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2. ABOUT US
FIDUCIA SOLUTIONS IS A LEADING PROFESSIONAL TRAINING INSTITUTE THAT PROVIDES
PROFICIENT TRAINING AND SKILLS TO PROFESSIONALS WHO ARE IN SEARCH OF
BRIGHTER CAREER PATHWAY BUT FAIL TO ACHIEVE IT DUE TO LACK OF PROPER
TRAINING AND CERTIFICATION. IT HAS EMERGED AS A TEACHING AND TRAINING HUB
THAT OFFERS VARIOUS COURSES FOR IT AND NON-IT CORPORATE TRAINING,
INDUSTRIAL TRAINING, SUMMER TRAINING, PROFESSIONAL TRAINING, FRESHER
TRAINING, STUDENT TRAINING, HR,PHP, ANDROID, EXCEL,DIGITAL MARKETING
TRAINING AND RECRUITMENT SERVICES TO ITS INDIVIDUAL AS WELL AS CORPORATE
CLIENTS.
3. WHAT IS DIGITAL MARKETING?
• IN SIMPLE TERMS DIGITAL MARKETING IS A METHOD OF PROMOTING AND
ADVERTISING OF PRODUCTS OR SERVICES ONLINE BY MAKING USE OF INTERNET….
4. TYPES OF DIGITAL MARKETING
• THERE ARE MANY DIFFERENT TYPES OF DIGITAL MARKETING STRATEGIES BY USING
WHICH WE CAN INCREASE BUSINESS/SALES, FOLLOWING ARE VARIOUS TYPES OF
DIGITAL MARKETING :
SEO (SEARCH ENGINE OPTIMIZATION)
SEM (SEARCH ENGINE MARKETING)
SMO (SOCIAL MEDIA OPTIMIZATION)
SMM (SOCIAL MEDIA MARKETING)
E-MAIL MARKETING
CONTENT MARKETING
5. SEO (SEARCH ENGINE OPTIMIZATION)
• SEO IS A TECHNIQUE/PRACTISE TO BRING WEBSITE ON THE TOP OF SERP PAGE FOR
THE PARTICULAR KEYWORD SEARCHED BY THE USER
• SEO CAN BE IMPLEMENTED AS :
ON-PAGE OPTIMIZATION
OFF-PAGE OPTIMIZATION
6. ON-PAGE OPTIMIZATION
TITLE
DESCRIPTION
URL STRUCTURE
IMAGE WITH ALT
SPEED OPTIMIZATION
BROKEN LINK
INTERNAL LINKING
H1 TO H6 HEADINGS
7. OFF-PAGE OPTIMIZATION
DIRECTORY SUBMISSION
BLOG COMMENTING
SOCIAL BOOKMARKING
DOCUMENT SUBMISSION
ARTICLE SUBMISSION
FORUM POSTING
CLASSIFIED POSTING
8. OFF-PAGE OPTIMIZATION
DIRECTORY SUBMISSION
BLOG COMMENTING
SOCIAL BOOKMARKING
DOCUMENT SUBMISSION
ARTICLE SUBMISSION
FORUM POSTING
CLASSIFIED POSTING
9. SEARCH ENGINE MARKETING(SEM)
SEARCH ENGINE MARKETING IS THE PROCESS OF GAINING TRAFFIC AND VISIBILITY
FROM SEARCH ENGINES
SEARCH ENGINE MARKETING (SEM) IS A DIGITAL MARKETING STRATEGY USED TO
INCREASE THE VISIBILITY OF A WEBSITE IN SEARCH ENGINE RESULTS PAGES (SERPS)
THROUGH PAID CAMPAIGNS
11. SOCIAL MEDIA OPTIMIZATION(SMO)
SOCIAL MEDIA OPTIMIZATION (SMO) IS THE USE OF SOCIAL MEDIA NETWORKS TO
MANAGE AND GROW AN ORGANIZATIONS MESSAGE AND ONLINE PRESENCE.
AS A DIGITAL MARKETING STRATEGY, SOCIAL MEDIA OPTIMIZATION CAN BE USED TO
INCREASE AWARENESS OF NEW PRODUCTS AND SERVICES, CONNECT WITH
CUSTOMERS, AND RELIEVE POTENTIAL DAMAGING NEWS.
12. SOCIAL MEDIA MARKETING(SMM)
SOCIAL MEDIA MARKETING IS THE USE OF SOCIAL MEDIA PLATFORMS TO CONNECT
WITH YOUR AUDIENCE TO BUILD YOUR BRAND, INCREASE SALES, AND DRIVE WEBSITE
TRAFFIC.
SOCIAL MEDIA MARKETING (SMM) REFERS TO TECHNIQUES THAT TARGET SOCIAL
NETWORKS AND APPLICATIONS TO SPREAD BRAND AWARENESS OR PROMOTE
PARTICULAR PRODUCTS. SOCIAL MEDIA MARKETING CAMPAIGNS USUALLY CENTER
AROUND ESTABLISHING A SOCIAL MEDIA PRESENCE ON MAJOR PLATFORMS.
14. E-MAIL MARKETING
EMAIL MARKETING IS THE HIGHLY EFFECTIVE DIGITAL MARKETING STRATEGY OF
SENDING EMAILS TO PROSPECTS AND CUSTOMERS. EFFECTIVE MARKETING EMAILS
CONVERT PROSPECTS INTO CUSTOMERS, AND TURN ONE-TIME BUYERS INTO LOYAL,
RAVING FANS.
EMAIL MARKETING IS A FORM OF DIRECT MARKETING THAT USES EMAIL TO PROMOTE
YOUR BUSINESS'S PRODUCTS OR SERVICES. IT CAN HELP MAKE YOUR CUSTOMERS
AWARE OF YOUR LATEST ITEMS OR OFFERS. IT CAN ALSO PLAY A PIVOTAL ROLE IN
TEACHING FOLKS ABOUT YOUR BRAND OR KEEPING THEM ENGAGED BETWEEN
PURCHASES.
15. ADVANTAGES OF E-MAIL MARKETING
COST EFFECTIVE
REACH A GLOBAL AUDIENCE
EASY TO SHARE
EASY TO MEASURE
DRIVE REVENUE
REAL TIME MARKETING