The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
during- and post-show planning. This white paper explains the key components required
at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
help you rethink the old and embrace the new by refocusing your trade show energies
so you can take advantage of the opportunities created by the industry’s new reality.