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EDC's Instagram Tactics - Insomniac, Betty Tran

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EDC's Instagram Tactics - Insomniac, Betty Tran

  1. 1. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved INSTAGRAM @insomniacevents @edc_lasvegas @beyondwland ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved
  2. 2. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Taking things in-house Make it about the experience Provide first hand information Be there for the fans Do not have dark channels
  3. 3. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Content Eye Catching, Epic Shots Headliners Attractions Informative #Wellness101 (Safety)
  4. 4. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Drive Excitement through Engagement Short & concise Engage our core audience Drive excitement and hype
  5. 5. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Hashtags Build your brand through hashtags #TotemTuesday #FestivalGoals #FestFriends #FestieBestie #Wellness101 #ComeInPeaceOrDontComeAtAll
  6. 6. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Don’t be lazy Play to each platform’s strength DO DON’T
  7. 7. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved @BeyondWland Instagram videos created to promote Beyond Wonderland Showcase Insomniac culture & mindset Educate fans
  8. 8. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Instagram – Beyond Wonderland *The one month image and video was shared across all Wonderlands with tagging @beyondwland 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 1/28 1/29 1/30 1/31 2/1 2/2 2/3 2/4 2/5 2/6 2/7 2/8 2/9 2/10 2/11 2/12 2/13 2/14 2/15 2/16 2/17 2/18 2/19 2/20 2/21 2/22 2/23 2/24 2/25 @beyondwland • Campaign Follower Growth • February 2015 Lineup Announce Festival Season Beyoncé Beyond One Month
  9. 9. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Drive off Instagram Drive users to bio for links Promote other platforms - Snapchat - Mobile App - Insomniac.com
  10. 10. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Instagram Trend @insomniacevents @edc_lasvegas @beyondwland LIKE TRENDS COMMENT TRENDS
  11. 11. ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved ©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved Looking Ahead Keep Learning More videos More analytics Drive more user engagement

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