1. Keeping it all in the
Family
Ria Gupta, Gabriella Rikker, Simon Schwartz, Mohammad Yassin, Taylor Ziaja

2. Two Issues
What mini-saw tool-kit do
1. DIYers want?
2. How do Rotozip and Dremel
target the DIY market?

3. The Solution
Bran
2
ds
2Tool-kits
Promotion
2 Strategies

4. Empowering the
DIYer
N=46

5. Meet the DIY
Hey,
Family I’m his
I’m brother Don
Roger
We live in
We shop
the
at Home
suburbs
Depot
We love
working on
home
projects

6. One Major
Difference
HARD Preference
HITTER
TWO LEFT JACK OF ALL
FEET TRADES
DEAD END

7. Two Brands for Two
Rev it up
Brothers
Do it
with with
High
Power Quality
Versatilit
Proble y
m Compac
Solver t
Durabl Precise
e

8. 2Tool-Kits
Different
Different
2 Promotion
al
Campaigns
Empowered
2 Brothers
Happy
1 Family

9. 2Tool-Kits
Different

10. Rev it up
with
What Makes
Roger Buy?

11. Rev it up
with
Top 3 reasons why you love
your current brand of mini
saw.
N=46

12. Rev it up
with
Top 3 reasons for choosing one
mini-saw brand over another
N=46

13. Rev it up
with
Consumer Happiness
$

14. Rev it up
with
Power in the tool-kit
Include
variable
speed
Hard case
for heavy
users
$ Price at $139

15. Rev it up
with
ALL ABOUT THE ALL ABOUT THE
JOB. POWER.

16. 2Tool-Kits
Different

17. Do it
with
What Makes Don
Buy?

18. Do it
with Consumer Happiness
$

19. Do it
with
How do you like to shop at home
improvement stores?
N=46

20. Do it
with
One Saw. Many Projects.
Variable
speed
Two blades
Hard case
$ Price at $99

21. Do it
with
Project Tool-
kits

22. 2Tool-Kits
Different
Different
2 Promotion
al
Campaigns

23. Rev it up
with
How do we reach
Roger?

24. Rev it up
with
If you were looking to buy a mini-saw
where would you shop?
N=46

25. Rev it up
with
What are your hobbies?
N=46

26. Rev it up
with
When considering purchasing a power
tool, what resources do you use to learn
more information?

27. Rev it up
with
Where do you go to find out more
about information about DIY
projects?
N=46

28. Rev it up
with
In store live demos
Interactive display

29. BUILT FROM THE POWER WITHIN.

30. 2Tool-Kits
Different
Different
2 Promotion
al
Campaigns

31. Do it
with
How do we reach
Don?

32. Do it
with how often do you use a mini-
In the past year,
saw?
N=46

33. Do it
withyou typically purchase a mini-saw?
How often do
N=46

34. Do it
with
Scan QR Get
code exclusive
included in tool
the Tool-Kit
Get 1 on 1 kit/project
help with content
specific
projects

36. 2Different
Tool-Kits
Power Versatility

37. Different
2 Promotional
Campaigns
BUILT FROM THE POWER WITHIN.

38. 2
Empowered
Brothers

39. 1
Happy Family
Thanks I can do
, it all
Rotozi with
p! Dremel!