2. It’s undeniable that the one thing you need to
succeed in your online business is traffic.
And free traffic beats everything else.
And where’s the best place to get free traffic?
Google and other search engines.
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3. How do we get free traffic from Google?
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4. This is something you’ve experienced first hand
countless times.
You visit your favorite search engine. Enter in a
word or phrase you want to research.
Then you click on one of the pages that in
displayed.
Turns out that the website you visit just got free
traffic from the search engine. We will be
discussing here how to get website traffic to you
for free.
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5. Most people only click results from the first couple
pages.
Actually, almost 100% of the free traffic goes to
this first page of results.
And believe it or not, the first 3 results receive over
70% of the traffic.
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6. So to get any significant amount of free traffic from
Google, you really need to be on the first page.
To do that, you need to be “ranked” in Google’s
Top 10 results. Which brings up..
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7. What is SEO? Search Engine Optimization means
that Google thinks your site matches what people
are typing into their search box.
The formula Google uses to determine this is
known only by Google. There are several factors
that we do know.
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8. Getting indexed Before your website can begin
gaining ranking, you have to alert Google to it’s
existence. This is called getting “indexed.” When
your website gets indexed, Google stores
information about it in their massive database.
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9. To get indexed, you have to help Google find your
site. And the best way for Google to find you is to
get inbound links from other sites. Because
Google already knows about these sites, it will
follow the new links to you.
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10. Use your Twitter and Facebook updates to get
quick indexed links to your site.
These sites are very popular so Google indexes
them multiple times a day. So any new links will be
followed right away.
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11. Gaining ranking Once you have been indexed, you
will start working on increasing your rank.
Google has billions of pages indexed, so just
getting into their database does not mean anyone
will see you.
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12. There are three components of gaining ranking:
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14. Optimized content
This is the SEO work you do on your page. It’s
critical that your page content is consistent with the
keyword phrases you’re targeting.
Clearly this article is about search engine
optimization. Google knows that not just because
the words search engine optimization show up. But
also because other related words like traffic
generation show up in it, as well.
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15. In addition to the content on the page, other things
to keep in mind are the title tags on the page, and
the domain name itself.
Google uses all of this content to figure out what
your site is really about.
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16. Your links
Next, you need to pay attention to the links to and
from your site. This includes both the inbound and
outbound links. You want to make sure you have
more inbound links than outbound links. The more
inbound links you have the better your ranking will
be.
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17. A very easy way to get a lot of links to your site is
through article marketing. With this strategy what
you do is write an article about the topic you’re
targeting. Then create a bunch of different
versions of it. And post unique versions to lots of
websites that accept articles. And quantity is the
key here – so do lots and lots.
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18. Getting activity
And lastly, it’s seems clear that Google expects
important pages to be actively updated. You can’t
just put up a page and leave it alone and expect it
to rank well. Regular content updates to your site
are expected. You can do this with RSS feeds and
news posts.
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19. But the best way is with active discussions on your
page itself.
To get comments from others, you need to get
others to visit your site. Online forums are simple
source of real live visitors.
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20. Create profiles on lots of forums about your site’s
topic. Then become active in the forum.
And link back to yourself in your signature file.
This gets you inbound links. And it gets people to
visit the site you link to.
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21. Conclusion
It’s important that you do everything listed here.
However, writing a bunch of different articles on
the same topic. Creating profiles on a ton of
forums. And visiting all the sites to post up your
comments and articles takes a really long time.
And the bad news is that you probably won’t do it.
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22. Fortunately, you can get rank builder software to
do all the grunt work for you. So the best thing you
can do is to automate this process. Otherwise, you
won’t do it at all. And if you don’t do it, you simply
will not ever get free traffic from Google.
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