Across many industries, there are shifts in consumer trends year to year. Through this infographic, we would like to show you the 2021 digital consumer trends for the telecommunications industry. 4 major things to look out for include: 5G network adoption, rise of the gaming industry, OTT versus Pay TV, changes in purchasing behavior. In short, 5G-enabled mobile phones are still less likely to be a priority for many consumers. According to GSMA’s consumer survey data, more consumers are still relying on the basics such as battery life quality. However, adoption of 5G network will most likely be led by gamers as it will support an enhanced gaming experience. Other than that, as individuals are looking for more entertainment, OTT and Pay TV are competing against each other. It’s forecasted that by 2025, Pay TV will still win in some countries. As to purchasing mobile phones or other handsets online, most consumers still prefer visiting physical stores despite the risks of going outside. As the vaccines are rolling out in many countries, we should see improvements in terms of how the world tackles the pandemic. Parallel to that, the 2021 digital consumer trend will likely to continue evolving through time given the uncertainties we’re still facing in the future.

1. © GSMA Intelligence@forestinteractive
2021 DIGITAL CONSUMER TRENDS
71%
24%
5G Network Adoption
Gaming Industry for the Win
Gamers are more likely to upgrade to 5G:
Purchasing Behaviour
1
10
21
37
4
2
Looks for quality
of battery life.
Looks for
5G connectivity.
OTT Vs. Pay TV
OTTs are threatening traditional
pay TV, but the impact differs
between countries:
50% of consumers still intend to buy
their handset from a store instead
of online.
Mobile operators now offer gaming
subscriptions relating it with
5G network.
Pay TV in Finland, Spain,
and Portugal sees growth
until 2025.
According to GSMA’s consumer survey,
the basics are still more important: