Fernando Aguirre has a risk-taker and a corporate business leader, and his entrepreneurial instincts and sharp sense of direction have propelled numerous businesses through periods of rapid and consistent growth.

1. Why do startup companies fail? DHS Group Vice Chairman
Fernando Aguirre Outlines Potential Root Causes
With their business idea, many startups
already fail within the first few years. Only one
in ten people are still competing after more
than five years. Start-up failure can occur for a
variety of reasons. Typically, several factors
work in concert to thwart achievement rather
than just one.

2. 1. Lack of research
One of the most frequent motives for start-up companies to fail is that there is no
market want for their product or service. So, one of the most important first steps
you want to take when you are placing up a business is to habits research into the
whole lot from the existing market, and current, and future trends in your industry,
to who your rivals are, who your target market is and what will motivate them to
do commercial enterprise with you.

3. 2. Not having the business funding they want
Running out of money or no longer appreciating what fees are concerned in putting up and
retaining a commercial enterprise jogging are frequent traps for many small commercial
enterprise owners. And the reality is that no longer does every small commercial
enterprise owner has the capital to cowl the fees related to starting a new business.

4. 3. Not having a commercial enterprise layout
Writing a business plan is a necessary step toward setting up your new commercial
enterprise and achieving your business goals. On the flip side, except for a plan, your
enterprise is vulnerable to one of the most common motives for small organizations
to fail — mismanagement. Having an enterprise sketch will additionally help you stay
centered and on track.

5. 4. Poor advertising
Fernando Aguirre describes, Unfortunately, many start-ups suppose
Depending on the nature of your business and who your goal audience is, the right advertising
strategy will have the proper stability when it comes to attracting new customers (acquisition)
and building a base of loyal present clients (retention).
The true information is that there are a variety of ways to market your small enterprise on a budget,
however, you must display and measure consequences to keep away from losing treasured funds.