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EDC's Instagram Tactics - Insomniac, Betty Tran
EDC's Instagram Tactics - Insomniac, Betty Tran
- 1. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved INSTAGRAM @insomniacevents @edc_lasvegas @beyondwland ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved
- 2. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Taking things in-house Make it about the experience Provide first hand information Be there for the fans Do not have dark channels
- 3. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Content Eye Catching, Epic Shots Headliners Attractions Informative #Wellness101 (Safety)
- 4. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Drive Excitement through Engagement Short & concise Engage our core audience Drive excitement and hype
- 5. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Hashtags Build your brand through hashtags #TotemTuesday #FestivalGoals #FestFriends #FestieBestie #Wellness101 #ComeInPeaceOrDontComeAtAll
- 6. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Don’t be lazy Play to each platform’s strength DO DON’T
- 7. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved @BeyondWland Instagram videos created to promote Beyond Wonderland Showcase Insomniac culture & mindset Educate fans
- 8. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Instagram – Beyond Wonderland *The one month image and video was shared across all Wonderlands with tagging @beyondwland 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 1/28 1/29 1/30 1/31 2/1 2/2 2/3 2/4 2/5 2/6 2/7 2/8 2/9 2/10 2/11 2/12 2/13 2/14 2/15 2/16 2/17 2/18 2/19 2/20 2/21 2/22 2/23 2/24 2/25 @beyondwland • Campaign Follower Growth • February 2015 Lineup Announce Festival Season Beyoncé Beyond One Month
- 9. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Drive off Instagram Drive users to bio for links Promote other platforms - Snapchat - Mobile App - Insomniac.com
- 10. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Instagram Trend @insomniacevents @edc_lasvegas @beyondwland LIKE TRENDS COMMENT TRENDS
- 11. ©2015 Insomniac Holding,LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Looking Ahead Keep Learning More videos More analytics Drive more user engagement
Editor's Notes
- #2 Make it about the experience Don’t feature artists Provide first hand information Be there for the fans Respond on each post or through direct message Do not have dark channels Keep channels active to promote themselves & others through the year
- #3 Trust those who live and breathe the brand to post your social for you. That’s why we took everything in house, from social and design to photography and media buying. Make it about the experience Don’t feature artists Provide first hand information Be there for the fans Respond on each post or through direct message Do not have dark channels Keep channels active to promote themselves & others through the year
- #5 Hashtags can go in the comment Themed Emojis Spacing between lines
- #6 Other comments can be added in comments vs. main post Tag other brands in copy and in the picture Build your brand through hashtags #TotemTuesday #Festival Goals #FestFriends #FestieBestie #Wellness101 #ComeInPeaceorDontComeAtAll
- #8 MARDI GRAS • https://instagram.com/p/zOZoOiGTX2/?modal=true BASSHEADS/BASSRUSH • https://instagram.com/p/zlJuGSGTWW/?modal=true HUMPDAY • https://instagram.com/p/zQmsLTmTZd/?modal=true CHILDHOOD/BALLPIT • https://instagram.com/p/zgG-vRmTa_/?modal=true NO PLACE LIKE HOME • https://instagram.com/p/zVxrxqmTTS/?modal=true BEYOND KANDI • https://instagram.com/p/zTqG30mTR3/?modal=true ~30 :15 Instagram videos created to promote Beyond Wonderland Educate fans about Festival features Camping Production
- #9 Lineup – 1/30; Festival – 2/3; Beyonce – 2/13; One – 2/20 BEYONCE BEYOND • https://instagram.com/p/zD5R1lmTXa/?modal=true
- #12 Allow you to make your content engaging, driving your followers to buy or Instagram Instatile Different sizes Unique content More videos Drive more user engagement