When HR and IC are closely aligned, great things happen. As with any partnership, sometimes getting closely aligned isn’t a straight path. Here’s a peek at a scenario we’ve witnessed multiple times this year.

1. 1
BRILLIANT INK
•Company X conducted
an engagement survey at
some point within the
year.
•Results may or may not
have been shared
internally yet.
ACT I:
engagement
survey's
done
WHEN HR & IC ARE DISCONNECTED

2. 2
BRILLIANT INK
• The IC team wants to survey
employees on current internal
communications needs and
preferences.
• Their reasons are mixed and 100%
sound.
• They recognize the world of work is
constantly evolving or they’re heading
into strategic planning or Company X
may have shaken up their leadership
team...the list goes on.
ACT II:
Ic’s ready
to dig in
WHEN HR & IC ARE DISCONNECTED

3. 3
BRILLIANT INK
The plot thickens.
The HR team feels the communications
survey is duplicative with the
engagement survey.
HR insists employees are experiencing
survey fatigue.
Act III:
hr is not on
board
WHEN HR & IC ARE DISCONNECTED

4. ACT iV:
The survey gets stalled
or canceled. L
BRILLIANT INK