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Digitz Digital Trends Report - january 2015


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Digital Trends report, covering Pakistan and some global examples.

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Digitz Digital Trends Report - january 2015

  1. 1. TABLE OF CONTENT Purpose What’s New Digital Landscape Digital Insights Platform Overview News Bytes Digital 101 Hashtag Cloud Top Favorite Picks Hot Discussion Topics On Digital Trending Videos to Watch
  2. 2. The purpose of this report is to give readers an overview of the digital industry landscape of Pakistan. The report covers how social media is evolving and how brands locally and globally are effectively using the medium. The report also includes research on trends, topics and innovations that are being talked about worldwide. PURPOSE
  3. 3. WHATS NEW? Lightbox Ads
  5. 5. PAKISTAN DIGITAL LANDSCAPE 196.1 M Total Population 36% Urban 64% Rural 31 M Internet Users 16.4% Internet Penetration 150 M Mobile Subscribers 12 Million Smart- Phone Users 18.2 Million Users 8% Penetration: 3 Million Users 1.4% Penetration: 19.4 M Users On Top Social Networks 8% Social Network Penetration *January 2015 150,000+ Users 2.5+ Million Users 350,000 Users 15M users access internet from mobiles
  7. 7. DIGITAL INSIGHTS At the start of every year, we all try to predict what’s to come. What trends will shape the industry? What technologies will people embrace? While we don’t have crystal balls, we do have search data. And as a vast collection of consumer intentions, it can be a great bellwether of trends. We looked at searches on Google and dug through industry research to see what’s actually catching on. *Although findings of the report are based on the US market, these industry trends reflect the local market as well.
  8. 8. The ‘internet of things’ is officially a thing. As devices proliferate and start to work together, connected objects will become platforms for your life. They’ll help you with the things you do every day – from entertainment to driving to taking care of your home. CONNECTED LIFE PLATFORMS ARE EMERGING Searches related to the Internet of Things grew 2.5X Searches for wearable tech grew 3X Especially popular among the health-conscious crowd. (Google Data, December 2013 – December 2014) Searches for smart TV grew by 28% Surpassing searches about other popular TV specs. 1.6M Hours of video about connected car platforms were watched on YouTube. (YouTube Data, January 2013 – November 2014) (Google Data, January 2013 – December 2014) Searches for smart lightbulbs up 36% In 2015 connectivity will be the default in the products you use most. (Gartner, November 2014) (Google Data, January 2013 – December 2014) 4.9B Connected things will be in use globally in 2015, up 30 year over year.
  9. 9. MOBILE SHAPES THE ‘INTERNET OF ME’ Your smartphone is getting smarter. As they hub for all these connected platforms, it can use lots of data to create better, personalized experiences. The ‘Internet of Things” is becoming an “internet of Me” – all to simplify your life. 1.3B Smartphones will have shipped globally in 2014. (IDC, December 2014) Americans now spend 151 Minutes per day on smartphones, more than on TV and laptops. (Millward Brown, 2014) Roughly 1 in 5 Searches on Google are related to location. (Google Data, Global, March 2014) Searches for ‘nearby’ have grown 5X Since 2011 as people look for what’s around them. (Google Data, Global, 2011 - 2014) Searches for personal health apps have grown 12X In the past year. (Google Data, December 2013 – December 2014) Searches for NFC, which lets smartphones ‘talk’ to objects have grown 1.5X In four years (Google Data, 2011 - 2014)
  10. 10. THE SPEED OF LIFE GETS EVEN FASTER Online or off, we can now get information, entertainment, and services in the exact moment we want them. These quick moments of decision making happen constantly – and the more connected we are, the more they will happen. Lightweight HD cameras make it easier to capture the moment in the moment. In the camera & photo equipment category searches for HD grew 25% Compact grew 42% 4K grew 142% Drone grew 270% (Google Data November 2013 – November 2014) Drones – remote control flying vehicles, often equipped with cameras – are becoming a true ‘consumer’ electronic. 2.6X Growth in searches for drones since last year. (Google Data, December 2013 – December 2014) 800K Hours of drove videos watched on YouTube in November 2014. (YouTube Data) ‘on-demand’ isn’t just for the web anymore. Searches for ‘same day delivery’ shopping grew 2X This past February compared to February 2010. Technology is a virtual assistant , giving us the info we need whenever we ask (or before we even have to). The Google app gets 30X As many action queries by voice as by typing. And it sends automatic alerts if theres a traffic jam on your commute (and a route around it). (Google Data, December 2013 – December 2014) (Google Data, Global, 2011 - 2014)
  11. 11. WHAT THIS MEANS FOR MARKETERS Connected objects will create more data – use it to create better experiences. Make recommendations based on preferences. Tap into programmatic technology to deliver relevant ads in real time, use data-driven insights to up your customer service game. The mobile device is the remote control of our lives. Make sure consumers have great experience with your brand on their smartphone. Use context to make it even better – content about their location, ads with local inventory, one-click ordering. Consumers expect to get what they want in the moment they want it. Think about what this means for your business – 24/7 customer support? On- demand delivery? A more comprehensive keyword strategy? Make interactions as fast, simple, and easy as possible and make sure they are useful in all the moments that matter.
  13. 13. Marketing with TwitterHow can you tell if you’ve done a good job? Target with precision, connect directly with your audience and make sure you hit themark. Connect with the most receptive Twitter users at the most relevant moment with Promoted Products. Targeting options: • By interest: Top 25 interest categories • More focused 350 second level interests • Custom target by combining millions of @usernames (limit 100 @usernames/campaign) • Geography: country-level or metro area • Pay only when a user becomes a follower Promoted Accounts Build loyalty | Increase earned media | Grow advocate community Total Pakistani users : 2.5 M+
  14. 14. Promoted Promoted Promoted Promoted Accounts Promoted Trends Promoted Tweets Twitter’s promoted products help drive your campaigns further and faster
  15. 15. Promoted Tweets Amplify conversations | Leverage real-time intent | Drive engagement Targeting options: • Placement: in search results or timelines to Followers and/or Follower lookalikes • By interest: Top 25 interest categories -More focused 350 second level interests -Custom target by combining millions of @usernames (limit 100 @usernames/campaign) • Device: iPhone, Android, Blackberry, desktop • Geography: country-level or by metro area • Pay only when a user engages - defined as a click, favorite, retweet, or reply
  16. 16. NEWS BYTES
  17. 17. NEWS BYTES 961 Patients Received Free Diagnosis with the Samsung-Donated ECG & Ultrasound units at JPMC GCU and SUPARCO Partner to Promote Satellite Technology in Pakistan Ufone to Help Punjab Government to Implement Virtual Governance partners with to boost Pakistan’s e-commerce sector
  18. 18. DIGITAL 101
  19. 19. Digital Glossary DIGITAL 101 AdWords – The pay-per-click (PPC) search-engine marketing (SEM) program provided by Google. Algorithm – Mathematical rules and calculations a search engine uses to determine the rankings of the sites it has indexed. Every search engine has its own unique, proprietary algorithm that gets updated on a regular basis. Google’s famously has more than 200 major components. Collective Intelligence – The idea that a community or group of individuals is more efficiently capable of higher thought processes than an individual. Social-media applications of this concept include online communities which provide user-created informative content, such as Wikipedia. Dashboard – Any area of administrative control for operating applications, especially social media settings, blogging software, and user profiles for websites that offer multiple customization options. Forum – An area on a website (or an entire website) dedicated to user conversation through written comments and message boards, often related to customer support or fan engagement. Microblog – A microblog is a social media utility where users can share short status updates and information. The most famous example is Twitter, which combines aspects of blogs (personalized Web posting) with aspects of social networking sites (making and tracking connections, or “friends”).
  21. 21. HASHTAG CLOUD Trending Hashtags in Pakistan #AchaHotaAgar #PTIPagalKhana #ZardariNawazUnited #PakKnowsYourFalseFlag #IKIsBack #OurSmileIsStrongerThanYourGun #SuchKahunTo #PakistanKiShaanImrankhan #GovtFailedOnTerrorism #AzadiMarchContinues
  23. 23. Lays Pakistan has recentlykicked off its latest campaign called “What’s Your Flavor?” across different channels including social, mobile and traditionaloffering a chance to win a free ticket to the ICC World Cup 2015. Click here to read more: Lays - What's your flavor? Lays Pakistan Launches ‘What’s Your Flavor?’ Campaign To Kick Off ICC World Cup Fever TOP FAVORITE PICKS FROM AROUND THE WORLD McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the lovin'. The animated launch ad from Leo Burnett is called "Archenemies," and features pop-culturefoes suddenly finding peace. Click here to read more: McDonalds refreshes I'm lovin' it Gatorade, which has a knack for creating ads that generate a lot of buzz, is out with a new campaign that celebrates the most iconic sports moments in the brand’s 50-year history. Gatorade Celebrates Its 50th Anniversary Click here to see more: Gatorade celebrates 50th anniversary The ad gives a nod to Gatorade’s University of Florida roots, where the sports drink was developed 50 years ago.
  25. 25. HOT DISCUSSION TOPICS ON DIGITAL What Twitter Is Currently Doing — And Not Doing — With Video Videos on Twitter Will Advertising Work On Wearables? Advertising on wearables Snapchat-Commissioned Survey Shows People Like Snapchat Ads People like Snapchat ads Pinterest announces Promoted Pins for all! Promoted pins on Pinterest 63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018 Ad spend going to mobile Facebook's Latest Stats Show Dramatic Rise in Video Content Facebook stats show dramatic rise in video content
  27. 27. "#OriginalSuperstars" follows four celebs: David Beckham, Rita Ora, Pharrell Williams and Damian Lillard, as they redefine and complicate what it truly means to be a superstar by telling you everything it's not. Filmed in black and white, the spot has a timeless feel to it as Adidas celebrates 45 years of the iconic, three-striped Superstar shoe. .Click here to play the video: #OriginalSuperstars Adidas re-launches Superstar Shoe Virgin Atlantic –’The Idea’ Virgin Atlantic has unveiled a new TV spot, which marks a change in creative direction for the airline. It’s goodbye to super-glam aircrew and hello to go-getting passengers. The ad, called The Idea, features CG crowds, tigers and planes to visualize the concept of how an idea is only an idea, until you make it happen. Click here to play the video: The idea TRENDING VIDEOS TO WATCH
  28. 28. We’d love to hear from you. Please send your feedback on this report to