We shared at Saas Business Meetup, Gothenburg our learnings from a Design Sprint we used at SpeedLedger to solve a big problem.

1. SPEEDLEDGER
DESIGN SPRINT
2016-06-28
Gothenburg SaaS and Online Businesses

2. What does it
mean…?
Yeah right!
Not!
We don’t have
the resources!But, we
don’t know!
Blah blah blah...
Why aren’t
they listening
to me?

3. Graphics from http://ventureby.design/

5. 1Idea
Build
2
3 Launch
Learn
4

7. SET THE STAGE

8. 1
CHOOSE A BIG CHALLENGE

9. 1
Välkommen Instruktioner
?
Installera
Logga in
epost Lösen
Error
Börja Koppla
Auto Egen
Bokföring Fakturering
Bokföring Fakturering
Report
Error
Testperioden slut
Beställ
Value
Unique
Är det jag upplevde värt
pengarna? Kan jag eller
vill jag investera mer tid
att lära?
xx
(xx%)
xx
(xx%)
xx
(xx%)
xx
(xx%)

10. # of signups
100%
# of contracts
31%
# of signups
100% # of contracts
50%
Optimizing current online onboarding experience
Increase online conversion with 66%
2 weeks (testperiod) 2 weeks (testperiod)
YEARLY REVENUE (today)
sek
YEARLY REVENUE (after)
sek
Online sign ups Online conversion Online sign ups Online conversion

11. 2
TEAM THAT IS GOING TO
WORK ON THE CHALLENGE

12. The Leader
Logistics
Pickpocket skills
Finance
Security
Ammunition expert
Experienced
card dealer
Tech guy
Knowledge of remote
control cars
Acrobat
Image source- http://blacknerdproblems.com/

13. 3
BLOCK AND CLEAR
CALENDARS

15. 4
ROOM AND WHITE BOARDS

16. 5
SUPPLIES

29. The process goes step-by-step to make it easy.

32. Graphics from http://ventureby.design/

39. Image source - http://perlbal.hi-pi.com/

43. Day 1: Start recruiting participants (usually tuesday)
Day 2: Schedule participants and draft interview guide
Day 3: Finalize schedule and complete interview guide
Day 4: Interview participants and summarize findings

46. Graphics from http://ventureby.design/

47. Graphics from http://ventureby.design/

48. If you do 3 sprints in a row…
…they won’t all take 5 days.

49. Sources
The Book: www.thesprintbook.com/
Google Venture: www.gv.com/sprint/
Sprint Stories: www.sprintstories.com/
GV Youtube Channel: www.youtube.com/user/GoogleVentures/

50. THANK YOU!
Johan Magnusson
UI / Visual Design
Florian Fiechter
User Experience