'La nueva revolución de la producción: la transformación digital'. Este fue el hilo conductor de la jornada que celebramos el 14 de marzo de 2017 con la OCDE. Arrancó con las intervenciones de Ángel Gurría, Secretario general de la OCDE, y de Álvaro Nadal, Ministro de Energía, Turismo y Agenda Digital. A continuación, diferentes expertos y emprendedores explicaron cómo la tecnología está revolucionando la industria y los negocios.

1. 1
How to take advantage of the
benefits of digital transformation
José Manuel Leceta
Director General de Red.es
14.03.17

2. • According to the Networked Readiness Index (2016), Spain
ranks 35th (out of 139 countries). Spain ranked 14th in
DESI17. We have increased one position since DESI16
Source: DESI 2017, European Commission
Spain’s Global Position

3. 3
The Government is leading by example. Spanish business cannot
miss the train of digital transformation!
Spain´s challenge
Digital Transformation business impact. By sectors
Source: Coleman Parkes Reserach. 2016

4. 4
What is the role of Red.es?

5. 5
• Red.es acts as the lever for the digitalization of the Spanish Public
Services, Economy and Society. We assist SESIAD designing and
executing MINETAD’s vision for the new Digital Agenda for Spain.
Red.es
NUEVA

6. 2002
Red.es is
born
2002-
2006
Promotion of
IS, internet
domain .es
and RedIris
2007-2011
IS in Public Services
consolidated
2012-
2016
Execution
and fostering
of ADpE and
Digital
Economy
Today
Digital
Transformation,
Platforms,
Citizens Rights
5 milestones
15 years of Red.es

7. 7
Red.es inttervention logic
Funciones recogidas en el Estatuto de Red.es
• We foster public-private collaboration (supplier-Red.es and Red.es-partner) resulting in
two main action lines and Directorates: Digital Public Services and Digital Economy.
RecipientsPublic Services
Urbanism
Health
Industry
PS
JusticeEducation
Agrarian
Policies
SMEs
Citizens
Ecosystems
Autonomous
Communities
Companies
ICT Sector
Other Ministries
Cities
City council
Tourism
Employment
Provinces
Municipal
Governments
Interconextion
with parties
Ministries
Digital Economy
• Most of Red.es actions are co-financed by FSE and the
European Regional Development Fund (FEDER).

8. What do we plan to do?

9. Our stakeholders
Public Administration
AGE, EELL, CC.AA
(Digital Public Services)
Education
Research, University
(RedIRIS, Domains and Systems)
Citizens
Papers, reports, new
ADpE
(ONTSI)
Business
SMEs,
Entrepeneurs,
Companies
(Digital Economy)

10. o
Public
Digital
Services
• Public Digital Services Plan:
Education and Culture; Health and
Justice
• Digital Connected Schools
• National Plan for Smart Cities
Budget: 330M€
Impact: 16.500 schools
6,5M students
1st Call Smart Cities: 14M€
2nd Call Smart Cities : 63M€
1st Call Smart Islands: 19M€

11. Digital
Economy
Esta área se encarga del desarrollo de la
economía digital, a través de actuaciones
para la transformación digital de la PYME, el
emprendimiento tecnológico o la formación
en economía digital. Destacan los siguientes
programas:
• Digital professionals
• Digital transformation for SMEs
• Technological entreprenership
• Digital Economy training
o Digital professionals - Youth employment: 20M€ to promote a digital society
o Cloud Demand Program: 40M€. Aids for SMEs to incorporate cloud based solutions.
+5.000 estimated beneficiaries.
o Cloud Offer Program: 18M€. Aids for SMEs to support the development of cloud
solutions. 363 beneficiaries.
o 2nd call for Wi-Fi in Hotels program: 5M€. 338 beneficiaries.

12. Esta área se encarga del desarrollo de la
economía digital, a través de actuaciones
para la transformación digital de la PYME, el
emprendimiento tecnológico o la formación
en economía digital. Destacan los siguientes
programas:
• RedIRIS NOVA: 14.000 Km fiber optic
for university and research centers.
• High capacity communication network for
ITC services and end users.
RedIRIS,
Domains and
Systems
Services offered to other administrations:
o Operational office for “Dividendo Digital” aids.
o Support office for eFactura (SMEs)
o Administration of portals: www.marcaespaña.es
o Management of the “.es” domain: 1,8M domains
under “.es” registered until feb. 2017.

13. ONTSI
National Observatory for
Telecommunications and the Information
Society
Esta área se encarga del desarrollo de la
economía digital, a través de actuaciones
para la transformación digital de la PYME, el
emprendimiento tecnológico o la formación
en economía digital. Destacan los siguientes
programas:
• ONTSI: National center for monitoring
and analysis of the Telecommunications
and Information Society sector.
• Definition of ITC policies for the Spanish
Government.
Main areas of research:
o Studies about SmatCities, e-Commerce, ITC within SMEs, ITC sector, Professional ITC and
Cybersecurity. Research and development in new methodologies based on Big Data

14. Disrupt or be disrupted?

15. 1st. Key: The bottom of the pyramid
Digital might be nnovation made possible!
Create new
models
Transform existing
business
It is all about
People!

16. Funding and
Management
- International
- National
- Local
- Agglomeration
- Local incubation/clusters
- Strong ties (incremental innovation)
Knowledge
and Markets
- International
- National
- Local
- Acceleration
- Global pipelines/chains
- Weak ties (radical innovation)
What policies?
2nd Key: International ambition

17. 17
“The important thing for governments is not to do things which
individuals are already doing, and to do them a bit better or a little
worse; but to do things which at the present are not done at all”
John M. Keynes
‘The end of the
laissez-faire’, 1926.

18. 18
Thank you very much!!
@JoseMLeceta
@Redpuntoes
www.red.es