Web applications, mobile technology and social networking sites have offered retailers new outlets to drive customer loyalty and engagement. However, the brick-and-mortar store still drives the majority of retail purchases. In order to create a more compelling in-store customer experience, best-in-class merchants are implementing interactive technologies within the fours walls of the store. Digital applications and technologies drive engagement, education and conversion, while delivering on the need for a consistent cross-channel brand experience. This session will offer best practices on how retailers can use virtual sales assistance and other interactive tools and to make the store the star of all cross-channel strategies.

1. Bringing The Benefits Of
The Online Experience
Into The Store
Presented by Session sponsored by

2. About CCS
 8-part series (June 11-21)  Featuring industry
analysts and consultants
 Sessions covering Mobile,
Social, In-Store, X-  Free for Retail executives
Channel, and more
www.retailtouchpoints.com/connected-consumer
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4. About Retail TouchPoints
 Launched in 2007
 More than 20,000 subscribers
 Provide executives with relevant,
insightful content
 Free Resources such as White Papers,
E-book, Webinars, Research and
Podcasts
www.RetailTouchPoints.com
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5. BrightTALK
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6. Today’s Panelists
Christopher Krywulak Kris Parker Tate Fisher
President and CEO Director of Brand Chief Creative Officer
iQmetrix and Marketing Katalyst Group
Jump.ca
MODERATOR
Alicia Fiorletta
Associate Editor
Retail TouchPoints
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12. Thank You For Your Interest In The
Connected Consumer Series
View the on-demand
session on BrightTALK
www.retailtouchpoints.com/connected-consumer
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