Mobile and Social Media in 2013
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1 like•292 views
Future Platforms looks at how mobile and social media intersect in 2013, and opportunities that brands could capitalise on by marrying the two.
![50% of Twitter users are using the
social network via mobile [Microsoft
Tag, 2013]
Nearly 70% of Facebook members used
mobile devices to access its service at
the end of 2012 [FB Q4 results 2012]
27% of LinkedIn members login on
a smartphone or tablet, with 45m
Linkedin searches conducted via
mobile per month [Linkedin, March 2013]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Mobile and Social Media in 2013
- 1. Mobile & Social Media 2013
- 2. 50% of Twitter users are using the social network via mobile [Microsoft Tag, 2013] Nearly 70% of Facebook members used mobile devices to access its service at the end of 2012 [FB Q4 results 2012] 27% of LinkedIn members login on a smartphone or tablet, with 45m Linkedin searches conducted via mobile per month [Linkedin, March 2013]
- 4. The Visual Web • Instagram has 100m monthly users and 8500 ‘Likes’ per second (Instagram Press Centre) • Pinterest use is growing faster than any other social network on mobile. (Neilson Report 2012) • 25% of global YouTube views come from mobile devices (Youtube, 2013) • Vine; Twitter’s new micro-video social network has grown its monthly active users on iOS by 50% in the last month, and was used on 2.66% of all iOS devices in the U.S. by the end of February. (Techcrunch, 2013)
- 5. So-Lo-Mo
- 6. So-Lo-Mo Organizing around customer behaviors rather than products or services, making it relevant to where the user is, even on the go.
- 7. Nike Harnesses GPS functionality of mobile to enhance your workout, and connect you to other athletes socially Starbucks is drives footfall into their stores with creative offers ‘So-Lo-Mo’ offers. They succeed because their campaigns attract return visits by often rewarding check-ins. Starbucks
- 8. Facebook
- 9. • 1.06 bn monthly active users • 680m mobile users • More than 50m pages and 10m apps Stats from Hugffington Post, November 2012
- 10. Facebook ‘Home’ Fusing mobile hardware with social software
- 11. Facebook Mobile • HTC and Android software / app Facebook ‘Home’ app software available for download April 12th • Makes your mobile’s wallpaper a newsfeed of social updates which you can ignore or interact with • A rival to Google?
- 13. Facebook Graph Search • Currently in private Beta, with a waiting list • To be rolled out gradually, with mobile coming last (!) • Search within your FB network with specific search terms Search terms such as ‘friends who love Star Wars’ • Aimed to create more connections on FB Results ranks by virality within your network (like SEO) • Likely to be monetized via sponsored results
- 14. Opportunities • Local search and mobile GPS together with check ins (So-Lo-Mo) a great marketing opportunity • Sponsored results, as mobile increasingly used as a research tool, second screen, and ad companion • Facebook data is immense! (nearly 1 trillion connections and over 240 billion photos for example…) • Hashtags to make search and marketing via FB more effective • FB home and devices will allow Facebook to track more of a user's behavior on devices, and present more opportunities to serve up advertising
- 15. Thank you
Editor's Notes
- The web is increasingly Social, as are sites that were once not considered anything to do with a social network. ‘Traditional’ social networks such as Facebook, Twitter, Linkedin, Foursquare, Quora etc. have blended into other web pages and thus the mobile web and app world too via plugins, open sourcing. Whilst websites or apps that begun with their focus on other services or topics have become increasingly social in their design over the last few years (think Instagram’s original function as a photo filtering service that has now grown into a social network of it’s own, with heavy integration into Facebook and Twitter).http://www.ere.net/2013/03/18/45-million-monthly-mobile-linkedin-searches/
- Studies have shown that pictures and photos are liked 200% more than text updates alone on Facebook
- Visual content is key to social sharing, and works especially well on mobile, which have inbuilt cameras and display pictures more easily than tricky to see text and links.
- Platforms have to consider how people use social on mobile within a different UXWhat are other brands (in and out of the delivery industry doing)http://windmillnetworking.com/2013/01/30/2013-somolo-trends/What are the capabilities of social media on mobile (and how does it differ from online in terms of the user experience and technology?)http://www.indiatimes.com/technology/mobile/facebook-htc-first-features-and-specifications-70240.html
- What are other brands (in and out of the delivery industry doing)
- ‘Facebook is a mobile company’Mark Zuckerberg, 2012
- "This is about becoming more deeply embedded in the operating system on mobile devices, and creating a broader platform," said Jan Dawson, chief telecoms analyst for the research firm Ovum.
- - Collaboration with HTC, available initially on specific Android devices and for downloadFacebook ‘Home’ app software available for download April 12thMakes your mobile’s wallpaper a newsfeed of social updates which you can ignore or interact with“Facebook messaging, social networking and photos on the very first screen Android users see could divert attention from […] Google” Reuters 2013
- There is one important distinction between Facebook search and what Google does. Google searches the entire Internet based on complex algorithms and simple keywords, whereas the yet-to-be released Facebook search (which will be gradually rolled out over the next year) searches purely within Facebook data, and more specifically only a set of Facebook data that you would have access to already, through your friends. In other words you can search within your friends but not those you aren’t already connected to, or those who have blocked you.