An introduction to search engine optimization focused on the unchanging foundations of SEO. For more information, read the Foundations of SEO post at https://optsus.com/foundations-of-seo/ This presentation covers: - the connection between people, spiders, & content - understanding search engines - panda, penguin, and other algorithm changes - content planning - measuring success - vertical SEO - five foundational SEO tools - where you can learn more about SEO

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