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Everyone is a designer
- 2. 2 Cool Designer Fast and the furious PM Designer Database protector Designer Swoop and Poop Designer Just picking his nose Designer
- 3. 3 “We are all designers. We manipulate the environment, the better to serve our needs. We select what items to own, which to have around us. We build, buy, arrange and restructure: all this is a form of design.” ― Don Norman (coined the term “User Experience”)
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- 5. Clearly, not everyone is a good designer 5 Or want to be a professional one
- 6. Goal with this seminar 1. Give you tools to see design in another light 2. Give you tools to see details better 3. And with that you will hopefully see the world differently 6
- 8. The comission • Find a communicative language for both B2B and the private market • Give broader content to the Posten logo for letters and parcels • Describe complicated services in the fields of logistics, electronic communications and direct advertising in a simple but exciting way 8
- 9. 9 Symbols are the basis of all human understanding and serve as vehicles of conception for all human knowledge. Symbols facilitate understanding of the world in which we live, thus serving as the grounds upon which we make judgments. In this way, people use symbols not only to make sense of the world around them, but also to identify and cooperate in society through constitutive rhetoric.
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- 11. 11 Three types of symbolism • Archetypal symbols are the universal roles everyone must eventually play out in the act of consciousness integration. › ALL • Conventional symbols are those symbols we encounter that have different interpretations depending on the cultural context. › GROUPS • Personal symbols are those that change from person to person or dreamer to dreamer; my interpretation of a dog in a dream may be different from that of my neighbor, especially if I interpret dogs as representing bad attitudes and my neighbor sees them as symbols of protection. › INDIVIDUAL
- 12. 12 Examples of symbols • Words and language Essentially every word. Metaphors, hyperbole, simile, personification, metonomy… • Numbers • Colors • Concepts and archetypes Anima/animus, trickster, hero, shadow… • Inanimate objects Key, ring, flag, crown, scale, arrow… • Elements of nature Spirits, wind, rain, sun, moon, egg, tree, seasons, stars, the earth… • Animals Deer, wolf, snake/dragon, eagle, spider, cow…
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- 14. 14 😀🤮🤔💃🍑💁 😍💩😂👏🙈🍆
- 15. 15 “Symbols have always been, and will always be a part of humankind.” ― Farouk Mechedal 😜
- 16. 16 A ________ mess? Did it ________?
- 18. 18 Lisa tans ________ ________! You sheep skull!
- 19. 19 The commission included over 400 illustrations
- 20. 20 Second place in 2006 The Golden Egg Award OH! And btw, its made by Skultuna
- 22. 22 TAXI What color is a
- 23. 23 Hong Kong New York Lisbon Sao Paulo London Stockholm Red Yellow Teal rooftops White Black Classy black
- 24. 24 RED What associations do you have to the color
- 25. 25 Communism (negative) Communism (positive) Love Blood Food Santa In western countries In China Early February Dangerous situations. Same as blood association but positive December
- 26. 26 PIGS How do you think of
- 27. 27 Farm animal Piggy bank Angry BirdsChristmas ham Ha(ra)m At the grocery store In a bank or as a kid with “veckopeng” In December If you are a muslim In traffic Police In anti-authority circles
- 28. Conclusion • A designer should study cultures • A designer should study symbolism • A designer should be up to date to current events • A designer should update his or her “mind library” all the time with above things 28
- 29. 29 Be CuriousIt has never killed a cat. Fact!
- 30. 30 “Be open to learn and experience new things. Go to museums, read a book, travel, see things like a child that tastes ice cream for the first time, get to know new people and find out what they like and do not like. Be genuinely interested in people and things.” ― Farouk Mechedal 😜
- 32. 32 Draw an ant Exercise 1
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- 34. 34 Look at your hand Exercise 2
- 35. 35 Look around you! Be a tourist in your everyday life.
- 36. 36 “It should not be hard for you to stop sometimes and look into the stains of walls, or ashes of a fire, or clouds, or mud or like places in which … you may find really marvelous ideas.” ― Leonardo da Vinci
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