2. BLITZ MAGAZINE
Blitz Magazine is run by a team of student interns under the supervision
andsupportofArc’smarketingdepartmentandmentors.BlitzMagazine
is the UNSW student magazine and guide to what’s happening and
what’s hot on campus and in Sydney, providing student information
about events and opportunity’s happening at both campuses.
Hello
my name is
Keely Spedding
I’m the designer of
Blitz Magazine
Here is a bit about my
work &Design
4. B L I T ZBLITZ MAGAZINE IS A 40 PAGE MAGAZINE PUBLISHED
EVERY FORTNIGHT AND DISTRIBUTED BY ARC TO UNSW
KENSINGTON AND PADDINGTON CAMPUSES. BLITZ
MAGAZINE IS A STUDENT’S WHAT’S ON MAGAZINE
AND ENTERTAINMENT GUIDE WITH LIGHT-HEARTED
ARTICLES AIMED AT THE EDUCATED YOUTH OF UNSW.
BLITZMAGAZINEISPRODUCEDBYAGROUPOFSTUDENT
INTERNS AT ARC. THE TEAM CONSISTS OF TWO STUDENT
EDITORS AND ONE DESIGNER WITH THE HELP OF MANY
STUDENT CONTRIBUTORS THAT ARE DELEGATED
ARTICLES TO WRITE ABOUT IN THE MAGAZINE. BEFORE
STARTING IN THE ROLES THE TEAM MEMBERS WERE
TRAINED IN OH&S PROCEDURES AND BULLYING AND
HARASSMENT TRAINING. THEY WERE THEN ABLE TO
CONDUCT DISPUTE RESOLUTION, BY ASSESSING THE
SITUATION, REFLECTING ON OUR TEAM’S PRACTICES,
ASKING QUESTIONS AND EVALUATING CHANGING OR
IMPLEMENTING THESE CHANGES FOR WHAT’S BEST FOR
THE MAGAZINE AND THE REPUTATION OF ARC.
5. WHERE THE
wild things
WHAT’SONUNSW
S1W72014
BROUGHT
TO YOU BY WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
S1W112014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
Get Jiggy
Wit
It
S1W132014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
S2W12014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
GAME OF THRONES
in
Trivia, you win or you die
S2W32014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
S2W52014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
Ironic Mustache
that started as a joke but you’ve
grown fond of
ARTS
STUDENTs
Hairstyle
you saw on some
guy in Newtown
90s Hairstyle
you wore in primary school
Shades
you saw on Instagram
Overalls
you say you bought
from Vinnies (cost
$250 from ASOS)
Doc Martens
because you’re alternative
Enviro-
friendly
bag you use to
carry your Mac
Tattoo
of a quote you found
on Tumblr
Boat shoes
you’ve never worn on
a boat
Skateboard
so everyone knows how
counter-culture you are
Skinny Chinos
These are the only pants
you own
WE’REHOLDIN’OUT
FORAHERO
S2W92014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
S2W132014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
At the
roundhouse
noonecanhearyou
scream
6.
7. S2W132014
WANT EVEN MORE BLITZ?WANT WEB EXCLUSIVES? blitz.arc.unsw.edu.au
BROUGHT
TO YOU BY
WHAT’SONUNSW
At the
roundhouse
noonecanhearyou
scream
8.
9.
10. My internship with Arc as the Blitz magazine
Designer gave me many opportunities. It helped
me build on my experience in print design and
provided an opportunity to learn and work in a
team environment in a large organization. This has
allowed me to develop my skills and add new work
to my portfolio.
In the role of the blitz designer the organization
gave me a tremendous amount of independence
when creating layouts. They were all of my own
work. Additionally this year they wanted to create
a re-design of the magazine so I was in-charge
of creating new layouts and a new feel to this
magazine as a template for the years to come. The
role allowed me to implement theory and practice
that I have learnt at COFA. With my knowledge of
style rules and knowledge of grid design I was able
to create and learn in the process of my internship.
I can say my layouts from the beginning of the
year to the end of the year have greatly improved.
With the wide variety of topic in each magazine the
role allowed versatilely in creating a wide range
graphics in the publication design. This experience
is of great value to me in establishing a career as a
designer in this area of work.
As a young designer intent on establishing a career
in publication design, a field dominated by large
publishers, this experience was very important to
me. The nature of fortnightly publishing drove me
to manage my time effectively and to work and
accommodate changes. I strived to keep the design
process constant and as efficient as I could.
The content of the magazine was aimed at student
and ‘student life’ this was the main focus of my
design. It led me to research how other publication
with a similar focus had tacked there designs
and what designs appealed to the target market.
Because of the diversity of the student audience
the role encourage me to approach a wide array
of visual designs. I would try and create visual
elements that projected the voice of the article to
the students reading, and cover designs that would
make students pick it up.
Coming to an end of my internship has further
cemented my need and passion for publication
design and has opened my eyes to what I want to do
after completing my studies. My aim now is to gain
even more experience in the publication industry
while studying, and then hopefully, through this
experience, land a job in the industry.
TheStatement
