Checkout the top 10 mistakes are being made by social media experts and the introduction of FloTape, a social media management tool.

1. We “Social Media Experts” are Committing these 10Social Media Marketing Mistakes
Admit It

2. Posting at the wrong time
There’s no point posting quality content if you’re doing it at the wrong time!

3. KnowingthetimeofdaywhenpeoplearemostreceptivetopostsisinvaluablebutTimevaryfromchanneltochannelandIndustrytoIndustry.SomakesuretousetoolslikeFloTapeandHootsuitetofindoutthebesttimetopostandschedule.
Use Social Media Management Tools

4. Deleting NegativeComments
The only thing worse than ignoring a negative comment is deleting it.

5. Adopt‗WeHearYouandValueOurCustomers.WeWillMakeThisRightImmediately!‘approachandturnadisgruntledcustomerintoyourbrand‘sevangelist!
Whenyoudealwithcomplaintseffectively,disgruntledcustomerswilltelltheirfriendshowawesomeyourcompanyisandwhatgreatcustomerserviceyouoffer.

6. Talking about Yourself >20%
Nobody follow a company that only posts press releases about themselves.
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7. In Social Media –the golden rule is the 80/20
80%ofthetimeyouwanttoaddvaluetoyourvisitorswithnon-businesscontentthat‘sinformativeandentertainingthat‘srelatedtoyourbrandandthenit‘sOKtosprinkleself-promotionalcontent20%ofthetime.

8. Not Using Visuals
40% of people will respond better to visual information than plain text -Zabisco
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9. A Picture really is worth a thousand words —Act Accordingly.
Consumersarenotgoingtoreadlinesoftextonyourfeedandyoumaybemissingoutonahugeopportunitytoconnectwiththeseaudiences.Instead,useillustrations,funnyvideosandcleverimagestoattractandretainyourfollowers.

10. Using Every Platform
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Being in many social media sites take up plenty of your company’s resources.

11. Take Mr.Relander‘sadvice
―Only choose the networks that have the most targeted prospects and the largest audiences.‖
Insteadofspreadingyourmarketingeffortsthinonmanysocialmediasites,thebetterthingtodowouldbetochooseoneorafewsocialmediasitesandthenfocusyoureffortsthere.

12. Not being Active
Dropping out on a social media site can leave your followers feeling abandoned.

13. It‘sdifficulttobuildupanarmyofengagedsocialmediafansifyou‘renotregularandconsistentinyouractivities.Justlikereallife,ittakestimeandefforttobuilduprelationshipswithpeopleonline,andtokeeptheminterestedyouneedtopostoften.Prepareyourpostsorarticlesinadvanceandschedulethemtopublishwhileyou‘reawayorbusy.
Remember Social media is not a ―set it and forget it‖ medium.

14. Broadcast Same Message
Simultaneously blast the exact same message across all channels

15. Each social media channel has its own language, customs and audience
Businessesshouldmaketheefforttounderstandhoweachindividualplatformworksandtailortheirmessagesandcontenttobeplatformspecific

16. Not Using Social Technology
Posting all of your updates manually is very time-consuming.

17. Make use of social media management tools like FloTape, Hootsuite, SocialOomph, or Sprout Social
These tools canmanage, measure, and analyzeyour social media marketing initiatives. You can schedule posts, engage with users, and track metrics more easily from one central location.

18. Love Quantity over Quality
If you put all your focus on the numbers, you lose sight of your purpose.

19. Focus on Engagement Metrics
Gettingthousandsoffanstoyoursitecanbeatruesignofsuccessforyourplannedevent.However,youshouldonlyreallyaimforthemostorganicfans. Youshouldalwaysfocusonengagementmetricslikenooflikes,comments, retweet,favouriteandsharesbyexistingfansorfollowers.Basicengagementmetricsmaybefoundinyoursocialaccountdashboard.

20. Not MeasuringImpact
If you don’t know your audiences reaction to your social media updates, you might be wasting your time and efforts.

21. Set Goals. Choose Metrics. Track and Measure.
First,decideexactlywhatyourgoalsareandmakealistundereachofyoursocialmediasite.Choosethemetricsthatdefineyourobjectivesuccessandthenmeasureyouractivitiesagainstmetrics.Youcanobtainsocialmediaanalyticsusingavarietyofsocialmediamanagementtools.
Brands that measure their results will know which posts don‘t work, and will know to avoid those in the future.

22. Single window access to various social platforms-Power of Social Media in Your hands
Introducing FloTape–A Social Media Management Tool
Create team members with specific roles and responsibility and assign suitable task to achieve performance goals.
Collaborate
Create, review, edit, schedule approved content and Publish on various social media platform with workflow engine
Schedule & Publish
Monitor and listen your audience on important post and engage with them in real-time
Track and Engage
Use campaign building tool to optimize your social media expenses with help predefined and optimized templates and metrics.
Optimize
Measure various social performance indicator as well as Google analytics and modify your social media strategies.
Analyse

23. Manage your Social Accountsfrom FloTape Dashboard
Stay Tuned with FloTape
Open your Free Account
flotape.com
Write to Us
admin@flotape.com
Hangout with us
+flotape
Start Conversation
@flotape
Find us on facebook
/flotape
Connect Professionally
/company/flotape

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