Fundable.com is one of the top crowdfunding sites dedicated to helping your company raise capital. Here are a few crowdfunding basics to help you get a better understanding.

1. BUSINESS CROWDFUNDING
A Beginner’s Guide to

2. WHAT IS CROWDFUNDING?
“Crowdfunding is a method of
raising capital through the
collective effort of friends, family,
customers, and individual
investors.”

3. WHAT ARE THE BENEFITS
OF CROWDFUNDING?

4. REACH
Top crowdsourcing platform sites like
Fundable give you access to thousands of
investors who can see, interact with, and
even share your fundraising campaign!
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5. PRESENTATION
When creating a crowdfunding campaign, you
go through the process of looking at your
business from the top level and boil it down
into a polished and easily digestible package.
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6. PR & MARKETING
From launch to close, you’ll
be able to share and promote
your campaign through social
media and other online
marketing tactics.
Throughout your campaign,
it’ll be easy to steer traffic to
your company website and
other resources as well.
@astroguy on flickr
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7. VALIDATION OF CONCEPT
By presenting your concept to the
masses, you’ll have the
opportunity to validate and refine
your offering. If potential investors
show interest or ask questions,
you’ll be able to decide if
something is missing and if you
need to make any changes to your
campaign.
@tom_weilenmann on flickr
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8. EFFICIENCY
Online crowdfunding allows you to
centralize and streamline your
fundraising efforts. By creating a
single, comprehensive profile, you
demolish the need to pursue each
investor individually because you’ll
be able to present everything online
in a very accessible format.
LEARN HOW TO CREATE
YOUR PROFILE WITH
FUNDABLE, ONE OF THE TOP
CROWDFUNDING SITES.
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@graceshome on flickr

9. WHAT ARE THE DIFFERENT
TYPES OF CROWDFUNDING?

10. Donation-based crowdfunding is
when there is no financial return to
the investors or contributors.
Common initiatives include
fundraising for charities, disaster
relief, nonprofits, and medical bills.
Crowdfunding
DONATION-BASED

11. REWARDS-BASED
Rewards-based crowdfunding occurs
when individuals contribute to your
business in exchange for a reward. These
rewards are usually the product or service
your company offers. Since there is no
financial return, this type of crowdfunding
is often associated with donation-based
crowdfunding.
Crowdfunding

12. EQUITY-BASED
Equity-based crowdfunding allows
contributors to become part-owners of
your company by trading capital for
equity shares. This enables contributors
to receive financial return on their
investment and a share of the profits
(dividend or distribution).
Crowdfunding

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