1. Strategy, Competencies and
People Management Research
Group (GP)-ECGP
Leader: Bruno Henrique Fernandes, PhD

2. Research
PMDA
Organizations,
Management and Society
Strategy, Innovation and
Entrepreneurship
Strategy, Processes and
People
Strategy, Competencies
and People Management
Entrepreneurship and
Intra-entrepreneurship
Innovation and
Sustainability
Organizations and Change
Practice, Subjectivity and
Organization
Organization, Strategy
and Institutions
Concentration area Line of research Research Groups (wide) Research Group (specific/themes)

3. Research Group
Strategy, Competencies and People Management – ECGP
Examines the interaction between strategies, competencies and people
management in the generation of organizational results.
Strategy Competencies Results
People
• Environment
• Typology
• Business model
• Inter-organizational
relationships/nets
• People management practices
• High performance working systems
• Competence models
• Performance measurement
systems
• Balanced scorecard
• Innovation
• Learning
• Finance/market
• Internationalization
• Strategy effectiveness
• Institutionalization

4. Progep (People Management Study Program), from
FIA/FEA/USP: Research on People Management Practices in
the best companies to work for in Brazil;
Access to the most complete data base in Brazil on people
management practices.
• annual surveys since 2008
• more than 1,000 participating companies
• responses from about 1 million employees
• includes companies of all sizes, both public and private
Results:
This database resulted in two PhD theses with sandwich
doctorate and articles published and submitted to academic
journals and conferences in Brazil and abroad.
Ongoing Projects – Strategy and Competence

5. • People management practices in a international context
(ISG)
• Business model: the GVT case (“Business X-Ray”)
• Advanced Management Tools (FGA) Program Sebrae
Mais: Study on the problems of small business to execute
their strategies.
• Organizational competencies and results (inter-
organizational relations, nets, innovation)
• Institutionalization of people management practices (e.g.
performance assessment)
Ongoing projects

6. Group characteristics
Development of researches that have visibility beyond
academic circle in order to:
• Aggregate value to business audience – through the
development of methodologies and processes – for
improving the Conception and Implementation of
Organizational Strategies;
• Aggregate and contribute to the quality of Strategies,
Processes and People Management Practices in the
Organizations.

7. • Business-University Interaction:
– Tripod research-consulting-teaching:
• Projects developed inside organizations
• Generation of management technology
• Publications
• Teaching
Group characteristics

8.  Business-University interaction:
Examples:
1. “Entrepreneur DNA”
2. Methodology for institutional environment assessment
3. Mapping for intangible assets in companies of automobile
sector
4. Strategies and BSC: machines and equipment
5. Competency models:
Companies from the following sectors: banking; telecommunication; paper and
cellulose; smoking; aviation; communication; professional education; automobile;
pharmaceutical; petrochemical; government sector, etc.
6. Corporate university concept: banks, steel companies,
telecom operators, etc.
7. Leadership pipeline: companies from energy sector,
automobile industry, etc.
8. Production of teaching cases ABRH
Group characteristics

9. Partnerships
1. Progep (People Management Studies Program), from FIA/FEA/USP:
Research on People Management Practices in the best companies
to work in Brazil – Prof. Joel Dutra;
2. Institute Superieur du Gestion (ISG), France: Prof. Amir Rezaee and
Prof. Rosana Reis;
3. Plymouth University, England: Prof. Troy Heffernan;
4. Unisinos, São Leopoldo-RS: Prof. Claudia Bitencourt;
5. Fundação Dom Cabral: access to relevant organizations in Brazil
and participation in events;
6. JML: participation in events and congresses;
7. ABRH-PR: disclosure of academic works through website, press
and congresses and seminars.

10. Academic productions - last triennium
Publishing in Academic Journals
KEMPER, B. F.; ABRAVANEL, L. G. S.; FERNANDES, B. H. R.. Níveis de Complexidade e Inserção em uma Rede Social de Comunidades
Terapêuticas. RAC. Revista de Administração Contemporânea (Online), v. 18, p. 446-464, 2014.
FERIGOTTI, C.; FERNANDES, B. H. R. Competências gerenciais e capacidade para inovação: o caso da Electrolux do Brasil S/A, RAI, v. 11, n.14 –
2014.
FERNANDES, B. H. R. ; ABRAVANEL, L. G. S. ; PAULIN, R. R. ; TIBOLA, J. A. . Os impactos das percepções e atitudes dos funcionários sobre a
produtividade e a qualidade em empresas de manufatura. Base (São Leopoldo. Online), v. 10, p. 254-272, 2013.
PEINADO, J. ; MENEGASSI, C. H. M. ; FERNANDES, B. H. R. . Tudo por Causa da Flavinha: O Caso do Dog Tour da Nathuna. RAC Eletrônica, v.
16, p. 327-328, 2012.
MARIETTO, M. L. ; SANCHES, C. ; MEIRELES, M. ; FERNANDES, B. H. R. ; PAIXAO, M. R. . Estratégia, Competências e Aprendizagem: O Caso de
um Supermercado na Cidade de Sorocaba. REGE. Revista de Gestão USP, v. 19, p. 73-85, 2012.
PEINADO, J. ; FERNANDES, B. H. R. . Estratégia, Competências e Desempenho em Empresas Pet Shop. RAUSP-e (São Paulo), v. 47, p. 1-29,
2012.
ANGELIS ; FERNANDES, B. H. R. . Innovative lean: work practices and product and process improvements. International Journal of Lean SiX Sigma,
v. 3, p. 74-84, 2012.
ZAMPIER, M. A. ; TAKAHASHI, A. R. W. ; FERNANDES, B. H. R. . Sedimentando as bases de um conceito: as competências empreendedoras.
REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas, v. 1, p. 1-27, 2012.
MELLO, C. M. ; TIBOLA, J. A. ; CANOPF, L. ; CASSANDRE, M. P. ; FERNANDES, B. H. R. . Cristófoli Equipamentos de Biosegurança: a Trajetória
de um Visionário. TAC - Tecnologias de Administração e Contabilidade, v. 2, p. 153-170, 2012.
FERNANDES, B. H. R. ; ROCHA, A. M. C. ; SEIFERT JUNIOR, R. E. . Trikke Tech Inc.: a case study. Entrepreneurship Theory and Practice, v. 35, p.
515-533, 2011.
Books and book chapters
FERNANDES, B. H. R. . Gestão estratégica de pessoas com foco em competências. 1. ed. Rio de Janeiro: Campus Elsevier, 2013. v. 5000. 254p .
FERNANDES, B. H. R. ; SEIFERT JUNIOR, R. E. . 13 Meanings and Understandings in the Formation of Born Global Firms: The Case of Trikke
Tech Inc.. In: Marin Marinov; Svetla Marinova. (Org.). Internationalization of Emerging Economies and Firms. 1ed.: Palgrave Macmillan, 2012, v. ,
p. 399-424.
FERNANDES, B. H. R. . Gestão por Competências: tendências, progressos e lacunas. In: Claudia Bitencourt; Debora Azevedo; Cristiane
Froehlich. (Org.). Na Trilha das Competências Caminhos Possíveis no Cenário das Organizações. 1ed.Porto Alegre: Bookman, 2012, v. 1, p. 1-
278.
Academic Conferences
Foram publicados mais de 10 artigos acadêmicos nos últimos anos. More than ten academic articles have been published in recent years.
Current Publications
Cerca de 10 artigos no prelo ou em processo de avaliação por revistas e periódicos da área.
About ten articles in press or in review process for magazines and journals specialized in the field.

11. NAME EDUCATION FUNCTION INSTITUTION
LATTES CV
LINK
Bruno H. Rocha Fernandes PhD Leader UP-Positivo University Lattes
Vanusa Barankievicz PhD student Student UP-Positivo University Lattes
Luis Gabriel Abravanel PhD Researcher UP-Positivo University Lattes
Joel Souza Dutra PhD Professor USP-São Paulo University Lattes
Claudia Bitencourt PhD Professor Unisinos University Lattes
Amir Rezaee PhD Professor ISG-France CV ISG
Rosana Reis PhD Professor ISG-França CV ISG
Augusto Cesar Marins Machado PhD student Student UP-Positivo University Lattes
Fabricio Pupo PhD Student Student UP-Positivo University Lattes
Jorge Postiga Master’s student Student UP-Positivo University Lattes
Juliana Keiser PhD student Student UP-Positivo University Lattes
Gerson Antonio de Almeida Master’s student Student UP-Positivo University Lattes
Silvia Cristina Antonio Staron Master’s student Student UP-Positivo University Lattes
Álvaro Jose Argemiro da Silva Master’s student Student UP-Positivo University Lattes
Marcos Aurélio Custódio PhD student Student UP-Positivo University Lattes
Cristina Ferigotti PhD Professor FAE-University Centre Lattes
Ticiane Pfeiffer Bronze Master Degree Researcher Independent Professional Lattes
Jucelia Appio PhD Professor Unioeste University Lattes
Cláudia Herrero M. Menegassi PhD Professor Instituto Federal do Paraná Lattes
Rúbia Carla Maier PhD student Student UP Lattes
Active Members

12. General Information
• The group holds meetings on Mondays every two weeks.
• Follow the Group visiting our Blog:
• http://estrategiagpup.blogspot.com.br/
• http://strategyrgpu.blogspot.com.br/
• For more information about the PMDA - Positivo
University Master’s and PhD Business Program:
www.up.com.br