2. Objective
Introduce a new range of Pasta Pizzas- a fusion of two very popular
dishes – Pizza and Pasta
Introduce a new refreshed Pasta range
Engage mid to high frequency consumers by providing new &
unique flavors
Retain consumers
Increase frequency & items per order
3. Launch of a
unique range of
Pasta Pizzas and
8 new Pastas
Pizzas would be
available only in
Regular and
Medium sizes
Pastas to have
separate
regional mix -
South & East will
have a different
Pasta range than
North & West
Pre-national
launch trial
happened
during July-
August North,
South , and East
regions
01 02 03 04
National Launch
Date:
1st Oct’2020
05
Launch Plan
4. Pasta Party
• Rigatoni Pasta mixed with a range of
flavorful sauces as toppings to Pizzas
• Two unique flavors in both Veg and Non-
Veg options – A total of 4 pasta pizzas
• Instant Pasta mixed with four new
flavorful sauces and classic toppings
• A total of 8 Pastas*, four flavors in both
Veg and Non-veg options
Domino’s Celebrating Pastas *6 in a region
New Pizzas New Pastas
5.
6. Creamy
Tomato Pasta
Pizza Veg
Creamy
Tomato Pasta
Pizza Non-Veg
Loaded with a delicious
creamy tomato pasta topping,
BBQ pepper chicken, green
capsicum, crunchy red and
yellow bell peppers
Moroccan
Spice Pasta
Pizza Veg
A pizza loaded with a spicy
combination of Harissa sauce
and delicious pasta
Moroccan
Spice Pasta
Pizza Non-Veg
A pizza loaded with a spicy
combination of Harissa sauce,
Peri Peri chicken chunks and
delicious pasta
Pasta Pizza Range
Coming Soon
Loaded with a delicious
creamy tomato pasta topping ,
green capsicum, crunchy red
and yellow bell peppers and
black olives
7. Product Details
Product Ingredients MRP in INR (R/M)
Creamy Tomato Pasta
Pizza Veg
Boiled Rigatoni Pasta, Green Capsicum, Red & Yellow bell pepper,
Black Olive
215/395
Creamy Tomato Pasta
Pizza Non Veg
Boiled Rigatoni Pasta, Green Capsicum, Red & Yellow bell pepper,
BBQ Pepper Chicken
215/395
Moroccan Spice Pasta
Pizza Veg
Boiled Rigatoni Pasta, Harissa Sauce 165/305
Moroccan Spice Pasta
Pizza Non Veg
Boiled Rigatoni Pasta, Peri peri chicken, Harissa Sauce 185/335
Pasta Rigatoni Boiled Creamy Tomato Dressing
Item Code: 10001252 Item Code: SOT0033
Pack Size: 500Gm Pack Size: 500Gm
Squeeze Bottle
Red Thick Nozzle
Bottle
Code: Same as
Harissa Sauce Bottle
2 Units in Make Line
Under Counter
New
Ingredients
8. New SKU - Shelf Life
S. No ITEM
PACK SIZE
STORAGE
CONDITIONS
AT RESTAURANT
SHELF – LIFE
UNOPENED POST OPENING
1 – 4 Degree Celsius
DURING
USAGE
1
Creamy
Tomato
Dressing
500 gm 1 – 4 Degree Celsius 6 Months D + 1 EOD
2
Boiled Rigatoni
Pasta
500 gm 1 – 4 Degree Celsius N/A D + 5 EOD
3
Canned Red &
Yellow Bell
Pepper
450 gm
Drained
Weight
Dry Storage
As Mentioned
on Canned
Container
D + 4 EOD
9. Make-line Set Up (Pasta Pizza) - North and West
Mozzarella
Cheese
Cheddar
cheese
Onion
Masala
Paneer
Paneer
Plain
Golden
Corn
Chicken
Tikka
Chili herb
Sausage
Capsicum Tomato
Red
Paprika
Red &
Yellow
Bell
Pepper
Black
Olives
Pepper
BBQ
Chicken
Grilled
Chicken
Rashers
Grilled
Mushroom
Jalapeno Paneer
Tikka
Peri Peri
Chicken
UNDER-COUNTER CHILLER
1 Filler Cheeze 1 Chicken Pepperoni
2 Aranchini Patty 2 Chicken patty onion
3 Boiled Rigatoni Pasta
4 Creamy Tomato Dressing
10. Make-line Set Up (Pasta Pizza) - South and East
Mozzarella
Cheese
Cheddar
cheese
Onion
Masala
Paneer
Paneer
Plain
Golden
Corn
Chicken
Tikka
Chili herb
Sausage
Capsicum Tomato
Red
Paprika
Red &
Yellow
Bell
Pepper
Black
Olives
Pepper
BBQ
Chicken
Grilled
Chicken
Rashers
Grilled
Mushroom
Jalapeno Paneer
Tikka
Chicken
Keema
Peri Peri
Chicken
UNDER-COUNTER CHILLER
1 Filler Cheeze 1 Chicken Pepperoni
2 Aranchini Patty 2 Chicken patty onion
3 Boiled Rigatoni Pasta
4 Creamy Tomato Dressing
13. Order Taking
Order taker to inform all
guests about new Pizzas
while taking the order
If a guest does not order
the new pizza/pasta, the
order taker must make
at least one attempt of
suggestive selling
14. Order Taker’s Script
Smile and Welcome
Generic
Personalize
How many
persons?
If repeat guest (review last order and first offer their
previous order and then the promotional offer)
Promotional
offer
"Would you like to have your last order again Or Would
you like to try our exciting Pasta Pizzas that we have
launched? It's a new fusion idea from Dominos, where we
have brought together our Pizzas with saucy rigatoni
Pasta."
Give details of the
new Pizza
Guest agrees to Previous order or Pasta Pizza
Get Guest's choice
Confirm the order or
Take guests choice from the Pasta Pizza menu
Upsell Upselling Crust
Suggest Pizza
Addons
Suggest GB
Suggest Beverage
Step -1
Step -2
Step -3
In case of product
non-availability
Suggest
Alternatives
If guest declines Pasta Pizza
"Would you like to try our exciting Pasta Pizzas that's a new fusion idea from
Dominos, where we have brought together our Pizzas with saucy rigatoni
Pasta?"
If it's not a repeat guest
Closure
"Sir/Ma’am <name of pizza> , it has these toppings (toppings) and sauce (sauces) It is spicy / medium spicy in flavor (on the basis of
flavor of the pizza selected by the guest). Price of the pizza is <price for respective pizza>
Suggestive Selling
"I'm sorry, Sir/Mam, ABC is not available right now. Would you like to go for XYZ instead?"
Example: "I'm sorry, Kadhai Paneer is not available right now, would you like to go for Paneer Makhani or Peppy Paneer instead?"
PIZZA ORDER AND UPSELLING FLOW
Sir / mam " I will repeat your order " (please mention veg/ non veg along with all products)
Sir / mam " the total bill value including the tax is XYZ , may I know your mode of payment "
SMILE :) "Namaskar, Welcome to Domino's"
"May I have your contact number please "
"For how many people would you like to order today" ( 1 Person -Size ;1 -Regular ; 2-3 - Medium ; 3-4 : Large )
If it’s a repeat guest, the guest's name will pop up, please personalize and address guest by name. "Welcome back, Mr/Ms Sharma…"
If the name does not show, ask for the guest's name "May I have your name please"
"Would you like to upgrade your pizza crust to Cheese Burst or Thin crust "?
"Would you like to add SGB or GB?"
(wait for guest's response, if they say no, then Suggest addons - follow below steps)
"Sir/Ma’am you can club the new pizzas with our ongoing Everyday Value Offer on Regular and Medium pizzas <give the details of EDV
offer as per the guests request>”
"Would you like to have an ice cold Pepsi / Mirinda/ 7Up along with your pizza "? If guest says "NO" please tell them about the combo
offer - "sir / mam we have a combo deal on garlice bread with pepsi @ 139 would you like to go for it "?
Greet
Get Guest's Pizza
preference
Sir/ Mam " Your order will be sevred to you with in XYZ minutes , your order number is XYZ . Thank you!
"Would you prefer Veg / Non -veg, Spicy or Non - Spicy"
Take guests choice from the regular menu
16. Some Precautions
Pasta should not be placed
beyond sauce border
Sauce should cover the Pasta
In case of placement missed
and the texture is dry, not soft;
should be removed at cut
Not to miss the bake sprinkle
17. FAQs
• Do Pasta Pizzas come under EDV offer?
o Yes
• Are the new pizzas available in Large size?
o No, it’ll not be made available in large size
• Are the new pizzas available in all crust types (Cheese burst, Thin Crust, Fresh Pan etc.)?
o Yes, the new Pasta Pizzas will be made available in all crust types
• Is the Pasta topping same as the one used in the existing Italian Pasta in our system?
o No, the pasta used as toppings for Pasta Pizza is Boiled Rigatoni Pasta
• Is the product Spicy or Non Spicy?
o Chicken tikka and Paneer tikka – Spicy
o Jalapeno Cheese and Moroccan – Medium Spicy
o Creamy tomato – Non Spicy
• Can the topping be customized on guest demand?
o Except for pasta topping, all other toppings can be customized for Pasta Pizzas
18. Q Cards
For Make Line (Pre-bake)
Print and Put up in Makeline area
19. CREAMY TOMATO PASTA PIZZA NON-VEG
CREAMY TOMATO PASTA PIZZA VEG
INGREDIENTS REGULAR MEDIUM
Pizza Sauce 25 45
Mozzarella Cheese 25 45
Boiled Rigatoni Pasta 50 100
Creamy Tomato Dressing 50 90
Green Capsicum 20 35
Red & Yellow Bellpepper 20 35
Olives 10 20
INGREDIENTS REGULAR MEDIUM
Pizza Sauce 25 45
Mozzarella Cheese 25 45
Boiled Rigatoni Pasta 50 100
Creamy Tomato Dressing 50 90
Green Capsicum 15 25
Red & Yellow Bellpepper 20 35
BBQ Pepper Chicken 12 30
20. MOROCCAN SPICE PASTA PIZZA NON-VEG
MOROCCAN SPICE PASTA PIZZA VEG
INGREDIENTS REGULAR MEDIUM
Pizza Sauce 25 45
Mozzarella Cheese 25 45
Boiled Rigatoni Pasta 50 100
Harissa Sauce 50 90
Bake Sprinkle 1 1.5
INGREDIENTS REGULAR MEDIUM
Pizza Sauce 25 45
Mozzarella Cheese 25 45
Boiled Rigatoni Pasta 50 100
Harissa Sauce 50 90
Peri Peri Chicken 35 65
Bake Sprinkle 1 1.5
21.
22. Creamy
Tomato Pasta
Cheesy
Jalapeno Pasta
A creamy pasta baked with
onions and jalapeno in a
cheesy jalapeno sauce
dressing and served with a
basil sprinkle
Moroccan
Spice Pasta
A delicious pasta made with
Harissa sauce, onions,
mushrooms, olives and a basil
sprinkle on top
Tikka Masala
Pasta
A spicy red pasta with onions,
paneer tikka, and a basil
sprinkle on top
Pasta Range - Veg
Coming Soon
A delicious pasta baked with
onions, black olives and green
capsicum in a creamy tomato
dressing and served with a
basil sprinkle on top
PAN INDIA NORTH & WEST SOUTH & EAST PAN INDIA
23. Creamy
Tomato Pasta
Cheesy
Jalapeno Pasta
A creamy pasta baked with
onions, jalapeno and pepper
barbeque chicken in a cheesy
jalapeno sauce dressing and
served with a basil sprinkle
Moroccan
Spice Pasta
A delicious pasta made with
Harissa sauce, onions, olives,
chicken meatballs and a basil
sprinkle on top
Tikka Masala
Pasta
A spicy red pasta with chicken
tikka, onions and a basil
sprinkle on top
Pasta Range – Non-Veg
Coming Soon
A delicious pasta baked with
onions, Olive and Pepper
Barbeque Chicken in a creamy
tomato dressing and served
with sprinkled basil
PAN INDIA NORTH & WEST SOUTH & EAST PAN INDIA
24. Product Details
Pasta Ingredients MRP in INR (R/M)
Creamy Tomato Pasta Veg
Instant Fusilli Pasta, Creamy Culinary Dressing, Onion, Olive, Green
Capsicum, Parsley sprinkle
129
Creamy Tomato Pasta
Non-Veg
Instant Fusilli Pasta, Creamy Culinary Dressing, Onion, Olives, BBQ
Pepper Chicken, Parsley sprinkle
139
Tikka Masala Pasta Veg
Instant Fusilli Pasta, Spicy Red dressing, Onion, Paneer Tikka,
Parsley sprinkle
129
Tikka Masala Pasta Non-
Veg
Instant Fusilli Pasta, Spicy Red dressing, Onion, Chicken Tikka,
Parsley sprinkle
139
Moroccan Spice Pasta
Veg
Instant Fusilli Pasta, Harissa Sauce, Onion, Mushroom, Olives,
Parsley sprinkle
129
Moroccan Spice Pasta
Non-Veg
Instant Fusilli Pasta, Harissa Sauce, Onion, Olives, Meatballs,
Parsley sprinkle
139
Cheesy Jalapeno Pasta
Veg
Instant Fusilli Pasta, Cheesy Jalapeno Sauce, Onion, Jalapeno,
Parsley sprinkle
129
Cheesy Jalapeno Pasta
Non-Veg
Instant Fusilli Pasta, Cheesy Jalapeno Sauce, Onion, Jalapeno, BBQ
Pepper Chicken, Parsley sprinkle
139
25. Product Details
Raw Pasta- Fusilli Creamy Tomato Dressing Jalapeno Cheese Sauce Measuring Cup for Dominos Pasta 120Ml
Item Code: 10001263 Item Code: SOT0033 Item Code: SO0001 Item Code: 30001049
Pack Size: 1Kg Pack Size: 500gms Pack Size: 1 Kg 1 Unit
New
Material
Pasta Lid Printed Pasta Sleeve New Pasta Box New 450Ml Pasta Lid Unprinted SS Spoon Impress - NBU
Item Code: 20000723 Item Code: 20000722 Item Code: 20000725 Item Code: 20000726 Item Code: 30000992
Pack Size: 150 Pack Size: 150 Pack Size: 100 Pack Size: 100 1 Unit
New
Material
To be used in PRP
To be used in Packing
26. New SKU - Shelf Life
S. No ITEM
PACK
SIZE
STORAGE CONDITIONS
AT RESTAURANT
SHELF – LIFE
UNOPENED
POST OPENING
1 – 4 Degree
Celsius
DURING
USAGE
1
Instant Fusilli
Pasta
1 Kg* Dry Storage
Store in an airtight
container in dry
storage
24 Months 30 Days# 30 Days#
2
Creamy
Culinary
Dressing
500 Gm Walk-in
Handle and store
the same way as
we handle and
store Filler Cheese
6 Months D + 1 EOD
3
Jalapeno
Cheese Sauce
1 Kg Walk-in
Handle and store
the same way as
we handle and
store Filler Cheese
4 Months D + 4 EOD
*Pack size of Fusilli Pasta for store trials will be 5 Kg, while for national launch it’ll be 1 Kg.
#30 days is subject to it being stored in the primary packet inside air tight container at ambient temp.
27. Other Items Required
S.
No.
Item Name Area Of placement
Qty Required per Portion/
Restaurant
1 Pasta Box New 450Ml Dry Storage 1
2
Measuring Cup for
Dominos Pasta 120Ml
Dry Storage 1 per store
3 Stainless Steel Spoon Dry Storage 1 per store
4 Plain Lid Dry Storage 1
5 Printed Lid Cut Table 1
6 Printed Sleeve Cut Table 1
28. Make-line Set Up (Pasta) - North and West
Mozzarella
Cheese
Cheddar
cheese
Onion
Peppy
Paneer
Paneer
Plain
Golden Corn
Chicken
Tikka
Chili herb
Sausage
Red Paprika
Red &
Yellow Bell
Pepper
Black Olives
Pepper BBQ
Chicken
Grilled
Chicken
Rashers
Capsicum Tomato
Grilled-
Mushroom
Jalapeno
Paneer Tikka
Peri Peri
Chicken
Chicken
Meatballs
UNDER-COUNTER CHILLER
1 Filler Cheeze 1 Chicken Pepperoni
2 Arancini Patty 2 Chicken patty onion
3 Boiled Rigatoni Pasta
4 Creamy Tomato Dressing
29. Make-line Set Up (Pasta) - South and East
Mozzarella
Cheese
Cheddar
cheese
Onion
Peppy
Paneer
Paneer
Plain
Golden Corn
Chicken
Tikka
Chili herb
Sausage
Red Paprika
Red &
Yellow Bell
Pepper
Black Olives
Pepper BBQ
Chicken
Grilled
Chicken
Rashers
Capsicum Tomato
Grilled-
Mushroom
Jalapeno
Paneer Tikka
Peri Peri
Chicken
Chicken
Keema
UNDER-COUNTER CHILLER
1 Filler Cheeze 1 Chicken Pepperoni
2 Arancini Patty 2 Chicken patty onion
3 Boiled Rigatoni Pasta 3 Chicken Meatballs
4 Creamy Tomato Dressing
30. Important - PRP
Decide the PRP quantity
for each variety based on
sales projections.
Do PRP minimum 3 hours*
before the Pasta is baked.
Use the prepped pasta
within 24 hours.
Do PRP during the non-
peak hours on make line.
Use RO water/drinking
water for PRP.
Store water for PRP in
make line bins or any
other appropriate
container.
Exact measurement of
pasta, water, and sauce is
required; so the scales and
the water measurement is
required during PRP.
Write the name of Pasta
being prepped over the
ROX slip or the tray itself
Clean and sanitize utensils
used in PRP immediately
afterwards. Also follow
the two hour sanitization
rule for them.
Important to mix the sauce in water during PRP | *3 hours of Prep is not included in the 24 hours of PRP
31. 5.Keep the Pasta container in a
dough tray.
6. Cover the tray with another tray
and keep it in chiller (1 - 4 degree).
Prepped Pasta can be used after 3
hrs of prepping upto 24 hrs.
4. Cover it with a plain lid with
ROX sticker.
PRP FOR PASTA
1. Take an aluminium container
and put 45 gms Instant Fusilli
Pasta in it.
2. Pour 120 gms RO water
(ambient) in Pasta with the help
of SS Water Portioner.
3. Put Sauce/Dressing 90 gms in
the Pasta container and mix well
with the help of a stainless steel
spoon.
32. ON ORDER
1. Remove the plain lid from the
Pasta Container.
2. Add 15 gms of Onion. 3. Add 15 gms of Capsicum.
7. Close the Pasta Container with
printed lid.
4. Add 5 gms of Black Olive. 5. Place the pasta container on a
regular screen and pass through
oven.
6. Put the pasta container on table.
Sprinkle 1/2 gm of Basil Parsley
Sprinkle on top.
8. Punch in the correct Flavor
mentioned on the sides of the
sleeves as per order.
9. Insert the Pasta Container inside
printed sleeve , mark it with Veg
sticker. Serve along with Wooden
Fork and Paper Napkin.
ON ORDER CREAMY TOMATO VEG PASTA
Press along
Perforation
to punch
33. PRP for Pastas
PRP for Pasta
• To be adhered for 2 weeks
• Ideal time to do PRP – Evenings/Late Afternoon (24hrs shelf life)
• If the PRP requirement is more than 2/3 pastas, it is recommended to do PRP more than once
• Weekday and Weekend order count should be considered separately for PRP requirements
• This is a recommendation basis trends we have seen during store trial. If the store team feels different, they
can go ahead with that
34. Punching in POS – Creamy Tomato Pasta & Cheesy Jalapeno Pasta
36. Order Taking
Order taker to inform all
guests about new Pastas
while taking the order
If a guest does not order
the new Pastas, the
order taker must make
at least one attempt of
suggestive selling
37. Order Taker’s Script
1. Pitch Pastas to guests who are ordering pizza, side, or desert
2. Inform the target guests about Pastas
“Sir/Ma’am, would you like to try our exciting Pasta mixed with
four new flavorful sauces and classic toppings?”
3. Highlight the value proposition of pastas available in your region
“It comes in 6 variants three flavors in both Veg and Non-veg
options.” <inform of the 6 variants>
4. Explain the offer
“You may choose any of the veg Pastas only at Rs.129 and non-
veg pastas only at Rs.139.”
5. Try getting the order for any of the Pastas
“Would you like to order from veg or non-veg Pastas"?
39. FAQs
Q. What is the type of Pasta used?
We use instant fusilli pasta, and that’s soaked in water & spicy/tangy sauces and topped with delicious toppings.
Q. Is it a red sauce pasta or white sauce pasta?
We have both red sauce and white sauce Pastas
• Creamy Tomato & Tikka Masala Pasta – Red Sauce Pastas
• Cheesy Jalapeno & Moroccan Spice – White Sauce Pastas
Q. Is it spicy or non-spicy?
• Tikka Masala – Spicy
• Jalapeno Cheese and Moroccan – Medium Spicy
• Creamy Tomato – Non Spicy
Q. What are the sauces used in this pasta?
We use 4 sauces in this pasta:
1. Cheesy Jalapeno Sauce
2. Moroccan Spice Sauce
3. Creamy Tomato Sauce
4. Harissa Sauce
Q. How do you serve this pasta?
The pastas are prepared and served in a high quality aluminum box, which is covered in a sleeve, and served with a
wooden fork and napkins.
45. Marketing Plan
In Store
Glass Stickers Door Hangers
Standees DMBs/Translites Tent Cards
Marketing collateral to reach all stores by 1st October | DMBs/ Translites to be updated on 1st Oct
46. Training Material Connectivity Schedule
Product Connectivity to Commissaries 23rd Sept
Push to stores by 27th Sept
L2 Discount key for the 4 variants of Pasta Pizza Launch
100% Discount Training Coupon (OPS020) | The store can punch 2 units per variant
Product Name Product Description
Start
Date
End Date
Avg Units Per
Restaurant
Creamy Tomato -Veg Creamy Tomato Pizza Pasta - Regular Veg 26th Sep 1st Oct 2
Creamy Tomato - Non veg Creamy Tomato Pizza Pasta - Regular Chicken 26th Sep 1st Oct 2
Moroccan Spice Pasta Pizza - Veg Harissa Sauce - Regular Veg 26th Sep 1st Oct 2
Moroccan Spice Pasta Pizza – Non Veg Harissa Sauce - Regular Chicken 26th Sep 1st Oct 2
Pastas Each Flavour per Variant 26th Sep 1st Oct 1
47. Pre-Launch Activity
GDM to Brief the entire restaurant team on the New Pasta and Pasta Pizza Range
GDM to train GDAs on Order taking of the new pastas and pizzas
GDM to train Makeline Crew and Oven Tender about the Toppings and New Sauce
GDM to ensure that order taking counter has a copy of selling script
GDM to discuss target sale of the restaurant with the team
Team should be prepared for handling extra rush
GDM to train Makeline Crew about the Pasta PRP
48. Post Launch (Are Things Going As Planned?)
Trainers to do multiple store visits to Inspect, Coach and Support all launch elements
• All Job Aids and Q Cards have been put up
• Shelf Life and Portion Chart updated
• Make line (portioning and placement)
• GSR – Pasta recommendations to the guest
• Quality of Product – as per SOP
49. Next Steps
West L1 by Chefs, 9am and 10am on
23rd, 24th, 25th – audience GDMs,
Training Aces. North, South, and
East can conduct additional sessions
as they have ingredients in one city
in their region
L2 store training from 28th Sept to 1st
Oct
• Ingredients to be pushed to all stores
• POS Discount key to be created applicable
from 28th Sept to 1st Oct
