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FotoNation Automotive Market Opportunity
2
Opportunity Highlights
• FotoNation is working to develop advanced, intelligent, vision solutions for automotive applications
• Parking assist and in-car cameras target markets together are forecasted to grow to 90M units per
year by 2020 and represent more than 50% of Automotive Camera TAM; a 13% 5 year CAGR.
(Source: Techno Systems Research, Gartner)
• Parking assist and in-car cameras is forecasted to be a $20 Billion market opportunity by 2030
(Source: Yole)
• More than six cameras per vehicle forecasted by 2020 (Source: Gartner)
• FotoNation is a pioneer in developing advanced computational imaging algorithms and best-in-class
hardware accelerated imaging solutions thus we are well positioned to be a leader in the delivery
of automotive applications including driver monitoring systems (DMS), driver identification,
surround view, e-mirror, smart rearview cameras, and 360 degree occupancy monitoring
3
Explosive Growth of Computer Vision in Cars
More than six cameras per vehicle expected by 2020
Parking Assist the fastest growing segment driven by NHTSA’s rear-view camera mandate
Source: Techno Systems Research, Gartner, Strategy Analytics
• Single View
Camera
• Surround view
• Monocular Camera
• View + Sensing
• Stereo Camera
In-Cabin
Front/Front-Side
• Monocular Camera
• Stereo Camera
• NIR/FIR Camera
• Drive Recorder
• Single View
• Surround View
• View + Sensing
360º Safety
• Monocular Camera
• View + Sensing Camera
• Camera + Radar
Rear/Rear-Side
Side
• Monocular Camera
• FIR/NIR Camera
• IR Sensor
• Others
• Monocular Camera
• Single View
• Surround View
• View + Sensing
• Camera + Radar
4
View & Assist Cameras – High Volume Growth Markets
Source: Yole
$10 Billion
Market Size and Units View and Assist
Cameras
Forward
Cameras for
ADAS
2010 2015 2020 2025 2030 2035
~$10B
market
100M – 300M
cameras
$20 Billion ~$20B
market
1B+ cameras
Cameras
per car
Cameras
per car
Cameras
per car
Cameras
per car
5
FotoNation Automotive Target Market
Source: Techno Systems Research, Gartner
Units(Millions)
Total Available Market
>90M Units by 2020
Segment represents 50%
of Total Automotive
Camera Market
5 Year CAGR: 13%
Parking Assist & In-Car Camera Market FotoNation Initial Market
Penetration Window
6
ADAS Market Driven by Regulations and Safety Ratings
• US: NHTSA Rear-view camera mandatory by May 2018 in new vehicles <10,000 lbs
• Government regulated New Car Assessment Programs evaluating safety performance of vehicles
• The Euro NCAP offers rewards program for ADAS systems that provide safety benefits
• US (NHTSA) and Asia (ASEAN, JNCAP, C-NCAP, KNCAP) have similar assessment programs
• Key factors for high ratings are ADAS technologies that use onboard cameras
Source: Gartner
7
Thank You
8
Safe Harbor Statement
This document contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements involve risks and uncertainties that could cause actual results to differ significantly from those projected, particularly with respect to applicable growth for automobile
computer vision, automotive view and assist cameras and FotoNation’s target automotive market and the projected adoption of FotoNation technologies in these markets. Material
factors that may cause results to differ from the statements made include the plans or operations relating to the businesses of Tessera Technologies, Inc. (the "Company"); market or
industry conditions; changes in patent laws, regulation or enforcement, or other factors that might affect the Company's ability to protect or realize the value of its intellectual
property; the expiration of license agreements and the cessation of related royalty income; the failure, inability or refusal of licensees to pay royalties; initiation, delays, setbacks or
losses relating to the Company's intellectual property or intellectual property litigations, or invalidation or limitation of key patents; fluctuations in operating results due to the
timing of new license agreements and royalties, or due to legal costs; the risk of a decline in demand for semiconductors and products utilizing FotoNation technologies; failure by
the industry to use technologies covered by the Company's patents; the expiration of the Company's patents; the Company's ability to successfully complete and integrate
acquisitions of businesses; the risk of loss of, or decreases in production orders from, customers of acquired businesses; financial and regulatory risks associated with the
international nature of the Company's businesses; failure of the Company's products to achieve technological feasibility or profitability; failure to successfully commercialize the
Company's products; changes in demand for the products of the Company's customers; limited opportunities to license technologies due to high concentration in the markets for
semiconductors and related products and smartphone imaging; and the impact of competing technologies on the demand for the Company's technologies. You are cautioned not to
place undue reliance on the forward-looking statements, which speak only as of the date of this document. The Company's filings with the Securities and Exchange Commission,
including its Annual Report on Form 10-K for the year ended Dec. 31, 2015 and its Quarterly Report on Form 10-Q for the quarter ended Mar. 31, 2016, include more information
about factors that could affect the Company's financial results. The Company assumes no obligation to update information contained in this document. Although this document may
remain available on the Company's website or elsewhere, its continued availability does not indicate that the Company is reaffirming or confirming any of the information contained
herein.

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FotoNation Automotive Market Opportunity

  • 2. 2 Opportunity Highlights • FotoNation is working to develop advanced, intelligent, vision solutions for automotive applications • Parking assist and in-car cameras target markets together are forecasted to grow to 90M units per year by 2020 and represent more than 50% of Automotive Camera TAM; a 13% 5 year CAGR. (Source: Techno Systems Research, Gartner) • Parking assist and in-car cameras is forecasted to be a $20 Billion market opportunity by 2030 (Source: Yole) • More than six cameras per vehicle forecasted by 2020 (Source: Gartner) • FotoNation is a pioneer in developing advanced computational imaging algorithms and best-in-class hardware accelerated imaging solutions thus we are well positioned to be a leader in the delivery of automotive applications including driver monitoring systems (DMS), driver identification, surround view, e-mirror, smart rearview cameras, and 360 degree occupancy monitoring
  • 3. 3 Explosive Growth of Computer Vision in Cars More than six cameras per vehicle expected by 2020 Parking Assist the fastest growing segment driven by NHTSA’s rear-view camera mandate Source: Techno Systems Research, Gartner, Strategy Analytics • Single View Camera • Surround view • Monocular Camera • View + Sensing • Stereo Camera In-Cabin Front/Front-Side • Monocular Camera • Stereo Camera • NIR/FIR Camera • Drive Recorder • Single View • Surround View • View + Sensing 360º Safety • Monocular Camera • View + Sensing Camera • Camera + Radar Rear/Rear-Side Side • Monocular Camera • FIR/NIR Camera • IR Sensor • Others • Monocular Camera • Single View • Surround View • View + Sensing • Camera + Radar
  • 4. 4 View & Assist Cameras – High Volume Growth Markets Source: Yole $10 Billion Market Size and Units View and Assist Cameras Forward Cameras for ADAS 2010 2015 2020 2025 2030 2035 ~$10B market 100M – 300M cameras $20 Billion ~$20B market 1B+ cameras Cameras per car Cameras per car Cameras per car Cameras per car
  • 5. 5 FotoNation Automotive Target Market Source: Techno Systems Research, Gartner Units(Millions) Total Available Market >90M Units by 2020 Segment represents 50% of Total Automotive Camera Market 5 Year CAGR: 13% Parking Assist & In-Car Camera Market FotoNation Initial Market Penetration Window
  • 6. 6 ADAS Market Driven by Regulations and Safety Ratings • US: NHTSA Rear-view camera mandatory by May 2018 in new vehicles <10,000 lbs • Government regulated New Car Assessment Programs evaluating safety performance of vehicles • The Euro NCAP offers rewards program for ADAS systems that provide safety benefits • US (NHTSA) and Asia (ASEAN, JNCAP, C-NCAP, KNCAP) have similar assessment programs • Key factors for high ratings are ADAS technologies that use onboard cameras Source: Gartner
  • 8. 8 Safe Harbor Statement This document contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties that could cause actual results to differ significantly from those projected, particularly with respect to applicable growth for automobile computer vision, automotive view and assist cameras and FotoNation’s target automotive market and the projected adoption of FotoNation technologies in these markets. Material factors that may cause results to differ from the statements made include the plans or operations relating to the businesses of Tessera Technologies, Inc. (the "Company"); market or industry conditions; changes in patent laws, regulation or enforcement, or other factors that might affect the Company's ability to protect or realize the value of its intellectual property; the expiration of license agreements and the cessation of related royalty income; the failure, inability or refusal of licensees to pay royalties; initiation, delays, setbacks or losses relating to the Company's intellectual property or intellectual property litigations, or invalidation or limitation of key patents; fluctuations in operating results due to the timing of new license agreements and royalties, or due to legal costs; the risk of a decline in demand for semiconductors and products utilizing FotoNation technologies; failure by the industry to use technologies covered by the Company's patents; the expiration of the Company's patents; the Company's ability to successfully complete and integrate acquisitions of businesses; the risk of loss of, or decreases in production orders from, customers of acquired businesses; financial and regulatory risks associated with the international nature of the Company's businesses; failure of the Company's products to achieve technological feasibility or profitability; failure to successfully commercialize the Company's products; changes in demand for the products of the Company's customers; limited opportunities to license technologies due to high concentration in the markets for semiconductors and related products and smartphone imaging; and the impact of competing technologies on the demand for the Company's technologies. You are cautioned not to place undue reliance on the forward-looking statements, which speak only as of the date of this document. The Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2015 and its Quarterly Report on Form 10-Q for the quarter ended Mar. 31, 2016, include more information about factors that could affect the Company's financial results. The Company assumes no obligation to update information contained in this document. Although this document may remain available on the Company's website or elsewhere, its continued availability does not indicate that the Company is reaffirming or confirming any of the information contained herein.