First Light Net's Fishing Channel Web Presence

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Comparative analysis of top internet properties and online advertising networks in the fishing and outdoors channels (i.e. best place to advertise to a fishing audience online is clearly with the First Light Net (www.firstlightnet.com) network of outdoors websites).

Published in: Sports, Technology
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First Light Net's Fishing Channel Web Presence

  1. 1. First Light Net’s Outdoor’s Websites Lead Internets Fishing Channel Comparison of dominant Internet properties in the web’s Fishing Category Mike Hodgdon Senior Account Manager [email_address] www.FirstLightNet.Com 719-572-9065
  2. 2. First Light Net’s Sites Outperform Competitors Q1 2009 Mike Hodgdon | [email_address] | www.FirstLightNet.Com | 719-572-9065 ext.221
  3. 3. Strong growth in Q4 2008 ensured strong position for FLN Sites
  4. 4. Web-users spend more time on FLN sites than competitors’ sites
  5. 5. First Light Net sites dominate the market share of page impressions
  6. 6. FLN Sites continue to outperform FishingWorks in Average Visit Time
  7. 7. Top Industries Receiving Traffic from BigFishTackle
  8. 8. BigFishTackle sends significantly more of its traffic to the Fishing Industry than LandBigFish
  9. 9. BigFishTackle sends significantly more of its traffic to the Fishing Industry than Outside Hub
  10. 10. Demographics for First Light Net Sites
  11. 11. First Light Net’s Visitors: Who are they?
  12. 12. Upscale America
  13. 13. Metro Fringe
  14. 14. Steadfast Conservatives
  15. 15. Urban Commuter Families
  16. 16. First Light Net’s sites are strongly positioned to capture traffic from groups like ‘Military Family Life’
  17. 17. Military Family Life <ul><li>Web-users within “Military Family Life” are likely to be interested in Fishing, Camping and Backpacking </li></ul>

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