Movie industry now a days do business in billions of Dollars & Bangladesh is lagging far behind in this sector. Here is a presentation which will show the areas need to be improved & how to reach to the top of the ladder !

2. “Everything I learned I learned from the
movies.”
― Audrey Hepburn

3. Movies and Marketing

4. The Fantastic Five
Farzana Afrin Tisha
Karavi Trisha
Tazrin Khan Adrita
Iffat Ara Khanam Eva

5. 1st Part

7. History of movies

9. Medium

10. Modern day marketing

15. 2nd Part

17. Marketing 4ps:
Price Product Placing Promotion.

18. Brand placement

19. offers

20. contests

27. 3rd part

29. Scenario of Bangladeshi movie Marketing
Olden times
2D and garish posters.

30. Recent days
• Press conference.
• Guest appearance in
TV and Radio shows.
• Facebook page
promotion.
• YouTube teaser and
trailer.

32. Online

33. Trailer

34. Brand Affiliations

35. Media Partner

36. Distributor

37. 4th part

39. STRENGTH
Mass Market
Foreign investment
Talented directors
Sufficient Production
houses
WEAKNESS
Bureaucracy
Budget
Poor condition of
theaters
Lack of promotion
Lack of film schools
Unskilled people are
coming
Social Stigma
OPPORTUNITIES
Wind of change
Technological
advancement
Scope for learning
International
platform
Foreign training
THREATS
Foreign films
influence
Copy right
Less focus on our
culture
Focus on TV
Dramas

40. Segmentation

41. Targeting
For Educated people For less Educated people

42. Positioning
“Research on the great loss of FDC in the year 2008”
-By Giti Ara Safia Chowdhury

43. And our Typical commercial bangle movies

44. influence of
Indian industries

45. 5th part

46. FindingsFindings

47. Loss of creativity(1960-2016)

48. Independent movies are not promoted.

49. Lack of proper
cinema halls.

50. Lack of
Media academy

51. Recommendations
Increase government
subsidies.
Practice embargo like China
(34 Hollywood movies per
year).
Open and promote Film
Schools.

52. We are the music makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;—
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
Ode - Arthur O'Shaughnessy
Conclusion

53. “It's funny how the colors of the real world only seem really real when you watch them on a screen.”
Anthony Burgess, A Clockwork Orange