1. Fashion | Graphic | Interior Design
Merchandise Management
Merchandise Marketing
Visual Communication
www.wadecollege.edu
2 0 1 5
Rooms To Go:
Dreams Come True!
Farewell Chairman
Wade College Makes
Its Mark on the “Pin Show”
CIDA Candidacy
Rebranding of an Icon
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2. Rooms To Go – Dreams Come True!
Brandi Westbrook came to Wade College as an accomplished
dental assistant wanting to change careers. Her dream, from
early on, was to be a buyer for a large furniture firm. She graduated
with her AA degree in Merchandising and Design, Merchandise
Marketing concentration. Recently, she became an assistant buyer
at Rooms To Go and finished a new shoot with Cindy Crawford! She
says, “It was so incredible with no issues. I had all of the assortment
planned down to perfection and everything arrived on time. I se-
lected all the living room merchandise from
Cindy’s line. This was a huge deal and I
executed it perfectly. Jeff Seaman, our CEO,
even wrote to tell me what a great job I
did! When I walked into the contemporary
house, which was the scene of our TV and
print shoot, Pat, my VP, introduced me and
told everyone that nothing would have
been possible without me. Everyone
started clapping including Cindy
Crawford! She came up and introduced
herself, shook my hand and said ‘thank
you’ to me! It was incredible, and she is so
sweet. We ate lunch at the house, and we talked about shoes and
hair! It was the most incredible experience ever! The TV spot will
air on March 1st and I can’t wait to see my hard work on TV. I can
never thank you all at Wade College enough for helping me to succeed
in life!”
Pearls and Talons Launch Party
Creative director Jennifer de Socarraz-Fleming has teamed up with In-
StyleXchangetodesignandproduceafemininelinewithasophisticated
edge. Fashion Group International sponsored the launch of Pearls and
Talons at Ornare, a Brazillian ultra-luxury home interiors showroom in
theDallasDesignDistrict.Wadestudentshadtheopportunitytoattend
the event with our Merchandising Division Director, Dr. Jason Stanford.
Night of Stars Honoring Legend Zac Posen
Fashion’s biggest night in Dallas is unquestionably Fashion Group
International’s Night of Stars. Each year the organization honors
the best talent in Dallas’ fashion and creative industries. The event
marked the 65th anniversary of the world’s largest fashion industry
networking organization, with the Dallas chapter among the largest.
“Zac Posen is an extremely talented and globally recognized designer,”
noted Chuck Steelman, Fashion Group International’s regional director
and publicist for Neiman Marcus. The event drew a sold-out crowd to
the Fashion Industry Gallery. Ken Downing, the fashion director at
Neiman Marcus, honored Zac with the Lifetime Achievement Award
in Design, before a complete Zac Posen collection took to the runway
for a show-stopping presentation! Lisa Dawson of the Kim Dawson
Agency was presented the Career Achievement Award, Todd Fiscus
received the Career Achievement in Event Design award
and actress Linda Gray from TNT’s Dallas won a Lifetime Achievement
Award. Wade College students had the opportunity to work backstage
with Zac Posen and the production team to produce the show, while
other students worked the front of house and networked with the
star-studded room!
Urban Outfitters Display Artist
Originally from Illinois, artist Val Curry has been an active Dallas
resident since the early 1990s. He received his BFA in Sculpture
from Texas A&M University Commerce, and recently presented his
thesis show for his MFA at University of Texas at Dallas. His work has
been exhibited both locally and nationally. Curry’s sculpture often
focuses on themes of consumerism, waste, and manufactured
artifacts through the use of recycled and found objects. Wade
students have benefited from Curry’s expansive experience through
design workshops on campus that allowed students to experiment
with sculpture by repurposing old toys into new forms. One such
workshop culminated in Wade student work being displayed alongside
Curry’sathis“ToyingAround”exhibitionattheTCCTrinityRiverCampus.
Recently, students had the oppor-
tunity to tour the Mockingbird
StationUrbanOutfitterswhereVal
Curry works as a full time display
artist. Urban Outfitters is known
for its edgy, creative, and unique
store interiors, window displays,
and art work. During this trip,
students were encouraged to explore and ask questions about the
store’s distinctive visual merchandising and store design, and the
lengths that Curry goes to in order to maintain this aesthetic. This
tour and dialogue with Curry pushed Wade students to consider
just how much a store’s space can be manipulated and enhanced to
provide the best experience for consumers, and students left eager to
employ these new ideas in their class projects and professional work.
Thoughts about Wade College
from a Stellar Student,
Samantha Zahn
When I graduated high school in 2012, I was
extremely unsure of what I wanted to do in life.
I was only 17. I was always intrigued by fashion
and the way clothes could describe someone’s
personality, but it’s such a tough industry to get
into, so I never thought I could make a career
of it. I enrolled in a local community college to
work towards becoming a teacher. After about a
year of that, I decided that I would take a break
from school because I knew I wasn’t going to be
happy if I pursued my degree in teaching. During
my time off school, I took a trip to visit my Aunt and
Uncle in Vermont, and we discussed a lot about
what I wanted to do career-wise, which I knew
was something in the fashion industry. My Aunt
Jan did some modeling in Canada when she was
younger, so she was always a huge supporter of
mine. She would research schools for me and send
me books and articles on fashion. This was how I
cameacrossWade,straightfromGoogle!Ididsome
research on the school and then set up a meeting
with admissions and enrolled right then and there.
This is only my second trimester here at Wade, but
I have been so overwhelmed by the kindness and
humbleness of the staff and students here. Every
single staff member genuinely cares and wants
to help and see you achieve your goals. So many
opportunities are available to you through Wade
Collegewhichallowyoutonetworkandmeetmany
new and incredible people during your time here.
I’m so thankful for the opportunities I have already
beengivenandfortheamazingfriendsIhavemade!
Rebranding of an Icon
Wade College celebrated its 50th year
educating individuals seeking to enter the creative
and lifestyle industries over three years
ago! It was time to embark on a
journey to give the college’s brand a facelift that
would reflect our creative present and dynamic
future! The administration of the college called
on the most prestigious and well-established
advertising agency in Dallas, The Richards Group,
known for its creativity and out-of-the-box
solutions with clients like Chick-Fil-A,
The Home Depot and Motel 6.
The agency embarked on an internal study of the
college to find out what makes us ‘tick.’ After
interviews with students, faculty and
administration, the agency presented us with a
completely new brand image--from the
dynamic, new “W” with its vibrant colors and
complex, uplifting and creative prints, to a whole
suite of print and broadcast media.
The Richards Group helped us to put into words
our philosophy about our students and our
institution. We are a difference maker for our
students! To those students who want meaning-
ful experiences, Wade is the college where un-
paralleled attention unlocks opportunities. We
are welcoming, clever and tenacious. Students
and alumni of Wade College refuse to settle.
Council of Interior
Designers Accreditation
Wade College is a fully accredited, four year
institution granting bachelor’s degrees in
merchandising and design. Last year, the college
embarked on a new accreditation creden-
tial from the Council of Interior Designers
Accreditation or CIDA. Students graduating from
CIDA-accredited institutions can sit for the
National Council of Interior Design Qualifica-
tion (NCIDQ) exam in order to become licensed
interior designers in the state of Texas. Those
graduates who want to work for larger
interior design firms can use the NCIDQ
as an additional credential to further
their careers in the interior design field.
In November, Wade College hosted a visiting
committee from CIDA at the college over a
four-day period. In preparation for this visit,
the college conducted a year-long self-study,
evaluating and updating the entire interior
design academic program and investing in
new software and hardware like a state-of-
the-art Canon plotter for industrial prints. The
collegebuiltadisplaygalleryshowcasinginterior
design students’ work including studio
projects, CAD drawings, models, construction
documents, fine art and other endeavors.
The 1,000 square foot gallery was located
on the 7th floor of the Dallas InfoMart. The
visiting accreditation team reviewed hundreds
of student projects within this gallery, as well
as interviewed students, faculty and
administration about the program and the
institution. The visiting team voted unanimously
to recommend us for candidacy. In
March, our Interior Design concentration
received candidacy status within CIDA.
On The Cover
Our D&M cover model is Ty Edward
of Tabb Models. Makeup is by Toni
Marlo and Ashlea Hopkins and hair
is by Madi Taylor. Photography is by
Kenn Perry. Wardrobe stylist and
creative director is Frank Christon,
Wade College graduate.
About the artist
Frank Christon, class of 2011, is a
wardrobe stylist and creative
consultant based in Oklahoma City.
He also specializes in photo shoot
concepts and art direction. His eye
for detail, sense of style and ability
to put together unique looks help
him to stand out in editorial, com-
mercial, sports and look book shoots.
He has worked for Mercedes Benz
fashion week, Wade Livingston,
photographer, The Campbell Agency,
and DIFFA. He is also an experienced
visual merchandiser, working for JC
Penney, H&M and Metro Park. Frank
has been featured as a fashion expert
on Fox 25 Oklahoma City. His website
is www.recipestyling.com.
Wade College is a Dallas-based
design and merchandising college.
For additional information visit
www.wadecollege.edu
Wade College
Infomart
1950 Stemmons Freeway
Suite 4080 lb#562
Dallas, Texas 75207
p: 214.637.3530
f: 214.637.0827
EDITOR-IN-CHIEF
David Calton
COPY EDITOR / WRITER
John Conte
CREATIVE DIRECTOR
Jasmine Hawes
ART DIRECTORS
Chad Caudill
Brittany Smith
CONTRIBUTING DESIGNERS
Monica Deluna
Tiffani Green
Jennifer Huckabay
Tamara Kennison
Tracye Washington
2 | www.wadecollege.edu d&m 2015 d&m 2015 www.wadecollege.edu | 3
Miss Texas Organization
Wade College has become the largest in-kind sponsor of scholarship
opportunities to the Miss Texas pageant system. The college pledged
over $1 million in scholarships with half scholarships being made
available to the current Miss Texas and Miss Texas Outstanding Teen.
The winner of all 50 local pageants, statewide, have access to
quarter scholarships, providing each applicant to the college maintains
a 3.5 GPA throughout their studies. Ivanna Hall, Miss Texas
2013, paid a special visit to Wade College to make the college’s
sponsorship official.
Wade College administration and faculty attended the four night-long
Miss Texas pageant at the Eismann Center in Richardson to watch
Monique Evans, Miss Park Cities, be crowned Miss Texas. Evans is a
pre-med student whose platform addresses heart health, nutrition
and fitness. She has since been traveling the state to spread awareness.
Wade College was featured in both video presentations and in the
Miss Texas printed program.
Seeds of Africa Benefit
The vision of this non-profit
organization is to create a self-sus-
taining model for education and
community development that
can be replicated across Africa.
Aside from simply giving aid, Seeds of Africa is an organization that
gives students, families and communities the skills they need to
support themselves and rise above poverty. Fourteen of the best chefs
in Dallas came together to entertain 500 guests for an unforgettable
evening at Trinity Groves. Chefs from Bolsa, Knife, Oak, Gemma and
Stock & Barrel among others put on a stellar event. Lisa Petty, editor in
chief of DFW Style Daily, was among the host committee responsible
for the event. Wade College students had the opportunity to work the
front of house at this event and to give back to a worthwhile cause!
Comments? Email:
DandM_Magazine@wadecollege.edu
photo credit: instagram@ricostudios
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3. Erbane Galore
Magazine
A new urban magazine
focusing on fashion, music,
art and other creative
outlets was launched by
Wade College alumna Erika
Green. Putting her graphic
design background to
the test, Erika launched a
magazine in a unique hand-
held size, available also in
digital format. Issues have
featured original interviews
with musicians Kelly Price
and Trina. Other volumes
have focused on celebrity
bloggers, politics, health and beauty. The magazine is professionally
produced with several advertisers signing on. The website is www.er-
banegaloremagazine.com.
Wade College – Along the Way
Chad Caudill originally came to
Wade College to continue a
Communication Design degree
that he started at UNT several years
prior and use that to get a great
graphic design job at The Richards
Group or even designing watches
at Fossil. Along the way in
obtaining his Associates of Arts in
Merchandising and Design with a
concentration in graphic design in
2014, he has created a logo for the
Young Professionals of Rockwall for the Rockwall Chamber of Commerce,
and he just finished a logo for a new brewery/restaurant opening in
Rowlett. They are also allowing him to design their business cards,
stationery, menus, and even signage for the building! Since coming to
Wade in 2012, he feels that his knowledge of Adobe programs such as
Illustrator, Photoshop, and InDesign has increased tremendously and
given him the confidence he needs to feel comfortable doing design
work for clients. After completing his Bachelors degree, Chad plans to
use it to start his own company or land a design position with a
great company such as Fossil or The Richards Group.
Internship UNT - Health Science Center
In 2014, Tiffani Green earned her Associates of
Arts in Merchandising and Design with a con-
centration in graphic design. Soon after, she
received the opportunity to intern as a graphic
designer at the University of North Texas Health
Science Center, where she assisted the sustain-
ability coordinator with design and development
of signage, posters and infographics. Already
equipped with a degree in nursing, she was suc-
cessfully able to apply this knowledge in addition
to the creative skill set she gained at Wade
College. Tiffani is now pursuing her Bachelors degree in visual commu-
nications. Since the internship, Tiffani has gained the confidence needed
to start an online advertising business that specializes in direct mail and
logo design. Her website is www.rocketmailmediashop.com.
Defiance® is the first multi-platform massive online shooter video game
that is also a ground-breaking entertainment experience, interconnect-
ing with a global television program on the Syfy network. BA student
Jasmine Hawes had the opportunity to assist in costume design on the
set for the video game shoot, as well as producing several award-win-
ning costume designs. Jasmine’s passion became focused on
costuming and special effects makeup which she showcases in her work
at various events. Recently, Jasmine completed her first professional
photo shoot where she used her skills to create zombies and survivors
for a Zombie Apocalypse theme.
Currently, Jasmine has found her dream job at Six Flags Over Texas, the
212-acre theme park located in Arlington, as Wardrobe Supervisor.
She works on many costume and makeup projects for the numerous
theatrical productions that Six Flag’s first theme park produces. After
graduation she plans on growing her career with Six Flags, until she
breaks into the costume industry. Jasmine is now studying visual com-
munications at the BA level in order to add more to her knowledge base
and skill set. She received her Associates degree with a concentration
in Fashion Design in September 2013.
An experienced art director, creative
director, and artist, David Calton has
made his career teaching at Wade
College for several years. Professor
Calton started as Art Director for Lands
End in Dodgeville, WI before transition-
ing to Plano-based JC Penney as a
Senior Art Director. Calton has also
been an accomplished studio artist
showing work in multiple exhibitions
including at the Brooklyn Public Library, Caladan Gallery in Cam-
bridge, MA, at the University of Georgia at Athens and at Southern
Methodist University, where he is also an adjunct professor. Pro-
fessor Calton has also served as a Gallery Coordinator at the Uni-
versity of Georgia, working directly with visual artists in
coordinating exhibitions.
At Wade College, Professor Calton has been the Chair of the Graphic
Design and Visual Communications departments for over three
years. During this time, he has developed several brand new courses
at the BA level including Brand Publishing, Vector Graphics, Pho-
tographic Manipulation and Art Direction, among others. Aside
from graphic design courses, Calton has also taught fine art includ-
ing printmaking, papermaking, and figure drawing, at the Univer-
sity of Georgia. His awards include best of show in Lamar Dodd
Printmaking Exhibition, 1st prize for his solo exhibition at Caladan
Gallery in Cambridge, and excellence in printmaking from the
University of Georgia, among others. This term, Professor Calton
has announced his retirement from teaching to pursue another
passion of his – nature! Professor Calton and his girlfriend will be
starting a working farm in Tennessee. We wish him the best of luck
on his retirement!
Farewell Chairman!
From Comics to Reality
4| www.wadecollege.edu d&m 2015 d&m 2015 www.wadecollege.edu l 5
Benjamin Moore Guest Speaker
Interior Design students at
Wade College attended the
Benjamin Moore color
forecasting presentation
presented annually at Wade
College. According to Ellen
O’Neill, Creative Director of
Benjamin Moore, Guilford
Green, the company’s color
of the year, is “a neutral
that’s neutral. A silvery green that works with everything. No worries.
No second thoughts. Just a brush, dipped in a can, ‘whooshed’ on a
wall, and a whole lot of happily ever after.” Benjamin Moore forecasts
colors through extensive research and travel across the globe. The
company divided all of the current color direction into four color fam-
ilies – berries, greens, blushes and blues. Berry colors carry on tradition
with a twist. Classic goes on a graceful journey from rose petal to wine-
berry to deepest plum. Green takes its inspiration from a citrus grove,
a pot of lemon verbena and a sprig of silver sage. Blush tones are the
new opulence, romantic, minimal, luminous and pale. Lush taupe and
barely-there pinks upstage with
just a whisper. Finally, blues
come in “California cool” shades
from lap pool blues to twilight
azures.
The goal of any residential interior designer is to bring to life an
inspiring place to live, one that brings out the best qualities of each
person in the dwelling. For those who live at or below the poverty
line, it is a struggle to provide a roof over one’s head, let alone one
that is inspiring. This is where Dwell with Dignity comes in. The
mission of this non-profit organization is to bring good design to
those less fortunate, inspiring them to maintain a standard of living
they can be proud of and thrive in. A group of interior designers
under the direction of Dwell with Dignity’s founder, Lisa Robison,
create soothing and inspiring homes for families struggling with
poverty by providing and installing home interiors including fur-
nishings, art, bedding, kitchen supplies – and food in the pantry.
Why do they do it? A person’s surroundings can change their
outlook on life. Exposing children, especially, to a nurturing home
environment that includes good design and art can inspire a stan-
dard ofliving that can carry over to future generations. Exposing
parents to this same environment will allow them to see the pos-
itive impact it has on their family; inspiring them to maintain a
standard of living they can be proud of and thrive in. Often times,
even after a family has received all of the counseling, training, and
support from the organization’s partner agencies, they find
themselves struggling to provide a home in which they can thrive.
Dwell with Dignity addresses this critical economic need
through their mission. Wade College students get the opportunity
to work on Dwell with Dignity projects
each term, taking on a design project
for one lucky family. Lisa Robison,
founder, serves on the Advisory Board
of Wade College’s Interior Design
concentration and will be honored as
the May 2015 recipient of the Distin-
guished Achievement Award, given at
the college’s commencement ceremony,
to recognize contribution to the creative
industries.
Jill Gragg Success After Graduation
Jill Gragg, valedictorian of Wade College’s
graduating class in September 2014, now holds
an Associate’s Degree in Interior Design. This
accomplishment, and previous work experience,
provided her with the excellent qualifications
necessary to be hired at an entry level job two
weeks before graduation from Wade. She cur-
rently holds the title of Design Assistant at the
award winning design firm of S. B. Long Interiors,
which is a prestigious leader of “modern tradi-
tional” interiors. Design firms look for employees
with an eye for detail, delivering work on time, and exceptional
organizational skills. Gragg admits that students should develop these
key areas in order to succeed in the business world.
Over the last six months at S. B. Long Interiors, Gragg has been
involved in numerous projects. Styles are different with each
program and have varied from Spanish Mission to Modern to
East Coast Traditional. Research is constant and the learning curve
continues each day. Her base knowledge is attributed to everything
she learned at Wade including AutoCAD, understanding construction
documents, pulling together presentation boards, and calculating
budgets. Jill says, “Students may not realize the ratio of actual design
at 10% to all the other work at 90% that includes managing sources,
quotes, finding trades, tracking bids on custom pieces, staying organized,
overseeing timelines, and capturing every detail.” The job requires
accurate budgets and a keen awareness of details. Typical of most small
design firms, employees wear many hats, and Gragg leans in on PR,
marketing, social media and blogging. “Develop your skills to the best
of your ability because you will use them all. Challenge your current
understanding of the world.” Good advice from a valedictorian who is
on her way to undefined success.
In February, a local restaurant,
Hypnotic Sushi, located on Oak Lawn
Avenue at Cedar Springs Road con-
tracted with Interior Design
student Bernetta Sowels for a
complete makeover of their outdoor
patio. Situated with high visibility on a heavily traveled section of Oak
Lawn, this was a prime opportunity to create a vibrant and welcoming
space for patio diners. This project started out with just a simple face
lift for their patio and lead to additional work on the interior space. The
restaurant is under new management and gave a talented interior
design student a chance to use her creativity. Bernetta says, “She loves
my work and I can’t wait to finish the entire project. I would have to
say without the skills that were taught by Professor Renee Graham, I
don’t think I would have landed this job. She is the best. I am so proud
of the ‘before and after’ of the patio!”
Successful Interior Design and
Professor Has Banner Year
Among the most exciting elements of
an education at Wade College is the opportuni-
ty to network with industry professionals both
in the creative industries and in the classroom
itself. Each of Wade College’s classes is taught
by experienced field content experts and
this is certainly the case when it comes to
our Interior Design courses. Joshua Metzger
came to Wade College as a principal
of Lee Design Group, an architecture and
interior design firm specializing in health care,
corporate, and retail design, as well as urban planning. The past
year has been a banner year for Professor Metzger. He completed
his Master’s Degree in Architecture from Academy of Art University.
He merged his company with Interprise Design, the 9th largest
interior design firm in Dallas. Professor Metzger’s work for
Uptown-based retailer Grange Hall was recently been featured in
Paper-City Magazine. Metzger teaches Computer Aided Design,
Revit, and several interior design studio courses focusing on
various residential and commercial projects including one that
focuses on the design of a kitchen for a kosher client. This is a
challenging opportunity for Wade College students to conduct
cultural research to make proactive decisions for a client with specific
religious and dietary requirements.
Interior Design Student
Lands Hot Spot
Restaurant Makeover
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4. Billy Crawford grew up
in Arkansas and is a
proud BA Merchandise
Management graduate
of Wade. ”I chose Wade
College because of the
smaller campus size and
the prime location in the
Design District. Wade
College significant-
ly helped prepare me for
my career by offering
courses that relate to
my current occupation
as a Merchandise Assis-
tant. Do not study just to make a letter grade; study to remember!
There is a correlation between what I was taught in the classroom
and with my current job.
Billy proudly achieved a corporate level position in the merchan-
dising industry within six months of earning his BA Degree. He is
the Merchandise Assistant for Pier 1 Imports based in Fort Worth,
Texas. “I assist three Buyers, two merchandise planners, and two
allocation analysts among five different departments including
Rugs, Bedding, Throws, Window Treatments, and Shower Linens.
I create SKUs, process purchase orders to vendors, and
execute purchase order changes. No two days at the office are the
same.” Billy also assists buyers with samples including product
validation for e-commerce and gathers competitive market research
on other retailers. “There is daily involvement and communication
with overseas vendors about purchase orders or characteristics
about product. What I enjoy most about my career, thus far, is the
constant involvement with different types of work in the office. I
have worked with legal, product compliance, buying, planning and
allocations, and marketing/e-commerce. It has showed me the
range of occupations that really exist out there.”
Students must prepare successfully for this industry. Billy’s valuable
advice involves what employers are looking for. “Many students
(I at the time) focus on making straight A’s and fail to realize that
is only part of the ‘game.’ Many employers are looking for candi-
dates who are well-rounded. They want individuals who have
experience, have stories to share, and have accomplishments
outside of the classroom. You may be the smartest student, but
that doesn’t make you the sharpest crayon in the box. Last but not
least, you have to network! It is crucial in order to survive in these
areas of concentration. I’m sure Mr. John Conte (VP of Education)
would agree!”
Oscar de La Renta Retrospective
at the George W Bush Institute
Just months before the passing of the illustrious Dominican American
designer, Wade College students had an opportunity to attend the
opening of the Oscar de La Renta: Five Decades of Style exhibit at the
George W. Bush Presidential Center. The exhibit focused on the design-
er’s well-known creations for first ladies like Hillary Clinton and Nancy
Reagan, fashion notables like Anna Wintour and Sarah Jessica Parker
and local Texan socialites including Mercedes T. Bass and Lynn Wyatt.
Oscar’s remarkable career working for Balenciaga, Lanvin, Balmain
and as the only couturier for Elizabeth Arden, was highlighted in the
retrospective. George and Laura Bush had a special relationship with
Oscar, as the designer was responsible for dressing the first lady for her
husband’s inauguration, as well as President and Mrs. Bush’s daughter,
Jenna,forherwedding in 2008.Thesegarments,including JennaBush’s
wedding gown, were artfully displayed against dramatic backdrops and
impressive lighting. Wade College students experienced a multimedia
presentation with video interviews of the designer and the first family.
Established in 2008 at a prestigious
art gallery in Houston, The Little
Black Dress Designer has grown
into a state-wide competition for
emerging fashion designers. The
2014 challenge was to submit a
version of the iconic Little Black
Dress to win part of a $30,000
scholarship. Judges included fash-
ion industry legend Jan Strimple,
designers Abi Ferrin, Prashe and
Khanh Nguyen, and modeling
agent Kate Wagner, among oth-
ers. Those entries placing in the
top 10 received, in addition to
scholarship funds, the opportuni-
ty to be mentored by a successful
designer and the additional opportunity to design for a fashion no-
table, acting as a “muse” for the emerging designer. Wade College
had two students place in the top 10! BA alumni Bridgette Burke and
Trevail Anderson were crowd favorites during the star-studded event
at The House of Blues. Both students were recognized on stage for
their expertly tailored designs. Founder of LBDD, Jeff Shell, went on
to be the keynote speaker and Distinguished Achievement Award
recipient for 2014 at Wade College’s commencement ceremony.
The Fashion Industry Gallery in downtown Dallas lit up for three
consecutive nights as Fashion X Dallas brought a consortium of
designers together to highlight the best of Dallas fashion design.
Designers featured included Edo Popken, Abi Ferrin and Isabella Rose
Taylor among nearly 50 others. The Dallas Fashion Fund awarded its
inaugural award to Jerry Matthews and Francesca Viamonte of Nine
Muses during the event. The award included a Bernina B 560 sew-
ing machine and serger, one year of services from Modalyst, one year
professional membership to Maker’s Row and one year member-
ship to Startup Fashion. The event also benefitted The Rise School of
Dallas, serving children who are developmentally challenged. Wade
College students, administration and faculty were in attendance to
support a trio of evenings celebrating our growing industry in Dallas.
Oklahoma native Shay Wilburn
graduated in 2007 with a concentra-
tion in Merchandise Marketing. Her
grandmother, who owned a fashion
boutique, sparked her initial interest
in the industry. “We used to travel to
Dallas and attend Market so often that
the World Trade Center felt like home.
This is where I was introduced to the
process of retail buying.” She decided
to enroll at Wade College to pursue
her interest. “I’ve always been more
left-brained and logical, but I always knew I had a creative side. My
classes at Wade College unleashed what I never knew existed and I felt
free and comfortable for the first time.”
Shay is the Retail Account Manager at Imaginuity Interactive. Her clients
are shopping centers across the U.S. “We provide website hosting and
email marketing services that integrate with their traditional and digital
branding, social media campaigns, and mobile programs. We work
closely with shopping malls on brand initiatives. We provide marketing
strategies and trends to keep our clients on the cutting edge of retail
and technology.”
“Don’t be afraid to take risks. If you know a job will enhance your resume,
take it. Don’t be afraid to work for different retailers; you’ll gain some-
thing different from each of them. This is the best way to know what
works for you. Whether it’s working for a company or being a business
owner, start creating a path to get you there.”
6 l www.wadecollege.edu d&m2015 d&m2015 www.wadecollege.edu l 7
Shay Wilburn
Little Black Dress Competition
Fashion X Dallas
Alyx Martinez grew up in
South Texas and graduated
in 2012 earning her degree
concentration in Fashion
Design. While she attend-
ed Wade College, she took
advantage of the opportu-
nities and valued the en-
couragement to work the
Apparel Markets at the
Dallas Market Center. “I
also did a lot of volunteer-
ing with Jan Strimple. Com-
bining that with my back-
ground in merchandising and design, allows me to have a better
understanding and knowledge of different aspects of the fashion
industry. I still learn every day in my job and use practices I learned
in school to push myself further whether it’s in a creative aspect
(drawing, sewing), communication skills or managerial skills. Most
importantly, I always have my mentors who I can go to for differ-
ent insights on questions I may have.”
Alyx is currently the National Sales Director for Pink Pewter, a
company that specializes in high-fashion hair accessories that are
fun and edgy. She leads her sales team, enhances customer re-
lationships, and manages sales reps. “During Pink Pewter’s busy
season, I basically live on a plane and travel from show to show.
Otherwise, I am in the office answering phones, inputting data,
designing or researching. Every day is different! I enjoy the com-
bination of sales and meeting new people through traveling
complimented with the office days of assisting in designs for the
next collection.”
For students who are beginning their careers, she recommends
that they network as much as possible. “You never know who
you’ll meet. Always have a business card on you and ALWAYS put
yourself out there! Keep an open mind and embrace the knowl-
edge and wisdom people are willing to give.”
Alyx Martinez
Billy CrawfordWade College Makes Its Mark on the Pin Show
Terry Costa has been the pre-
mier evening wear, prom and
bridal gown resource in Dallas
for decades. Once annually,
Terry Costa’s landmark loca-
tion at the southwest corner of
Preston and 635 hosts the Ter-
ry Costa Design Competition.
Wade College student Sergio
Armas went on to win the com-
petition in a prior year, and
became an in-house designer
for Terry Costa. This year Wade
College has four students who
competed: LaMarcus Holloway,
Cassi O’Brien, Megan Pollock
and Lyenise Veasley. Each stu-
dent presented their garment
during a runway show at Terry Costa to a packed audience including
judge Jan Strimple, famed runway model turned successful fashion
show producer. Student Lyenise Veasley said, “From the moment
I heard about the Terry Costa Designer Competition I was thrilled! I
thought, ‘Project Runway-prom style.’ This was my opportunity to take
my designs to the next level. The representatives of Terry Costa came
to Wade College to go over the contest. Designers participated from
everywhere; there was even a competitor from Sweden! She was a
foreign exchange student who started sewing at a very early age. The
designers and models all became like one big happy family and ev-
eryone was very encouraging.” Veasley recalls about the night of the
event, “Once we got in the Terry Costa showroom, it was lights, cam-
era, action! The models were prepped for the show by the makeup
artists and hairstylists from TINT. They did an awesome job and mod-
els looked fabulous. The night began with a quick prayer backstage
and everyone got in place. I cannot tell you how fast things went from
there.” Students not only participated in the live event, but also had
the opportunity to have their garments represented in Terry Costa’s
social media campaign, where the public voted on their favorite look.
Wade College Students Dominate
Terry Costa Design Competition
The largest independent fashion show in Texas is hosted every
Spring in the Dallas Design District. The event has always focused
on highlighting independent, local designers, providing them a
backdrop to connect with retail buyers from the state and beyond.
This year 15 new designers and 8 veteran designers hit the runway
from Dallas, Houston, and Fort Worth, among other Texas cities.
Wade College Alumni Tracy Harwood was the Events Producer
working under the direction of long time Wade College supporter
Julie McCullough Kim, executive director and the founder of Pin
Show. This year Wade College students, professor, and alumni,
were among the feature designers. Each designer featured six
looks on the runway. Wade
College BA student Venny
Etienne presented his already
accomplished women’s ready
to wear collection, LeVenity.
Wade College Alumni Megan
McKinney of Meg Morgan
showcased her sophisticat-
ed knits and ready-to-wear
line. Wade College Design
Division Director and Chair
of the Fashion Design depart-
ment Rusty Bell, showcased
his men’s intimate apparel
and active wear line ThriIII.
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5. “My life is constantly under
construction. There is always
something to improve.” 2013
graduate Isi Gonzalez proves
just that! Native to Monterrey,
Mexico, she obtained her
Bachelor’s in Marketing while
there, and then moved to
Dallas for Wade College
where she obtained her AA
Degree with a graphic design
concentration. “Wade College
was the best option for pre-
paring more for the real
world. The professors are
skilled in their teaching
methods. The college is
well-connected to the indus-
try. They provide infinite in-
tern and volunteer opportu-
nities, too. Wade College
experience taught me a
variety of skills from the smallest thing such as being in class on time,
how to carry yourself and be yourself at the same time, the focus
towards building a portfolio, and the encouraging support to start in
the industry with volunteering.” All of this helped prepare Isi
successfully for her career.
Isi is the Digital Services Coordinator at Fossil Group headquartered in
Richardson, TX. She coordinates photo studio activities for brands such
as Fossil, Burberry, Tory Burch, Michael Kors, Armani, DKNY, Diesel,
Adidas, and Skagen. But to prepare a career successfully in this indus-
try, education is not enough. Isi recommends that students “get involved
in local industry associations (such as DSVC), go to seminars and con-
ferences, volunteer, and enter design contests. Explore your creativity
in and out of the classroom. Explore every single branch of your indus-
try before committing to one. Find what your motivation is! When you
feel like quitting, think about why you started”. Isi’s own determination
helps her to accomplish more. She continues to grow as a profession-
al, now pursuing her MFA in Visual Communications. “Being a part of
this awesome industry is the greatest accomplishment in life!”
​
Plano-native Brandi Westbrook
graduated in 2014 with a degree
concentration in Merchandise
Marketing. “I did much research
prior to choosing Wade like touring
other schools and reading reviews.
I was very impressed with the Pro-
fessors’ backgrounds. Also, the
trimesters allowed for you to grad-
uate more quickly if you’re willing
to devote the time and effort.
When you have leading profession-
als in the industry become your
professors, there is no room for
failure unless you just don’t try. I
was given every resource to use with people who genuinely care
to see you succeed. It was up to me to see it through.”
Soon after graduation, Brandi’s high determination for success led
her to become the Assistant Buyer for Rooms to Go’s Corporate
Buying Office. “I am constantly reviewing my merchandise flow to
ensure vendor deliveries will not be missed and all purchase orders
are on schedule for those deliveries. In addition, I’m continuously
writing orders to meet typical average sales per month. There are
so many moving parts to my position. Every day is always different,
which is what I love the most. I also make sure new groups are on
schedule to meet advertisements in the near future, and merchan-
dise is ready to transfer to the floors in-time. Those are the most
important parts of my job every day.”
“The biggest career accomplishment for me so far was having the
opportunity to pick out the assortment for the Cindy Crawford
commercial shoot and working with Cindy Crawford herself! The
commercial will run March 1, 2015. In addition, graduating Vale-
dictorian was a huge reason why I was referred to Rooms to Go
through Wade Career Connection, and that I am very proud of. I
showed the dedication to do something I love and proved what I
am capable of doing when I put forth all my effort. Give it every-
thing you have and you WILL succeed. YOU control your own destiny.
Make it happen!”
“I graduated from Wade
College in 2007 with my
degree concentration in
Interior Design. In June
of 2013, I was recruited
by JCPenney to interview
for a store design posi-
tion. I went through a
rigorous interview
process and accepted the
position. My title is Senior
Store DesignSpecialist.
This is the job that I
dreamed of since I was a
little girl! I am working
with an amazing team of
designers who have
worked for Neiman
Marcus, Belk, and many other recognized corporate retailers. I’m doing
what I love, and I will always be thankful for Wade for giving me the
tools to get started in the career of my dreams. It has been a long road
working my way up from a CAD Operator to Store Design Coordinator
with Rent-A-Center, and now to Senior Designer at JCP, but every step
was well worth it!”
Dallas native Shuntae
Wordlaw graduated from
Wade College with a
degree concentration in
Interior Design. “I have
loved the design industry
for as long as I can re-
member. One of my favor-
ite things to do as a little
girl was to sketch floor
plans of my imaginary
dream home. As I became
older, I started sketching
furniture to place inside
my dream home. Later, I
started imagining what
colors the walls would be
and what the accessories would look like. It was then that I realized
that what I envisioned had become bigger than me and that I should
pursue a career in interior design.” Shuntae is the Display Coordinator
for Haverty’s Furniture. “I begin my day at work walking the showroom
floor to ensure that everything looks presentable for the customers.
After the showroom is nice and tidy, the real work begins. I spend my
day hanging pictures, changing displays, placing accessories, and making
beds. I also offer customers tips and tricks with designing their home.
I love that each day is different. There is always a design challenge to
be solved.”For people beginning their careers in this industry, Shuntae
recommends, “Keep an open mind. The rules in design are not concrete.
Don’t be afraid to step out of the box and take a risk. It’s in those
moments that we create amazing things.”
Pamela Davidson Isi Gonzalez
Brandi Westbrook
Shuntae Wordlaw
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