1. jag/jeff aguila
323-253-3979
jag.design@earthlink.net
graphic design is communication
week 1
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word: FAST
week2
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word: LOUD
look up meaining, own experiences, keep it simple
bleeding ears, large notes, yelling, din, bullhorn
super hero logo: initial of my name or my power
research, thumbnails, roughs
6 thumbs can be for different powers
think black and white, negative space
power to woo any woman
power to rock out
power to start a party instantly
erase peoples minds
power to bend light
lightning from hands
teleportation
power to traverse through dimensions
power to create any ice cream i want
PANDA MAN
week 3
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WORD: live (adj - not as alive, or living)
do 4 variations of my strongest logo idea
positive and negative space
line thickness variation
line illusion
week 5
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WORD: vacation - no straight photos of hawaii, beaches/water/ocean, sand, palm trees
no tourists
design process:
vertical thinking - the obvious
incubation: step away from it for a sec
notation: sketches

2. ocular reconnaissance - look at other stuff for inspiration
what makes a good symbol -
-positive association with the product/service
-easy ID
logo ->logotype-> logo=word, type/typos = impressions, in greek
logo can be piece of typography, symbol, picture, or all of these
sums up connected task of conceiving a distinctive graphic for that has commercial
value
effective logo must be"
familiar enough to be recognizable
unusual " " memorable
simple enough to read instantly
enough detail or meaning to be interesting
memorable and appropriate to the ideas and activities it represents