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Sheer luxe international marketing

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Presentation given by Gabrielle Hase at SheerLuxe B2B Conference April 19 2013

Published in: Business, News & Politics
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Sheer luxe international marketing

  1. 1. Approaching International Marketing19 April 2013
  2. 2. What we’ll cover• Some basic truths• Define your URL strategy• Go local• Break out the passport
  3. 3. Some basic truths• International can mean many things and isn’t right for everyone• Can present a big opportunity, and a big expense
  4. 4. Define your URL strategy• Which URLs to buy, to protect your brand, to futureproof yourbusiness plans and choose which to trade ongeneric Top Level Domains (TLDs).com, .net, .org, .infocountry code TLDs.fr, .de, .co.uk, .com.au, .cn
  5. 5. Go local• Branding
  6. 6. Go local - branding
  7. 7. Go local• Branding• Segmentation
  8. 8. Go local - segmentation
  9. 9. Content• Make life easyand avoid prices• Consider localcalendar
  10. 10. Go local• Branding• Segmentation• Language
  11. 11. Go local - language
  12. 12. Go local• Branding• Segmentation• Language• Public Relations
  13. 13. Go local - PRInStyle MagazineUS editionApril 2013
  14. 14. Go local• Branding• Segmentation• Language• Public Relations• Social Media
  15. 15. Go local - social
  16. 16. Go local - social
  17. 17. Go local - social
  18. 18. • Register your URLs,including social ‘footprints’• Set your goals and defineyour strategy• Consider partners• ExecuteBreak out your passport
  19. 19. Merci… Danke… Grazie…Gabrielle HaseSoleberry Advisory, Ltd.@SoleberryLtdgabrielle@soleberry.com

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