency doesn’t matter if it’s relevant 10
  11. 11. Email is social • Sharing emails isn’t prevalent • Demonstrate social presence • Still evolving 11
  12. 12. Five ways to spice it up 1. Go mobile! mail opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period. Source: HubSpot 12
  13. 13. Five ways to spice it up 1. Go mobile. 2. Go mobile but do it RIGHT! 13
  14. 14. Five ways to spice it up 1. Go mobile (x2). 3. Test channel specific behaviour. 14
  15. 15. Five ways to spice it up 1. Go mobile. 3. Test channel specific behaviour. 4. Nail the personal factor. 15
  16. 16. Five ways to spice it up 1. Go mobile. 3. Test channel specific behaviour. 4. Nail the personal factor. 5. Make it entertaining! 16
  17. 17. Five ways to spice it up 17
  18. 18. Thank you!gabrielle@soleberry.com@SoleberryLtdwww.soleberry.com+44 (0)7701 065174 18

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