COVID-19 has majorly influenced consumer behavior across the globe, disrupting the way agencies and brands approach marketing. With industry needs, data, and tech changing rapidly, how can agencies effectively anticipate market dynamics and navigate the changing environment successfully? And how can you manage to keep up the brand-agency partnership while streamlining clients, teams and often work across various time zones with global and local focus areas? Watch full webinar here: https://www.falcon.io/webinars/agencies/

1. How Agencies Can Rise to
Meet New Challenges
#FalconEd

2. Your Presenters.
Tara O’Donnell
Managing Director
Hotwire
Birgit Zuurveld
Managing Director
Dorst & Lesser
#FalconEd
Lisa Raab
Community Mkt. Manager
Falcon.io

3. Discussion: Agency Challenges
Three learnings: How do you move people nowadays?
Seven tips for successful planning preparedness
post COVID-19
Q&A
Today’s Agenda.

4. (Housekeeping)
Rules Help Control the Fun!
- Monica Geller
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Survey
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feedback upon exiting the webinar.

5. AGENCY CHALLENGES
Discussion

6. Has COVID-19 been a major
factor of change for you/your
agency and what impact did
it have ?Agency
Challenges ? Are there any industry
challenges (besides COVID)
or trends you notice that
have a change-making
impact on agencies and the
way they work?
How do you stay
competitive?

7. Cast your vote on-screen.

8. The creative
social agency
We move people 🔥

9. OUR MISSION:
Let’s move people
We let them laugh, think, buy, dream and share.

10. But,
how do you move people
nowadays?

11. “Create relevance,
not awareness”
Steve Jobs

13. “Customer first”

16. This is where the magic
happens.

18. Summer 2020 -
just a little bit different?

19. Challenges

22. Play the
Game!

23. Key Takeaways.
#FalconEd
1. The real customer first.
2. Sales is not a dirty word.
3. Dare to change your team.

24. © 2020 Hotwire. All rights reserved. CONFIDENTIAL.
SEVEN TIPS FOR SUCCESSFUL
PLANNING PREPAREDNESS
POST COVID-19

25. COMMON QUESTIONS…
WHEN?
HOW?
WHY?

26. Today’s focus

27. SEVEN TIPS FOR SUCCESSFUL
STRATEGIC PLANNING

28. A brand’s purpose, vision and
mission are always your anchors.
The risk will be to ‘reflect the mood’ but
new activities still need link to the
brand’s DNA.
1. ALWAYS KEEP THE
NORTH STAR IN SIGHT

29. Will you be solving for a new
business problem?
It’s likely the current situation has
unearthed new problems for clients.
Articulate them first.
2. REVISIT THE
DEFINED PROBLEM

30. Your audience and hidden truth
is likely to be different.
New campaigns and activities need to
focus new value brands are creating for
customers.
3. NEEDS ARE CHANGING,
BRANDS NEED TO TOO

31. Good strategy forces choices and
keeps us single minded.
More than ever clients need to use scarce
resources wisely so resist the urge to
jump to tactics.
4. WE WILL HAVE TO DRILL
WHERE THE OIL IS

32. 5. GOOD IDEAS
NEVER GO OUT
OF FASHION
A bold creative
platform will be
required to create
cut-through.
It’s going to be noisy and
cluttered so clients will
need brave and
distinctive ideas.

33. People’s behaviours will change forever because of this.
Programmes need to reflect the greater importance of digital and the limitations of the physical.
6. PLAN FOR THE ‘NEW NORMAL’

34. Those who plan effectively now
will be much more successful.
Go early, be specific, think big
and act differently.
7. ZIG WHILE
OTHERS ZAG

35. Key Takeaways.
#FalconEd
1. There is no substitute for rigor.
2. Always use a planning methodology.
3. Constantly be monitoring and evaluating
changes in the market.
4. Remember, you can’t do everything, so
choose wisely.
5. Don’t expect the physical world to be how
we left it!

37. #FalconEd
How to Optimize Your Marketing Strategy in Times of Change
June 11th

38. @falconIOfalcon.io welcome@falcon.io