1. Empowering smallholder farmers
through technology

2. Adwoa Takyi
Maize Farmer
Kasei, A/R

3. Akwasi Yeboah
Truck Driver
Kunsu - A/R

4. Mohammed Sumaila
Maize Farmer
Mpaha, Northern R.

5. The Problem
Exploitative Buyers No Centralized Trucks System No
Market Info

6. Our Solution
Empowering smallholder farmers through technology
AgroTrade - Online
trading
platform
Truckr-
On-demand
Truck
Services
AgroInfo - Market
information
via SMS and Voice

7. &
Hybrid business model for both consumers and businesses
Business
Model

8. Revenue Model /
Projection
+ +
= $800k in first 12 months
based on 80,000 users
% Transactional
Charges
Big
Data Licensing

9. Market & Growth
source: World Bank 2013
$1trillion
Estimated
2030
$9
bn
Target Market share
market size (Africa)
Current AgriBusiness Market Size (2015): $313B

10. Launching in Sept. 2016
300 smallholder farmers
30 AgroCenta Agents
Identified 8 communities in Northern,
Upper East and West Regions for pilot
Traction : Ghana

11. Product Roadmap
Sept 2016
Launch
AgroCenta 1.0
Northern, Upper
East & Upper West
regions of Ghana
Jan. 2019
Launch in Nigeria
Dec. 2016
Launch
AgroCenta 2.0
6 Regions
(Commercial
Version)
SEPTEMBER 2016 - JANUARY 2019
Jan 2018
Launch in Kenya

12. Competitive Advantage
Online Market Market Info Access to Trucks Partner
Networks
X
X
X
X
X
X

13. Use of AgroCenta agents
Chiefs, community and opinion leaders
Leveraging on partner networks such as Wienco, MOFA etc
Electronic media notably community radios and local FM stations
Customer Acquisition Strategy

14. Francis
Obirikorang
CEO
Team
Michael
Ocansey
CTO
Advisors
Regional Reps
Ghana
3 total
AgroCenta
Agents
Ghana
30 total
Agents and Reps
McOmari
Asomani
Research
Lead
Baba
Abdulai
Regional Counterpart
MOFA-JICA Rice
Project
Northern Region
Dr. Richard
Adjei
GIPC’s Rep to GCAP
Dr. Kwasi
Adu
Lecturer,
RNR
KNUST

15. Partner Networks

16. Connect with
Ushttp://www.facebook.com/agrocenta
http://www.twitter.com/agrocenta
http://www.agrocenta.com